Cruise finds Fukushima pollution

Marine organisms (K.Kostel/WHOI)Marine organisms were collected for evaluation

Radioactive elements from the damaged Fukushima nuclear power plant have been detected in seawater and marine organisms up to 600km from Japan.

But the scientists who made the discovery stress the natural radioactivity of seawater dwarfs anything seen in their samples.

The results come from a research cruise in June last year led by the Woods Hole Oceanographic Institution (WHOI).

The initial findings were presented to the biennial Ocean Sciences Meeting.

“Just because we can measure radioactivity doesn’t mean it’s harmful,” WHOI’s Ken Buesseler told the gathering in Salt Lake City.

“There’s a pretty good news story in here – that the levels [of radioactivity] offshore are not of significance to human health in terms of exposure, or even if you were to eat the seafood offshore,” he added.

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I would not hesitate eating any of the organisms we sampled”

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Prof Nicholas Fisher
Stony Brook University

The cruise carried researchers from the US, UK, France, Spain and Japan. Conducted just three months after the Fukushima crisis began, it was intended as an “independent check” on Japanese government-funded research and the information released by Tepco, the owners of the beleaguered Daiichi plant in Fukushima.

The Research Vessel KOK sailed a zig-zag path from 600km to 30km off the coast, taking thousands of samples of seawater, including the organisms living in it, such as plankton and small fish. It also deployed “drifters” into the water to understand better the behaviour of local currents and eddies.

Analysis revealed elevated levels of radioactive elements that could be tied directly to releases from the nuclear power station.


Deploying a net from the RV KOK

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These included caesium-137 and caesium-134. Radioactivity readings in the seawater across the track ranged from less than three becquerels per cubic metre up to 4,000 becquerels per cubic metre.

The maximum of these readings is about a thousand times what could be measured in the water prior to the nuclear accident.

Interestingly, the cruise found these highest detections were not in areas sampled closest to Fukushima.

“There was an eddy quite close to the coast that seemed to be trapping water, and had high levels of caesium in it relative to the water that was actually closer to the plant, which had lower levels. It would appear that the circulation was just holding more contaminated water,” said WHOI’s Dr Steven Jayne, who reported the drifter experiments.


Deploying a net from the RV KOK

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Elevated readings were also measured in sampled marine organisms, which can concentrate the contamination relative to the surrounding water.

The researchers who looked at the plankton and fish even detected a radioactive form of silver for the first time in the open ocean.

But again, all measured levels of the Fukushima-related radioactivity were far below that from potassium-40, a naturally occurring radioisotope in the environment.

“The concentration of potassium-40 was five to six times greater than all of the [elements from Fukushima] combined,” explained Prof Nicholas Fisher from Stony Brook University.

“So if you add both caesium isotopes and radioactive silver – they represented only one-fifth or one-sixth of the radioactivity contributable to potassium-40.”


Deploying a net from the RV KOK

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To emphasise the point, Prof Fisher told BBC News: “I would not hesitate eating any of the organisms we sampled.”

The researchers have some qualifications about their own research, the most significant of which is that they were not permitted any closer than 30km to the coast, where higher levels of radioactivity would have been observable.

Although they add their numbers can be used to corroborate data from Japanese-only research conducted directly offshore.

It is clear also, 11 months on from the accident, that Fukushima-originated radioactivity levels in the seawater are not declining as fast as many scientists would have hoped.

“The reactor site still seems to be leaking; it hasn’t shut off completely, and at those levels right on the coast you could still have these concentration factors that we measured that would indicate some organisms would be at levels unfit for human consumption,” Dr Buesseler said.

Research cruise track (WHOI) superimposed on the Kuroshio Current (yellow and red)The research cruise track and sampling points superimposed on the path of the Kuroshio Current (yellow and red), the dominant movement of water in the region

Article source: http://www.bbc.co.uk/news/science-environment-17124909

IADT-Seattle Adds Web Design and Development Degrees to Curriculum

At IADT-Seattle, students now have the option to major in Web Design and Development. Both an Associate of Science and a Bachelor of Science in Web Design and Development were recently added to the school’s curriculum. These new degree programs allow students to learn the foundational principles of Website design.

Seattle, WA (PRWEB) February 22, 2012

IADT-Seattle recently added two new Web Design and Development degree programs to its curriculum. Students can choose either an associate’s or bachelor’s degree program based on their interests and career goals. Both degree programs are designed to help students develop industry skills by offering in-depth instruction in Web fundamentals.

Students who pursue a Web design and development program can develop professional knowledge and skills by learning how to complete every stage of Web design process. These steps include planning, designing, developing, and implementing comprehensive Website projects.

The focused curriculums offered in the new Web Design and Development degree programs at IADT-Seattle encourage students to explore their future career options encourage students to explore the diverse areas in Web design and development.

The Web Design and Development courses now available at IADT-Seattle include Content Management Systems, Open Source Systems, Database and Dynamic Web Design, Programming Concepts, Advanced Scripting Techniques and Markup Languages, Programming for the Internet, Multimedia Design, Media Design Concepts, and Digital Imaging.

Human-computer interaction and search engine optimization are just a few of the specialized topics that students may cover in their coursework. With guidance from their instructors, students learn how to apply new skills and technical knowledge effectively.

In Web design programs, motivated students take advantage of diverse educational resources by engaging in classroom activities and completing projects. By enrolling in a Web Design and Development degree program, students at IADT-Seattle arm themselves for the future by gaining the knowledge and skills they need to pursue career opportunities in Web design.

About the International Academy of Design and Technology in Seattle

With more than 30 years as an established institution, the International Academy of Design and Technology is dedicated to providing students with the necessary skills, knowledge, support and guidance to pursue fulfilling career opportunities in the design and technology fields. The Seattle campus (IADT-Seattle), which opened in 2004, offers degree programs in fashion design, interior design, graphic design, digital media production, fashion merchandising, game production, Internet marketing and Web design and development. Students also have the opportunity to take a portion of their coursework online through IADT-Online. The school is accredited by the Accrediting Council for Independent Colleges and Schools (ACICS). ACICS is a national accrediting agency recognized by the United States Department of Education. Find disclosures on graduation rates, student financial obligations and more at http://www.iadt.edu/disclosures. IADT-Seattle cannot guarantee employment or salary and is a member of the Career Education Corporation network of universities, colleges and schools. For more information call 206.575.1865 or visit http://www.iadt.edu/Seattle.

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For the original version on PRWeb visit: Web-Design-Degree/prweb9214995.htm”http://www.prweb.com/releases/prwebIADT-Seattle/Web-Design-Degree/prweb9214995.htm

Article source: http://www.seattlepi.com/business/press-releases/article/IADT-Seattle-Adds-Web-Design-and-Development-3349477.php

Queensland Reds won’t defend their Super Rugby crown without Quade Cooper: Rod …

Quade Cooper

Cooper … The Reds will do it tough as the star rehabs a repaired knee.
Source:
Dan Peled / AAP

No Quade Cooper, no back-to-back titles.

