What immersive web design can do for your brand

New technology is enabling brands to make their online content more immersive, even the hard-to-pin-down emotional qualities of customer servcie.

Good things come to those who wait. But in today’s fast-paced world it seems consumers do not have time. Whether it is reading a news story, buying a pair of shoes or booking a weekend away, people want things fast. Or do they?

In an attempt to slow down the pace, improve the experience and let content take centre stage online, some brands are embracing more interactive web platforms.

Online domestic appliance retailer AO.com has used video to showcase 50 per cent of its product range, including one in which the build quality of a washing machine is demonstrated by a member of staff performing press ups on the open door.

Quality is also central to a new digital-first series by The Economist. The publisher is using an immersive storytelling style that uses online technology to enhance the content rather than distract from it. Made.com, meanwhile, has recently launched a platform that will connect new customers with 100 ‘brand advocates’ to organise virtual or home visits so that they can see the desk or sofa they want to purchase in situ.

“We don’t all live in crumbling Venetian Palazzos or huge open plan loft conversions and, as beautiful as those promotional shots might be, sometimes it’s good to have an idea of what a particular sofa might look like in your own sitting room by looking at other people’s real homes,” says one of the brand advocates opening their home to the Made.com masses.

Online will never be the same as real life but brands are finding innovative ways to replicate the brand experience online and, critically, in a way that enhances reputation and drives sales.

AO.com’s product videos have helped sales to leap

“We are seeing three to four times the average conversion rates when there is video content available, and that is the ultimate test of whether this [approach] works,” says Andrew Kirkcaldy, marketing director at AO.com. “But more than that, the videos allow us to see how long people are viewing for and when they switch off.”

So which brands are switching on to more immersive sites and why? Are some categories better placed than others to use the technology and how are consumers responding?

Luxury brands such as shoe designer Jimmy Choo are among the early adopters of the technology. Earlier this month the brand launched a virtual showroom that lets customers view and pre-order from its new collection before products are available in stores.

Avenue Imperial provided the technology, which uses special cameras that can detail the inside of stores to an accuracy of 1cm. The company says its concept is a breakthrough in virtual shopping given that it takes hours rather than weeks to map a store. New layouts can be updated within 24 hours.

Jimmy Choo has launched a virtual showroom

Jimmy Choo chief executive Pierre Denis says the physical experience of visiting a store or showroom, which is important to the luxury market, is not easy to replicate. However, the brand’s new virtual store is “the shape of things to come”. Chinese shoppers already outspend Brits by 10 to one when visiting London’s Oxford Street, Bond Street and Regent Street, so enabling them to shop all year round via online video offers a major new source of revenue.

Studies, such as that by Bain Company in 2013, have shown that moving from basic catalogues to a fully-immersive 3D experience can help brands turn more clicks into sales. 

“This is a game-changer in ecommerce marketing for brands,” Denis adds. “It will transform ecommerce from a two-dimensional product catalogue to a much more engaging and immersive experience.”

Although the experience of a luxury product might be difficult to replicate online, a luxury service is even trickier. Take travel, where customers buy a holiday weeks or months in advance. The average family of four heading to the Costa del Sol might be happy to book a week online, but how about those spending £15,000 for a break on their own private island?

Jenny Graham, business development director at high-end concierge service Quintessentially Travel, says: “For us, the struggle is that we are offering a service rather than a product. We have also built a brand that is about exclusivity and the one-to-one service we provide. People sometimes come to us with no idea of their budget or where they want to go so our team is experienced in questioning customers to understand the emotional side of their holiday.”

Quintessentially Travel brings customer service to its website through the use of new technology

However, the website previously offered an experience that was far from the brand’s values. “It was rather dull and didn’t showcase our service offering,” Graham admits. Now it has a ‘mood board’ where customers choose one of two images before another two appear. As they navigate through the images, the website builds an increasingly detailed picture of the types of holidays that might appeal – it is akin to how many brands are using big data to develop a picture of a customer’s needs and priorities, albeit on a simplistic scale. But it works, she claims.

“Many travel sites are one dimensional, taking a transactional approach to their website designs,” Graham explains, “but buying a holiday is a very emotional experience. Our sector lends itself really well to more interactive online activity, but I don’t think many other sites are there yet.”

Research by Graham’s team found that sites were heavy on text and light on inspiration. A picture speaks a thousands words but how about a video? A report this year by Brightcove and the Aberdeen Group showed that video content users enjoy an average of 4.8 per cent website conversion, compared to 2.9 per cent for non-users.