That was the brutal assessment from one of rugby’s top minds yesterday as the Reds confidently installed Kiwi Mike Harris to prove the rating wrong.

Former Wallaby Rod Kafer, now Fox Sport’s top rugby analyst, is adamant the Reds are underplaying how much they will miss Cooper’s scheming in Saturday night’s interstate stoush against NSW Waratahs in Sydney.

“Had they not had Quade in 2011, would the Reds have won? No,” Kafer said.

“Think of all the times the Reds were going to lose or were under massive pressure, more times than not it was Quade who got them out of trouble.

“Absolutely it’s going to hurt the package significantly with him out injured for the first seven or so games. The Brumbies side that finished second in 1997 managed only 10th a year later because Steve Larkham was injured.

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“The Reds will still be a very good side but it might give the Waratahs the jump to win the Australian Conference.

“That would demand the Reds win a playoff in New Zealand or South Africa and I just don’t think they would then be able to go back-to-back.”

Reds coach Ewen McKenzie is looking into a different crystal ball and believes Harris, his poise, his 96kg frame at flyhalf and unerring goalkicking will leave a telling mark on NSW and the Super Rugby season.

“He’ll do it his way. He’s going to bring other skills to the table,” McKenzie said of Cooper’s replacement.

While Cooper memorably sunk the Western Force and Crusaders with cool, late kicks in 2011, he operated at 68 per cent with the boot overall.

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Harris, 23, has a sniper’s deadly radar and a 23-from-24 goalkicking record, in trials and matches, since joining the Reds last year when McKenzie swooped on a talent snubbed by Kiwi Super Rugby sides.

His background with New Zealand’s North Harbour gives Harris an inkling of the intense, tight and in-your-face nature of local derbys like the annual spat with the Waratahs.

“Over in NZ, it was Auckland-North Harbour, the Battle of the Bridge. Here, Queensland-NSW is massive and I’m sure a lot of blood will be spilt,” Harris said.

“I can’t wait to be out there.”

Harris, who beat Ben Lucas for the No.10 job, feels under no pressure to produce a flick pass or a hop-step like Cooper.

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“I’m certainly not going to play like Quade Cooper. I’m going to play like Mike Harris,” he said.

Cooper, in Sydney yesterday for a sponsorship launch, gave another glimpse of his progress for an April comeback with restrained kicking with his repairing right leg.

He disputes Kafer’s stance and is backing the Reds’ depth and quality.

“Winning one title was great but that’s not enough. You want to be a champion club,” Cooper said.

“This year is a massive opportunity to go back-to-back.”

Article source: http://www.foxsports.com.au/rugby/super-rugby/queensland-reds-wont-defend-their-super-rugby-crown-without-quade-cooper-rod-kafer/story-e6frf4qu-1226278946928

Flickr Getting New Look, HTML5 Uploader

Whether you’re sharing pictures of a toddler’s first steps with Grandma or you’re a professional photo artist looking for an audience and contacts, Flickr has been there for you. Want to browse magnificent nature and wildlife scenes, portraits, street photography? Ditto. The venerable photo-sharing site that receives about 5,000 photo uploads per minute, now a Yahoo property, will look a bit different starting next week, with a new “justified” layout and HTML5 upload page that makes organizing while you upload a snap.

PCMag met with Flickr’s head of product, Markus Spiering, this week for a sneak peek at what’s new and upcoming for the photo site.

“Flickr provides you with the most beautiful, most secure, most functional, and most engaging experience around your photos,” said Spiering. “We have a lot of native integration: You can view photos on your Apple TV or Google TV. You can work with it in Adobe Lightroom or Apple Aperture—there’s a whole ecosystem.”

The new Justified view resembles the layout you get with Google Image search, with tiled photos that retain their original aspect ratio—no cropping. The view means less wasted white space on the page, and a better, larger view of each image. It also features continuous scrolling, so you don’t have to repeatedly click a Next link.

“On a larger screen,” said Spiering, “it’s like a wall of photos.”

Spiering said that Flickr always uses the highest resolution available for display. This Justified view will launch starting first with Your Contacts on Feb. 28 and over the coming months across the other sections of Flickr. But for those who don’t like change, the old layout will be an option, while Justified will be the default.New Flickr Layout

“It’s very engaging,” said Speiring. “We see in our first metrics that people consume a lot more photos, they interact so much more with photos in this view. It’s also a glimpse of the design direction for Flickr.”

The new Upload page will launch in March, and will use HTML5 to allow drag-and-drop from the operating system folders. But beyond that, it lets you do a lot more during the upload, rather than making you stare at a progress bar. You can reorder the position of Photo Stream images, tag them, set privacy, add them to a photo set, and more.

“With a completely new, more application-like experience, we can set a new standard,” said Spiering of the new uploader. A major difference this will bring to basic Flickr operation is that it lets you choose what’s at the top of your Photo Stream: Until now, it was purely chronological, with the most recently uploaded image on top.

Flickr will have more changes to announce in the coming months, but one issue that had people’s dander up recently was Google shutting down the Picnik online photo editing service, which Flickr incorporated on its site. Spiering didn’t give specific details, but did say “we’re going to announce a new partner in mid-March.”

“Photo editing is an important part of what people do on Flickr,” he continued. “Our goals with the new editing experience are that it needs to faster and more embedded.”

With over 74 million users and over 10 million photo groups, Flickr caters to all visual tastes. Spiering and his team hope that these changes will make it even more appealing to more people.

For more from Michael, follow him on Twitter @mikemuch.

For the top stories in tech, follow us on Twitter at @PCMag.

Article source: http://www.pcmag.com/article2/0,2817,2400585,00.asp

Microsoft, Google, and Netflix want DRM decryption tools in HTML5


Of course the powers that be want a way to ensure that HTML 5 has appropriate controls to decrypt licenses for online video. Microsoft, Google, and Netflix have teamed up to draft a proposal for the W3C that includes concepts for Encrypted Media Extensions in HTML 5.


From the W3C draft proposal abstract:

This proposal extends HTMLMediaElement to enable playback of protected content. The proposed API supports use cases ranging from simple clear key decryption to high value video (given an appropriate user agent implementation). License/key exchange is controlled by the application, facilitating the development of robust playback applications supporting a range of content decryption and protection technologies. No “DRM” is added to the HTML5 specification, and only simple clear key decryption is required as a common baseline.

It’s inevitable, I guess. Content creators want to make sure people aren’t out there stealing quality content from HTML 5 media elements around the Internet. Using a key system, websites would be able to use plain-text, unencrypted keys to decrypt source video, without any other client-side content protection needed. Key rotation would be supported, along with heartbeat modes that would receive an “explicit heartbeat message from a server on a regular basis” to unlock encrypted video feeds.

As always, this is just a proposal, so it’s unlikely that we would see anything in the near future. That being said, it’s interesting to see that three massive media companies, including companies that responsible for two major browsers (Chrome and Internet Explorer) are looking for ways to continue to support DRM in HTML5.


Article source: http://www.macgasm.net/2012/02/22/microsoft-google-and-netflix-want-drm-decryption-tools-in-html5/

Water main break advisory in Marlborough

Marlborough – This advisory has just been posted on the city’s Facebook page - 

There is a water main break on Bigelow Street in the area of the Millham Brook crossing. The Water and Sewer Division is in the process of isolating the area between Evelina Drive and Doucette Drive. We expect to be able to limit the amount of households without water to approximately 12 homes. It is estimated the repair to take approximately 3 to 4 hours.

Short URL: http://www.communityadvocate.com/?p=18585

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on Feb 22 2012. Filed under Marlborough, This Just In.
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Article source: http://www.communityadvocate.com/2012/02/22/water-main-break-advisory-in-marlborough/

Mozilla Marketplace HTML5 app store opens for developer submissions at MWC …

Mozilla’s plan to launch the Mozilla Marketplace, a web app store, to compete with Google’s Chrome Web Store is drawing close to readiness — the company announced that it will begin accepting submissions from app developers at Mobile World Congress next week. Using a combination of HTML5 and some “Mozilla-proposed APIs,” developers will be able to build web apps that you can buy once and run across any HTML5-compatible platform. While developers will be able to submit apps next week, the store won’t be open for consumers until “later this year.” Hopefully Mozilla will roll this store out sooner than later — Google’s Chrome Web Store will have more than a year’s head-start on the Mozilla Marketplace by the time it launches, and Chrome stole marketshare from Firefox steadily throughout 2011. Mozilla specifically said its apps would run across all HTML5 browsers and operating systems, so even if Chrome continues to dominate Firefox, the Mozilla Marketplace should have a bigger audience than just Firefox users.

Article source: http://www.theverge.com/2012/2/22/2816525/mozilla-opening-its-apps-marketplace-for-developer-submissions-at-mwc

Six Classic and Contemporary HTML 5 Games You Can Play Free Right Now

Six Classic and Contemporary HTML 5 Games You Can Play Free Right Now A lot has changed since the days when web developers relied almost exclusively on Flash for media-rich interactive content. Although the technology is still very much alive and may not see a replacement anytime soon for certain uses, more and more websites are implementing HTML5 for streaming audio and video, and we are also starting to see some applications in the gaming space.

HTML is a markup language for structuring and presenting content on the web. Its latest and still-in-development incarnation adds a variety of elements and attributes that make it easier to include and handle multimedia and graphical content on the web without having to resort to proprietary plugins.

Three elements and related APIs for media introduced by HTML5 are the audio element, which allows developers to add in-browser audio to a document or application, the video element for in-browser video without the messy embed and object tags, and the canvas element and API that provides a 2D drawing surface which can be used for everything from a simple animation to a complicated game.

Although there’s still going to take some time until the HTML5 specification is final, it is already relatively stable and there are implementations that are close to completion. Recent versions of all major browsers support HTML5 to a large degree, and close to 80% of all videos on the web are encoded in H.264 according to the data from MeFeedia, which means they can be delivered within HTML5′s video tag — although for business reasons (read: ads and copy protection) they aren’t always delivered through HTML5 just yet.

As far as gaming is concerned, there are some really impressive examples that could easily rival some of the stuff that has been done on Flash over the past decade. We’ve compiled a small selection of old classics and modern titles built with HTML5 and other open web standards that will give you a taste of things to come.

Old classics ported to HTML5

Six Classic and Contemporary HTML 5 Games You Can Play Free Right Now

Command Conquer: Tiberian Dawn


The classic real time strategy game Command Conquer was recreated entirely in HTML5, running on 69k of Javascript, by an enterprising developer named
Aditya Ravi Shankar who wanted to improve his coding skills.

Shankar took three and a half weeks to put the first build together, combing through the original game’s files in order to get the sprites, sounds and unit specs right. The project is far from complete and there is still some polishing up to do, but nonetheless it’s a great example of HTML5′s potential for games. The game works best in Chrome or Firefox and the source code is available on github.


Six Classic and Contemporary HTML 5 Games You Can Play Free Right Now

Wolfenstein 3D

This implementation of id Software’s 1992 game, Wolfenstein 3D, was made using Javascript and the Canvas element. All of the first floor is mapped out, albeit with a few modifications, but it’s more of a proof-of-concept than an actual playable game. There’s no AI for the guards, for example, they just stand around and wait to be shot.

Other famous first-person shooters have also been ported to HTML, including Doom — which was taken down after a cease and desist notice from Id Software — and Quake II. The latter was actually ported by Google employees to show off what is possible with HTML5 in the browser. The game is playable with full HTML5 audio and WebGL rendering at up to 60 frames per second sans plug-ins. It’s not hosted online, unfortunately, but installation instructions are available at its Google Code page. There’s also a video of the game in action here.


Six Classic and Contemporary HTML 5 Games You Can Play Free Right Now

Google Pac-Man

Released as a homage on the 30th anniversary of the popular arcade game, Pac-Man, this was Google’s first ever interactive, playable doodle and was so well received by users that the company decided to host it indefinitely instead of just for 48 hours as initially planned.

The game is based on HTML5 with a fall-back Flash option for browsers that don’t support it yet. Much like the original Pac-Man, Google had programmed the game to glitch and end at the 256th screen, although it appears to have been cut down to a single level built around the Google logo. Still, a worthy example of HTML5 capabilities based on an icon of the 1980s popular culture.


Modern games built for HTML5

Six Classic and Contemporary HTML 5 Games You Can Play Free Right Now

Cut the Rope


Designed to help promote Internet Explorer 9 and the Beauty of the Web campaign, a desktop HTML5 version of the hugely popular Cut the Rope game was made available online for free out of a partnership between Microsoft and developer ZeptoLab. The game is playable on any compatible HTML 5 browser, not just IE.

For those unfamiliar, Cut the Rope features a green monster called Om Nom that you’ll have to feed candy by cutting and manipulating ropes, airbags and bubbles.It’s highly addictive and has been downloaded millions of times on mobile platforms. This port showcases HTML5 capabilities like canvas-rendered graphics, browser-based audio and video, CSS3 styling and WOFF fonts. Aspiring developers can check their Behind the Scenes page for inspiration.


Six Classic and Contemporary HTML 5 Games You Can Play Free Right Now

Pirates Love Daisies


Pirates Love Daisies is a tower defense game based off ‘Plants vs Zombies‘ created by Grant Skinner’s studio, which is better known for its work in Flash, and was funded by Microsoft also as part of their Beauty of the Web initiative.

This is one of the better accomplished HTML-CSS-and-JavaScript games to date, with a really polished interface, great sound effects, and a beautiful visual style. Basically, the game requires players to defend their daisies from different type of ‘creeps’ (octopus, crab, rat and seagull) using the most appropriate type of pirate, each of which has a different set of skills and weapons. As players accumulate gold from destroying their enemies, they can upgrade the pirates’ skills or add more pirates. It’s a very enjoyable game. Runs better on IE9.