AO.com, which has been working with Brightcove, is not far off those kinds of figures, having moved from what Kirkcaldy calls a “Heath Robinson approach” to one where video delivers added-value content that customers want and, critically, encourages them to buy.

“The key thing is to get more people watching, because when they watch it drives feedback. We are trying to put the user in control of the video and allowing them to share it.”

Viral videos are one marketing tactic but it is not the approach that AO.com and others are taking. With brands built on trust and service, interactive content can become a powerful brand ambassador when it is shared and reviewed. Furniture retailer Made.com is taking that to the next level with the launch of its ‘Made unboxed’, mentioned earlier, which enables consumers to connect with a network of 100 existing customers and take a virtual tour of their homes (see Nosy Neighbours).

Creative director Chloe Macintosh admits the initiative is “risky” but it does play into the current willingness for people to share experiences and recommendations, notably through social media. “This is not just about interacting with the website or our brand but people interacting with each other,” she says. It also plays into people’s inherent nosiness. A survey by Made.com found that 5 per cent of Brits have used binoculars or a camera to look inside a neighbour’s home.

Whether it is the appeal of a neighbour’s home, or exclusivity in the inner sanctum of a buyer’s showroom, brands are working hard to create more innovative online experiences. Sometimes the same website can even offer two very different approaches.

The Economist has recently launched a series of essays that are far removed from the news website experience. Gone are all the distractions and in comes a single column design that suggests anything but fast-paced, 24/7 news. There are infographics and interviews, with the publisher using the new format as a “petri dish” for design experimentation.

The Economist’s essay series is a ‘petri dish’ of design experimentation

However, the team have been careful not to get carried away: content must remain king. “We’re quite a restrained brand,” says art director for digital and online Sue Vágó, “so we try to let the content dictate what’s appropriate.” Angelo Repole, head of front end for editorial and graphics, adds: “The technology shouldn’t lead the content; it should be the other way round.”

This is not an easy balance to achieve, with the essays taking eight weeks from start to finish. Key to success is the involvement of different teams from the start: multimedia, editorial, designers and journalists are all feeding in ideas, allowing the piece to develop organically. Those involved say it is more akin to developing an app than editing an article. Vago adds: “What I also find interesting is that it’s almost a return to magazine aesthetics.” 

The first of the essays was available for free, but other essays will be behind the paywall. The first essay was also sponsored, with a sponsor’s widget in the top corner of each page and an ad halfway down.

Indeed, with any such project there needs to be return on investment and sponsorship is a route that has opened up for others (see Top Three Challenges). Quintessentially Travel, for instance, has had brands asking for help to bring their products to life says Graham: think premium bikini brands on deserted island getaways.

The travel site has been working with Global Blue, which offers tax-free shopping services to a customer base that includes 50 million Chinese and Russian consumers. “If someone buys three Hermès bags, then we want to be the ones booking their hotel or private jet,” says Graham.

Whether it is a private jet, a domestic freezer or a feature-length article, brands are realising the power of their websites. And thanks to new technology, this means that consumers keep coming back and staying around for longer. In today’s fast-paced, time-poor world, this is a big win for those in marketing.

Case study: Made.com and nosy neighbours

More than half of Brits admit to looking through neighbours’ windows when walking past and 2 per cent deliberately go out in the early evening to do so. However, 45 per cent are also happy to welcome people into their homes to have a look around.

With this in mind, furniture retailer Made.com has launched a website that lets customers look around other people’s homes virtually, and eventually in reality. Through ‘Made unboxed’, people can connect with existing Made.com customers in their neighbourhood, take a virtual house tour and even meet to see how they have styled their products.

Creative director Chloe Macintosh admits it is a risky concept but sees no reason why it cannot work. “People who buy a product from us want to know the ‘who’ and ‘why’ as much as the ‘what’. This extends the levels of transparency that our brand is known for. Reassurance is a powerful tool for brands.”

She says consumers talking to each other is “the way things are going”, with sites such as TripAdvisor testament to this. But are people really that willing to have their homes invaded? “People have been keen to take part,” says Macintosh, noting Brits’ addiction to “property porn”. “We think this will become a movement; the focus will change from the demise of the high street to the rise of your own street.”

The website chooses regular customers and vocal advocates to showcase their rooms, sometimes giving them extra furniture to keep. Eventually there could be a more commercial relationship, similar to ‘refer a friend’ schemes, but Made.com wants to see what the appetite is like first.