Six Classic and Contemporary HTML 5 Games You Can Play Free Right Now

WordSquared


WordSquared is a massive multiplayer crossword game written in HTML5. It’s essentially a clone of the famous puzzle game “Scrabble” on steroids, where you’ll have to create as long a chain of words as possible, scoring lots of points in the process. Users simply use the mouse to drag and drop the letter tiles onto the board.

The original game was created in under 48 hours for the Node.js Knockout competition, which required contestants to create a game or application using HTML5 and the Open Web Platform in a very short period of time. It has since received several modifications, including the addition of achievements and in-game purchases. Dragging the map around you cannot help but be impressed by the size of the board and the word chains already completed.


This is just scratching the surface, there are tons of other great examples over at beautyoftheweb.com and the Chrome Web Store, including the insanely popular Angry Birds which we purposely skipped on this article because you’ve probably heard enough about the game already. While we won’t argue that the browser is not the best platform for gaming, we’re still impressed with the potential of HTML5, CSS and JavaScript as an alternative to Flash.

Have you discovered any awesome HTML5 games or apps? Any personal favorites? Share them with us in the comments.

Republished with permission from:

Jose Vilches is managing editor of TechSpot. TechSpot is a computer technology publication serving PC enthusiasts, gamers and IT pros since 1998.

Article source: http://kotaku.com/5887065/six-classic-and-contemporary-html-5-games-you-can-play-free-right-now

HTML5: Assessing the Promise

As publishers are quickly realizing, the digital conversion does not end with tablet-ready editions. 2011 was deemed “the second year of the iPad,” but 2012 is shaping up to be the advent of the mobile content focus (read: both tablet and smartphone-ready Web content). HTML5, with its device-agnostic and Flash-free capabilities, is seen as a way to fast-track this mobile jump.

Some publishers, like Hearst, are bullish on the HTML5 transition; others, such as Rodale and Atlantic Media’s Government Executive, are stepping more carefully into the arena.

Moving Forward

Hearst began its HTML5 conversion in September, moving Good Housekeeping to the new platform. The publisher said it would complete the HTML5 transition of its magazine portfolio by the end of 2012. According to Hearst Digital Media’s vice president of programming and product strategy Mark Weinberg, the publisher is on track to meet that goal.

“We relaunched Woman’s Day in December, and that was effectively the same approach that we used with Good Housekeeping,” says Weinberg. “We took a number of the basic applications we had developed for Good Housekeeping and fast-tracked them to a number of our other sites. The promo players on all the sites are now HTML5; meaning that the primary advantage is that they work on iOS devices, as they were Flash before and didn’t work.”

Other updates include a “light refresh” of Delish.com and a new version of Hearst’s Flipbook. The improved Flipbook is now live on Esquire, Popular Mechanics, Country Living, Harper’s Bazaar and Real Beauty; at time of print, Weinberg said Marie Claire and Hearst’s other sites would be updated to include the new Flipbook by early March.

According to Weinberg, Hearst’s early arrival to the HTML5 platform is paying off in audience numbers. He would not share exact metrics, but says since Good Housekeeping.com’s redesign, the site has experienced record monthly traffic, unique visitors and page views.

Weinberg and his team now face a new set of challenges going forward. “How do you create new programming?” he asks. “This is going to be the challenge of the next two to three years: How do you deliver experiences that are unique, valuable and differentiating on different screen sizes while maintaining brand unity and integrity? Just because it fits on a small screen doesn’t mean it’s useful.”

Looking Around, and Planning Ahead

In b-to-b, Atlantic Media’s Government Executive is just beginning to map out its HTML5 route. The news source serving federal managers recently revamped its website using its parent company’s homegrown CMS, and was on the brink of releasing a slew of apps at time of print.

Krystle Kopacz, digital product manager of the Government Executive Media Group, says the new coding language caught the attention of her staff. “For us, and for many b-to-b companies, we’re lean; every media company wishes they could have more development resources. Having to develop all of these different platforms, it’s weight on your team,” says Kopacz. “We’re looking at how we can apply it and have it work in every browser, in every device in a way that makes the reading experience better.”

Kopacz highlights the morphing capability of HTML5 as the biggest draw. “As the browser changes width, rather than crunching as it does now, it really files into whatever the width is. Elements move around to make it better for the reader in a smaller screen experience.”

Like Government Executive, Rodale has watched as other publishers go all-in with the HTML5 switch. “We’re keenly following The Financial Times, who moved their print product onto HTML5,” says Matt Bean, associate vice president of mobile, social and emerging media with Rodale. “It would give us a great level of control over how we would interact with our customers. HTML5 is front and center as we look to re-platform our devices or look to new projects that are going to help broaden our reach across platforms and help us maintain a uniform user experience across platforms.”

Bean identifies another attraction of the coding platform. “HTML5 brings advanced level functionality into a mobile experience. In the past you weren’t able to access geo location; now you can.”

Bean also touches upon the late Apple CEO Steve Jobs’ infamous aversion to Flash (a problem now eliminated by HTML5), as well as the responsive design layout the coding platform provides.

“In the past, a cross-platform development project meant trying to find efficiencies across Apple and Android, and that’s difficult. It should be about developing a native app. With HTML5 you can do that in a way that’s more seamless, and with a less heavy lifting,” says Bean.

Despite the excitement, Bean provides a grounding view of the “next big thing.” “HTML5 in practice is different than how it is viewed as a buzz term. It’s simply a revision of HTML4, which is a revision of HTML3, going back to the original hypertext markup language. It’s possible to incorporate HTML without ‘launching’ a huge HTML5 project. Most new sites created nowadays take advantage of HTML5 tags.”

The glitter of HTML5, like many other technologies, social networks and ideas currently catching fire in the publishing industry, is bound to diminish as it becomes simply another Web standard. Then, publishers will turn back to the most pressing issue of all: What their audiences want.

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Article source: http://www.foliomag.com/2012/html5-assessing-promise

Adobe puts Flash out of our misery

Flash is dead. Well, maybe that wording is a bit strong, but Adobe’s roadmap for the platform released on Wednesday officially codifies the company’s plans to scale back development efforts as new web standards take Flash’s place, like HTML5.

As announced last year, development on mobile is officially over, as is direct development for Linux flavors of the Flash player. Adobe will focus its efforts on two key areas where Flash has a significant presence: video and gaming. The effort is aimed at making the technology viable “for the next decade”, the company says.

Gaming is an obvious choice for Flash. Since the platform’s inception, Flash has seen heavy use in this market. Adobe says it plans to create a formal game development program as well as game services to support developers who use Flash to create their games.

“Adobe believes that the rapid innovation and consistent reach uniquely possible via Flash will continue to make it exceptionally well suited for gaming”, it says.

Video is another area where Adobe (and Macromedia before it) found surprising success. Flash allows website developers to deliver video content across operating systems without the need for an external player. Here Adobe sees opportunities in “premium” video, as more entertainment providers take to the web.