Top three challenges

1. Commercial viability

Technology is becoming cheaper but with marketing budgets strictly monitored, investments need to deliver a return. Some brands have been able to garner support for their new interactive websites thanks to sponsorship and relationships with complementary brands.

For example, publisher Mills Boon is working with Glossybox, Taj Hotel and Cupid.com through its digital series The Chatsfield. The online story stitches together 800 pieces of digital content in multiple formats, allowing plenty of opportunities for collaboration.

Marketing manager Joanna Kite says: “One of the main characters is trying to avoid dating for three months, so Cupid.com is trying to tempt her back. And when readers check in to the luxury hotel [that provides the backdrop to the whole story], they are provided with offers from exclusive partners, just as you might be in a real hotel.”

2. Collaboration

Whether it is brand advocates sharing their homes for Made.com or different teams ‘cross-pollinating’ ideas for The Economist’s new essay series, collaboration, both internal and external, is key to the interactive web experience. If it is useful or unique, people are likely to share it.

A constant feed of new material and content can also help, as Mills Boon is showing with its drip-feed approach across a number of channels. Pulling together that kind of content also takes time, as Jenny Graham, business development director at Quintessentially Travel, discovered.

There are a million words and 8,000 images on its new site and she says the lesson learned was to get the SEO team involved much earlier. “What the developer might see may not be SEO-friendly,” she says.

3. Measure of success

Many brands are in the early stages of the new website concepts, but some are already seeing an uplift in conversion rates. AO.com, for example, says the rate is three or four times higher for products that have video content. Understanding how your customers are engaging with the new material can also be a rich source of data, says the company’s marketing director Andrew Kirkcaldy.

“We found people were often skipping the first 10 seconds and wanted to get straight to the product,” he says. “Rather than know about the features first, they wanted that in-store experience, the ‘kicking the tyres’ stage.”

Now the content cuts straight to the chase. “With washing machines it’s all about the door hinges, and whether they will last,” he says. “Miele’s brand values are focused on the build quality, so we open the doors and have people doing press ups on them. Of course, if things don’t work how we would expect, then we have to show that too. We need to build that trust.”

Have your say

Article source: http://www.marketingweek.co.uk/analysis/marketing-tactics/design/what-immersive-web-design-can-do-for-your-brand/4011185.article

What immersive web design can do for your brand

New technology is enabling brands to make their online content more immersive, even the hard-to-pin-down emotional qualities of customer servcie.

Good things come to those who wait. But in today’s fast-paced world it seems consumers do not have time. Whether it is reading a news story, buying a pair of shoes or booking a weekend away, people want things fast. Or do they?

In an attempt to slow down the pace, improve the experience and let content take centre stage online, some brands are embracing more interactive web platforms.

Online domestic appliance retailer AO.com has used video to showcase 50 per cent of its product range, including one in which the build quality of a washing machine is demonstrated by a member of staff performing press ups on the open door.

Quality is also central to a new digital-first series by The Economist. The publisher is using an immersive storytelling style that uses online technology to enhance the content rather than distract from it. Made.com, meanwhile, has recently launched a platform that will connect new customers with 100 ‘brand advocates’ to organise virtual or home visits so that they can see the desk or sofa they want to purchase in situ.

“We don’t all live in crumbling Venetian Palazzos or huge open plan loft conversions and, as beautiful as those promotional shots might be, sometimes it’s good to have an idea of what a particular sofa might look like in your own sitting room by looking at other people’s real homes,” says one of the brand advocates opening their home to the Made.com masses.

Online will never be the same as real life but brands are finding innovative ways to replicate the brand experience online and, critically, in a way that enhances reputation and drives sales.

AO.com’s product videos have helped sales to leap

“We are seeing three to four times the average conversion rates when there is video content available, and that is the ultimate test of whether this [approach] works,” says Andrew Kirkcaldy, marketing director at AO.com. “But more than that, the videos allow us to see how long people are viewing for and when they switch off.”

So which brands are switching on to more immersive sites and why? Are some categories better placed than others to use the technology and how are consumers responding?

Luxury brands such as shoe designer Jimmy Choo are among the early adopters of the technology. Earlier this month the brand launched a virtual showroom that lets customers view and pre-order from its new collection before products are available in stores.

Avenue Imperial provided the technology, which uses special cameras that can detail the inside of stores to an accuracy of 1cm. The company says its concept is a breakthrough in virtual shopping given that it takes hours rather than weeks to map a store. New layouts can be updated within 24 hours.