Much of its future efforts will focus on bringing better content protection controls to Flash in order to make it a viable option for those wishing to bring premium content online. “Online video is still in its infancy and Adobe believes we will see more broadcast and premium content available online”, it argues.

On the platform side, Adobe will officially only continue development on Mac and Windows platforms. Linux development is being left to Google, whose Pepper plug in API will now control Flash on the platform. The company plans to support its own in-house efforts for another five years.

Mobile is also scrapped, as previously announced. On the Mac and Windows side, the company plans to release Flash Player 11.2 in the next month or so, with mouse compatibility and video playback enhancements. Players codenamed “Cyril” and “Dolores” will debut in the second quarter and then the second half of the year, bringing enhancements necessary to support Adobe’s plans to refocus on gaming.

With all this, we return to the first sentence of the story. Is Flash really dead? No. Is it weakened? Yes, but only due to the path the market is already taking. Technologies like HTML5 are doing the things that once only Flash could provide. It can be argued that this refocusing was something that Adobe should have done a long time ago.

Did Apple win? If you’re looking at it from a HTML5 vs. Flash perspective, then yes. But there are still things that HTML5 cannot do, such as protected content. This is why Adobe has made the conscious decision to stick it out in web video. There is still a niche for them here, and Flash can fill that hole nicely.

Article source: http://betanews.com/2012/02/22/adobe-puts-flash-out-of-our-misery/

Hi.messenger Will Appear for the First Time at MWC2012

/PRNewswire-Asia/ — The 2012 Mobile World Congress (Mobile World Congress, referred to as the MWC) is about to be held in Barcelona, Spain from February 27 to March 1. By then, Beijing Digital Grid Technology Co., Ltd’s Messenger 2.0 application-”Hi.messenger” will appear for the first time.

Hi.messenger is a revolutionary “Messenger 2.0″ application which combines flash HTML5 technology to give you a phenomenal SMS reading experience for all smart feature mobile devices. There is a variety of message templates contained to make it more fun when you message your friends and families.

Hi.messenger presents you with a native User Interface, just like the SMS App with your device. Through a sleek and intuitive layout, Hi.messenger allows you to communicate with ease.

Hi.messenger’s main features are as follows:

•  Dynamic SMS reading background:   Personalized SMS background with revolutionary flash technology support, gives unprecedented interactive experience when you message someone.

•  Multi-Platform:   Your friends aren’t all on the same type of mobile device, so you need a cross-platform messenger that everyone can love. Get Hi.messenger for iPhone, Android, Windows Phone, Symbian, and MTK.

•  Plenty of templates and fonts for download:   Themes and templates are constantly updated to make sure there are more choices for you any time.

•  User-Friendly chat logs:   Customized chat log to give you better coherent reading experience, especially to enhance user experience of feature phones.

Founded in 2007, Beijing Digital Grid Technology Co., Ltd is an innovative company providing leading mobile internet technologies and applications throughout China. The company focuses on long-term application development of mobile contacts, text messaging, music, and now owns a number of mobile technical monopolies and exclusive application copyrights.

Currently, the company is committed to promoting the next generation of mobile social relationships. With a recent increasing rate of SNS applications, the company focuses on providing a variety of communication experiences during social activities, and is fully dedicated to providing better mobile internet contents and services to all users.

 

 

SOURCE Beijing Digital Grid Technology Co., Ltd

Article source: http://www.sacbee.com/2012/02/22/4282320/himessenger-will-appear-for-the.html

MocoSpace launching five new HTML5 games

Social games publisher MocoSpace today announced the launch of five brand new games, all of them powered by the company’s HTML5 mobile gaming platform. Here’s a quick rundown of the titles;

  • FunPark Friends – Players build their own amusement park, adding roller coasters, water rides and more.
  • Pet Hotel - Create and grow a pet hotel from simple beginnings to a world-renowned resort destination.
  • Dream Vacation – See the world, play fun mini-games and grab some gifts and badges along the way.
  • Crazy Gems - A timed puzzle game where players will utilize quick reflexes and special items to reach new levels.
  • Private Joe: Urban Warfare – A fast-paced shooter with a robust arsenal of weapons.

These new titles bring the total number of games available on the MocoSpace platform up to 30, and all of them were developed by third-party developers using a portion of the company’s $2 million HTML Game Developer Fund. MocoSpace currently claims a user base of 25 million, so all five of these new titles are likely to get some very significant exposure.

“We’re excited to be cultivating relationships with developers from all over the world,” said Justin Siegel, CEO of MocoSpace.“We plan to release a flood of HTML5 titles in the coming months, as our audience is incredibly eager to play new games.”

The nicest thing about these games, and all MocoSpace titles really, is that thanks to their HTML5 codebase they can be played on any mobile device without the need to download an app. All you have to do is fire up your phone, open up the browser and start playing. Just be sure to keep another tab open so that when your boss walks by you can switch over and show him that you were actually reading reports and not building a spa specially designed for small dogs.

Read more: Mocospace, HTML5

Article source: http://www.gamezebo.com/news/2012/02/22/mocospace-launching-five-new-html5-games

HTML5: An open standard to rule them all?

The idea of “write once, run anywhere” has been the goal of the majority of the software industry since the mid-1990s, ever since the arrival of Java. Following this, several standards, companies and initiatives have come forward and failed in realizing this ideal. So, is the time right for the mass adoption and application of a “new” open standard?

HTML5 does tick most of the developer boxes. With a plethora of OS contenders, growing unease around the iOS walled garden, and public outcry surrounding the fragmentation of Android (an open standard in itself), the market conditions and mindset is ready for an alternative.

This is particularly true when you consider the impact, as well as associated challenges, that the consumerisation of IT has brought on enterprise mobility initiatives. Organisations are putting their IT departments under pressure to innovate, but the question remains, where to start?

Within any organisation, most likely, there are multiple devices that need to be supported – each with a unique hardware and software configuration, and each requiring a dedicated native application to be built from scratch to ensure it fits the end-user requirements. It also needs to provide a compelling user experience that is comparable with mainstream externally developed applications, and meet with the relevant app store approval criteria.

HTML5 clearly offers significant cost, time and headache-saving benefits to the IT department. A HTML5 application can be run on Android, iPhone or BlackBerry devices and CSS3 features can be leveraged to automatically adjust the application page layout.

The fact that HTML5 apps are delivered as mobile Web applications can bypass the stringent and lengthy app store approval processes, quickly and easily providing new functionality and bug fixes onto the application server with immediate effect.

Web skills are also much more likely to already exist within an organisation and the ability to reuse existing code brings other advantages when looking to lower barriers for widespread adoption of mobility at every level of the organisation.

HTML5 and the enterprise user

While HTML5 clearly offers benefits, specifically when it comes to the development and deployment of mobile applications, does it mean that it’s the right solution?

One of the additional “side effects” of the consumerisation of IT has meant that employees (who are also mainstream consumers, lest we forget) have higher expectations. Angry Birds, Shazam and Facebook mobile are all built around the user. Unfortunately, HTML5 cannot compete on the same level of native applications, which offer a high-end experience tailored for that specific handset.

The other issue is that while the “connected world” is a popular phrase, we still don’t have ubiquitous access to the Internet and specifically high-speed access. The ability to access and save data on the device is clearly a comforting feeling for many executives who want to “own” the data and HTML5 offers an inferior tool for this.

To HTML5 or not to HTML5?

Clearly, HTML5 is gaining ground for a variety of reasons, however, the idea of “write once, run anywhere” cannot be switched with that of “one-size-fits-all” for the time being. What we are much more likely to see, is a myriad of apps coming to market that leverage HTML5 to varying degrees in the form of native, pure play and hybrid applications.

Hybrid applications, like that deployed by LinkedIn for example, which is a native app but provides an embedded Web view, provides the bulk of the user interface. You get access to the handset features, but are also able to break the mould when it comes to the UI (this has both positive and negative connotations in my experience).

Making a hybrid app is clearly an option, but it’s not ideal. It adds complexity and applies only to Web apps wrapped as native apps, rather than traditional website apps that can be accessed from pretty much any mobile browser. Web standards are catching up however, with the latest iOS browser supporting WebSocket for example, providing two-way streaming as well as device orientation detection.

The debate between native, hybrid and pure play HTML5 applications is not likely to be resolved in the near future. As a result, individual developers need to consider what approach meets their application and end-user requirements in the best way -perhaps experimenting with a myriad of options rather than adopting a single approach.

Thousands of companies have been left with legacy applications in the past where the platform is no longer proving to be as innovative as its rivals, with some out of the race completely, and so IT managers should approach the debate with caution. We shouldn’t have to adopt a single standard or solution to mobility, our employees never have, and our preferences, requirements and resources will evolve over time just like theirs.

Article source: http://www.computerworlduk.com/in-depth/applications/3339439/html5-open-standard-rule-them-all/

Margate in Your Town, Edition of Feb. 23, 2012

Benefit for AC Ballet

A fundraiser for the Atlantic City Ballet called 26 On the 26th will be held 2:30 p.m. Sunday, Feb. 26 at Johnny’s Café,

9407 Ventnor Ave., Margate

. The variety show will showcase local performers along with the duo Acoustic Wave featuring vocalist Diane DeLuca and guitarist John Oelkers throughout the afternoon. There will be a buffet and silent auction of work by local artists. Tickets are $26 and may be ordered at www.acballet.org. For information call (609) 804-1995.

 

 Israeli folk dance class

The Katz JCC is offering an eight-week Israeli folk dancing class 7:45-9:45 p.m. Wednesdays through-March 21. The class offers a fun, low-impact workout involving movement, music and Jewish tradition. Participants will practice basic steps and traditional sequences in group circles, as well as partner and line dances. The fee is $50 for members and $65 for nonmembers. No dance experience necessary. Advance registration is required; call Josh Cutler at (609) 822-1167, ext. 138 or email
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.

 

Character Breakfast

with Elmo and Dora the Explorer. The event includes a breakfast bar, face painting and arts and crafts for the whole family. Tickets are $6 for members and $10 for nonmembers in advance and $8 and $12 at the door. Early bird family rate is $20 for members and $35 for nonmembers before March 1. For information or to register call Josh Cutler at (609) 822-1167, ext. 138 or email at
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.

Blood Drive

 

in the boardroom. To donate blood call (609) 822-1167, ext. 136 or email
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.

 

Museum of Jewish Heritage

. Participants will receive a private tour, hear personal accounts and see artifacts, followed by a visit to the Ground Zero 9/11 Memorial site. The price is $55 for members and $70 for nonmembers and includes bagel breakfast, snacks, transportation and admission. The group will depart the JCC at 8 a.m. and return about 7 p.m. To register or for information call Josh Cutler at (609) 822-1167, ext. 138 or email
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.

Swap a book, share a tree

. Purchasing a tree in honor of a loved one is a “green” way to say mazel tov, thank you or congratulations. Trees are $18 each and can be purchased at the front desk. For information contact Josh Cutler at (609) 822-1167, ext. 138 or email
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.

 

Mahjong brunch

The Katz JCC will hold a mahjong brunch 10:30 a.m.-2 p.m. Wednesday, Feb. 29. All players and skill levels are welcome. There will be raffle prizes and fun. Advance registration before Feb. 23 is $10 for members and $13 for nonmembers. For information or to register call (609) 822-1167, ext. 138 or email
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.

 

Beginner mahjong

. During the five week class, participants will learn all of the basic moves and tiles, strategies, tips shortcuts and the end game. The cost is $75 for members and $100 for nonmembers. Call Josh Cutler at (609) 822-1167, ext. 138 or email
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.

 

MBA scholarship

Margate and Longport residents who are high school seniors can apply for the 2012 Margate Business Association’s Daniel and Maria Walters Scholarship Program. Scholarships will be awarded based on an essay, letters of recommendation and the student’s overall academic, community and extracurricular profile Two $2,500 scholarships will be awarded. Applications can be obtained through your high school guidance department, or see www.marvelousmargate.com. The deadline is March 31.

 

First Night Sedar

Beth El Synagogue, 500 N. Jerome Ave., will hold a first night Seder 6 p.m. Friday, April 6 featuring a full course dinner served family style. The cost is $36. All are welcome. Services will be conducted by Rabbi Krauss. Reservations are required; call (609) 823-2725.

Resident business card

Margate residents can save when they shop, dine and play in Margate at participating Margate Business Association merchants via a free discount card. Look for the sign in the merchants’ window or see www.marvelousmargate.com or stop into the MBA office at 3 South Granville Ave. to pick up a card.

 

Margate Pride

The city of Margate is looking for volunteer block captains who will be trained to distribute information to neighbors about trash and recycling, to notify public works if there is a street, sewer, lighting or other neighborhood infrastructure problem, and to serve as a liaison between their neighbors and the police and fire departments. Contact Franz Adler in the public works Department at (609) 822-5038 or email
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.

To have an item included in the In Your Town section of The Current email
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or call (609) 383-8994, ext 334. Items may be faxed to (609) 383- 0056. Please include date and time of event as well as a contact person and phone number. Items in the In Your Town section run on a space-available basis.


Article source: http://www.shorenewstoday.com/snt/news/index.php/downbeach-/longport-margate-ventnor-events/21429-margate-in-your-town-edition-of-feb-23-2012.html

Grand Opening Celebration for Tucson Web Design Firm

Colibris LLC is a Tucson web design, internet marketing and custom software company. They will be hosting a party on Friday, March 16th, 2012 from 5 to 8pm to celebrate their anniversary and the opening of their new central Tucson location at 2002 E. 17th Street.

Colibris would like to cordially invite all business owners from the Tucson Metro area to come by for some great food, music and fun. It will be a great environment to learn more about the industry and connect with other local business owners.

If you would like to attend, please RSVP at colibrisdesign.com/rsvp , call their office toll-free at (888) 288-0205 or send an email to info@colibrisdesign.com.

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Article source: http://tucsoncitizen.com/press-releases/2012/02/22/grand-opening-celebration-for-tucson-web-design-firm/

HTML5 or native? Which mobile route to take?

The mobile technology landscape is incredibly confusing. There are numerous choices, ranging from new HTML5 technologies, native app development methods, and all sorts of content management systems.

At CBS Interactive (ZDNet is owned by CBS Interactive), we have numerous mobile solutions, including native apps for CBS.com, CNET, and “60 Minutes,” along with mobile-optimized Web sites for GameFaqs and global properties like ZDnet.

At first blush, it seems problematic that various properties have picked completely different architectures for mobile delivery. A technologist’s initial inclination is to have everyone run a consistent architecture across all of our properties. Yet it actually makes sense to run a variety of architectures to support mobile delivery.

The biggest issue to address is the ongoing tension between HTML5 and native. Most of the debate between the two is focused on different technical features that very quickly delve into minutia. However, the actual decision between the two should be made based on the type of traffic a site has.

Where’s the traffic coming from?
If the majority of a site’s traffic is side door traffic from Google, Facebook, and Twitter, the site should embrace mobile web and HTML5. Since most of the site’s users are arriving via links, the content must quickly load in the mobile browser. Such sites include music lyrics sites such as our site MetroLyrics and other types of information look up sites.

If a majority of a site’s traffic is direct but intermittent traffic–meaning users come directly to the site, but only once in a while–the site should implement HTML5 mobile Web. These types of sites are “tourist sites” that are not visited regularly by people and therefore users are very unlikely to download an app. Such sites include corporate websites such as my company’s CBSi.com homepage.

If the majority of a site’s traffic is direct traffic where people are regularly going straight to the site’s home page from a bookmark or typing in the URL, the site should use native apps. Such sites include CBS.com, CNET Reviews, and other types of highly branded destination sites.

Sites with direct traffic that is intermittent–meaning people drop by every now and then–should still use HTML5 rather than native. For sites with a lot of direct traffic, native apps also provide useful additional features such as push notifications and offline storage, which are not relevant to sites with intermittent or side door traffic.

Sites that have an even mix of direct and side door traffic should also implement both native apps and an HTML 5 mobile view. A word of caution, however: there is always an inclination to heavily promote your native app to everyone going to your mobile Web site by forcing users to click through a native app promotion. This is a way to piss people off. Most of those visitors are clicking on a link in Google or Facebook and expect to see the content. They don’t want to download your app.

What can you spend?
Once you determine whether to build an HTML5 mobile Web site or a native app, the next big question is how much you are willing to spend. Really, there are only two choices: complete and cheap or custom and expensive.

Sites should generally start with a turnkey and cheap solution. For turnkey mobile Web HTML5, vendors like Pressly and Mobify will take your content and make it sport a sexy, Flipboard-stye tablet interface. WordPress includes mobile plugins that work great on iPhone and Android. Be sure to add a “view full site” option so that your users can opt out of the mobile experience and access functionality that the turnkey HTML5 solutions do not yet support.

To deliver turnkey native apps, services like MobileRoadie will consume your content, social feeds, and more and let you style good iPhone and Android native apps, with iPad soon to come. The apps are gorgeous and responsive and provide extensive options.

For the sites that need to support both mobile web and native apps, it is likely that the turnkey vendors will soon begin to support both distribution channels, and one vendor will be able to deliver best-of-breed solutions for both mobile HTML5 and native apps. For now, however, I suggest using a different vendor for each.

Once you have a baseline mobile presence, you can consider adding a custom experience that will support numerous features and user interface enhancements. Unfortunately, custom means expensive, both for HTML5 and native apps.

There are numerous systems integrators such as that deliver elegant, iPhone, iPad and Android native apps. Be aware that these integrators are going to need to be able to integrate with your registration, user profile, and content systems and that will likely require engineering and IT work. Some integrators such as FreeRange360 have an underlying platform that makes this type of customization relatively straightforward.

While HTML5 has come a long way, it is still not up to par with the native app experience. Some publishers, such as the Financial Times and Playboy, have come close to native app functionality by investing heavily in HTML5 in order to bypass Apple’s 30 percent app store subscription fee. However, there are no turnkey JavaScript libraries that provide functionality such as efficient swiping and offline reading.

That said, it is relatively straightforward to efficiently deliver an excellent mobile Web experience. Libraries like jQuery mobile and Sencha mobile provide excellent HTML5 iPhone-style user interface controls, and it is easy enough in modern web frameworks such as PHP and Ruby to detect what type of device is requesting content and delivering a customized page for particular screen sizes, known as the “if viewport then” technique. It is tedious and cumbersome work, but can be done, and provides an excellent level of control and flexibility.

For properties that contain primarily text and images, you could consider a hybrid HTML5-native approach, where a mobile-optimized HTML5 site is wrapped with a native wrapper like PhoneGap. While this sounds like an ideal solution, consider that this approach is quite nascent, and that it takes quite a bit of work to make HTML5 work and look like a native app.

In summary, when discussing your mobile strategy, use the type of traffic your site has to determine whether to use HTML5 mobile Web or native apps, and then use your level of budget to decide whether to go turnkey or custom. And have some fun with your apps and please let me now what’s worked for you.

This article was originally published on CNET News.com

About Peter Yared
Peter Yared is the CTO of CBS Interactive (ZDNet is operated by CBS Interactive) and was previously the founder and CEO of four e-commerce and marketing infrastructure companies. Peter began programming games and utilities at age 10, and has written for VentureBeat, BusinessWeek, AdWeek, and InfoWorld.

Article source: http://www.zdnet.com/news/html5-or-native-which-mobile-route-to-take/6346193

CorSource Technology Group Taps McBru for Branding and Web Design

/PRNewswire/ — Leading tech b-to-b marketing communications agency McClenahan Bruer Communications (McBru) is delighted to announce Beaverton, Ore.-based software and IT services company CorSource Technology Group (CorSource) as a new client. McBru is working closely with CorSource executives to create a new branding and messaging strategy for the company, to be followed by an updated web strategy and new website design.

CorSource selected McBru because of the agency’s deep understanding of the needs and drivers of technical audiences as well as its branding, messaging and website design expertise.

“McBru viscerally understands our key audiences and their needs, and has a knack for overlaying that knowledge against our key business objectives,” said Andrew Hermann, CorSource’s chief marketing officer. “I could tell from our initial conversations that they could provide the kind of expert counsel, grounded in strong business and marketing knowledge, that will help us get to the next level.”

CorSource will be offering customers a single point of contact for a comprehensive range of technology services that include custom software consulting, engineering and development, plus IT staffing. To reflect this new direction, McBru will be helping the company develop new brand positioning and correlating messaging. McBru will also develop a website that embodies the new brand.

“Branding and identity development is some of the most interesting, challenging and fun work we do, and CorSource is a fantastic company to work with,” said Kerry McClenahan, McBru CEO. “It is a pleasure and an honor to work with such an intelligent, talented, high energy group. They clearly have a bright future ahead.”

About McClenahan Bruer Communications

At McBru, we focus exclusively on marketing for tech business-to-business companies. Our clients win awareness and preference in their markets because we understand technically savvy decision makers, from CEOs to engineers. Plus we’ve honed the processes, programs and creative that deliver measurable results. That’s why leading IT, software, semiconductor, electronics and other global tech companies choose McBru for advertising, influencer relations, social media, content marketing, lead nurturing and audience engagement. For additional information, visit http://www.mcbru.com or call 503-546-1000.

SOURCE McClenahan Bruer Communications

Article source: http://www.bradenton.com/2012/02/21/3891292/corsource-technology-group-taps.html

County cash reserves down to $3.8m

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News editor

Isle of Wight County’s available cash reserves are down to $3.8 million and that has to last for a few years, according to staff.

The county needs to be very cost-conscious until the economy improves, said Isle of Wight County spokesman Don Robertson.

One of the reasons reserves are lower than in past years is due to the loss of revenue from International Paper, as well as the prior Board’s habit of dipping into the fund to cover gaps in the budget, according to staff.

The decline in reserves occurred rapidly. About $10.6 million in cash was available at the end of fiscal 2011.

At the same time, the county’s debt burden grew by 175 percent over the past 10 years — from $49 million in 2002 to $135.7 million in fiscal 2011.

The general fund saw the biggest increase in debt as that category rose from $2.4 million to $51.9 million over the past decade, according to a presentation Thursday by Davenport and Co. to the Board of Supervisors.

Big-ticket expenditures funded by debt included the Smithfield Fire Station, Smithfield Middle School and other school improvements, the new courthouse, the new Georgie Tyler Middle School, the Norfolk water deal and the county administrative complex for a total of $91 million.

“There was a lot of pent-up demands in the new decade,” said David Rose with Davenport about the list of projects. With the county’s credit rating hovering at AA, the supervisors wanted to know how to bump that up to AAA.

Rose said rating agencies look at how the county manages its debt….(Subscribe!)

Article source: http://www.smithfieldtimes.com/index.php?option=com_content&view=article&id=67:county-reserves&catid=25:top-stories&Itemid=28

Adobe Outlines Future Of Flash Player And AIR

Adobe has been a leading player in creating tools for Web content creation for the past decade with Flash Player. With the emergence of HTML5 and other similar technologies, Adobe has to refocus their strategy on what Flash will mean two or three years from now.

Adobe did just that today with the release of a roadmap for the future of Flash Player and AIR The white paper contains some interesting points on how Adobe will be changing the role of Flash when it comes to Web content.

Right from the beginning, Adobe concedes that Flash isn’t the only player in town anymore when it comes to creating content on the Web. They recognize the rise of HTML5, CSS3, JavaScript and other technologies as competitors. While they feel that Flash will continue to be a primary tool for Web creation, they say that what Flash is used for will change.

The company says that they will be focusing on what Flash is best at doing – creating games and displaying high quality video. While Flash can be used for other applications, Adobe will be focusing all of their efforts on these two areas.

Speaking on gaming first, Adobe boasts that Flash is the platform of choice for the creation of gaming content for the Web. They feel that as browser-based games become more complex, Flash will be able to keep up with changes in technology faster than their competitors. The company then lists the reasons why they feel Adobe is best suited for browser-based gaming:

Near universal reach on the desktop via the Flash Player browser plug-in, and on mobile devices via Adobe AIR

Ability to quickly add new features and make them available to the widest audience

Fully hardware-accelerated 2D and 3D rendering support that provide console quality graphics

Rich gaming developer ecosystem

Robust, object-oriented programming language

World-class creative and developer tooling including Adobe Flash Builder, Adobe Flash Professional, Adobe Photoshop, and Adobe Illustrator

With Flash, Adobe says that game developers will be able to reach 99% of personal computers. They also say that developers can use Adobe AIR to reach 500 million portable device owners. With that in mind, Adobe lays out their plans for the future of game development using Flash. They plan to offer a formalized game developer program and game services. The most exciting thing for game developers, however, is that Adobe will be adding official support for C and C++ code for Flash based games.

Flash is more well known for its video content delivery and Adobe knows it all too well. Flash will be expanded to cover current online video needs, but also those of expanding markets like smartphones and tablets. Their current plans for Flash video are as follows:

Bringing Adobe’s video streaming and content protection technology to more platforms in native formats

Supporting the needs of premium content owners

Closer collaboration with hardware vendors to provide high-performance quality experiences

Adobe believes that Flash has a number of fundamental and unique advantages for video:

Single and consistent player and codec support across browsers, platforms, and operating systems

Support for content protection (single DRM), which enables premium video content to be licensed for online distribution

Mature, full-featured, proven solution that provides a “mission critical” video platform for premium content owners, including support for ad insertion and analytics

Adobe then goes on to lay out their technology roadmap for various products. The first of which is Adobe AIR which they said used to suffer from Flash Player getting updates first and then AIR getting those same updates at a later date. They want to move towards getting out updates to both Flash Player and AIR at the same time so both runtimes can be on the same level.

Flash Player 11.2 will be launching in the first quarter of 2012. With the release, Adobe plans on adding new functionality like mouse-lock support, right and middle-click support, context menu disabling, hardware accelerated gracphics, stage 3D support for iOS and Android via Adobe AIR, support for more video cards, new Throttle event API, and multithreaded video decoding for desktops.

Adobe has the future of Flash Player already laid out as well with planned releases of “Cyril,” “Dolores” and “Next.” Some of the features in these future releases include keyboard input support for full-screen mode, new APIs that will boost performance and updates to the ActionScprit language.

Flash Player “Next” will be the big release for Flash Player in 2013 that will update everything about the player to keep it relevant to developers over the next five to 10 years.

Flash support will continue on for all operating systems and mobile platforms as usual. The only major change is how Flash support will be continued on Linux.

Adobe detailed their plans with Google to provide a single API that will host plug-ins for Chrome. After the release of Flash Player 11.2, further updates will only be available from Google on Linux-based machines. Adobe has also dropped support for Adobe AIR on Linux machines.

Adobe also said that Flash Player 11.1 is the last release of the player for mobile browsers. They will continue to provide bug fixes, but leave any further improvements up to source-code licensees. Adobe will now devote all mobile development towards AIR.

Finally, Adobe announced support for Flash-based video and gaming on future smart TVs. They will release Adobe AIR for TVs as well as an HTML application that will use Flash Player to playback video content.

With the reveal of their roadmap, do you see Adobe staying around as a major player in the web content creation industry? Or is HTML5 going to dethrone Adobe? Let us know in the comments.

Article source: http://www.webpronews.com/adobe-flash-player-air-2012-02