Jimmy Choo has launched a virtual showroom

Jimmy Choo chief executive Pierre Denis says the physical experience of visiting a store or showroom, which is important to the luxury market, is not easy to replicate. However, the brand’s new virtual store is “the shape of things to come”. Chinese shoppers already outspend Brits by 10 to one when visiting London’s Oxford Street, Bond Street and Regent Street, so enabling them to shop all year round via online video offers a major new source of revenue.

Studies, such as that by Bain Company in 2013, have shown that moving from basic catalogues to a fully-immersive 3D experience can help brands turn more clicks into sales. 

“This is a game-changer in ecommerce marketing for brands,” Denis adds. “It will transform ecommerce from a two-dimensional product catalogue to a much more engaging and immersive experience.”

Although the experience of a luxury product might be difficult to replicate online, a luxury service is even trickier. Take travel, where customers buy a holiday weeks or months in advance. The average family of four heading to the Costa del Sol might be happy to book a week online, but how about those spending £15,000 for a break on their own private island?

Jenny Graham, business development director at high-end concierge service Quintessentially Travel, says: “For us, the struggle is that we are offering a service rather than a product. We have also built a brand that is about exclusivity and the one-to-one service we provide. People sometimes come to us with no idea of their budget or where they want to go so our team is experienced in questioning customers to understand the emotional side of their holiday.”

Quintessentially Travel brings customer service to its website through the use of new technology

However, the website previously offered an experience that was far from the brand’s values. “It was rather dull and didn’t showcase our service offering,” Graham admits. Now it has a ‘mood board’ where customers choose one of two images before another two appear. As they navigate through the images, the website builds an increasingly detailed picture of the types of holidays that might appeal – it is akin to how many brands are using big data to develop a picture of a customer’s needs and priorities, albeit on a simplistic scale. But it works, she claims.

“Many travel sites are one dimensional, taking a transactional approach to their website designs,” Graham explains, “but buying a holiday is a very emotional experience. Our sector lends itself really well to more interactive online activity, but I don’t think many other sites are there yet.”

Research by Graham’s team found that sites were heavy on text and light on inspiration. A picture speaks a thousands words but how about a video? A report this year by Brightcove and the Aberdeen Group showed that video content users enjoy an average of 4.8 per cent website conversion, compared to 2.9 per cent for non-users.

AO.com, which has been working with Brightcove, is not far off those kinds of figures, having moved from what Kirkcaldy calls a “Heath Robinson approach” to one where video delivers added-value content that customers want and, critically, encourages them to buy.

“The key thing is to get more people watching, because when they watch it drives feedback. We are trying to put the user in control of the video and allowing them to share it.”

Viral videos are one marketing tactic but it is not the approach that AO.com and others are taking. With brands built on trust and service, interactive content can become a powerful brand ambassador when it is shared and reviewed. Furniture retailer Made.com is taking that to the next level with the launch of its ‘Made unboxed’, mentioned earlier, which enables consumers to connect with a network of 100 existing customers and take a virtual tour of their homes (see Nosy Neighbours).

Creative director Chloe Macintosh admits the initiative is “risky” but it does play into the current willingness for people to share experiences and recommendations, notably through social media. “This is not just about interacting with the website or our brand but people interacting with each other,” she says. It also plays into people’s inherent nosiness. A survey by Made.com found that 5 per cent of Brits have used binoculars or a camera to look inside a neighbour’s home.

Whether it is the appeal of a neighbour’s home, or exclusivity in the inner sanctum of a buyer’s showroom, brands are working hard to create more innovative online experiences. Sometimes the same website can even offer two very different approaches.

The Economist has recently launched a series of essays that are far removed from the news website experience. Gone are all the distractions and in comes a single column design that suggests anything but fast-paced, 24/7 news. There are infographics and interviews, with the publisher using the new format as a “petri dish” for design experimentation.

The Economist’s essay series is a ‘petri dish’ of design experimentation

However, the team have been careful not to get carried away: content must remain king. “We’re quite a restrained brand,” says art director for digital and online Sue Vágó, “so we try to let the content dictate what’s appropriate.” Angelo Repole, head of front end for editorial and graphics, adds: “The technology shouldn’t lead the content; it should be the other way round.”

This is not an easy balance to achieve, with the essays taking eight weeks from start to finish. Key to success is the involvement of different teams from the start: multimedia, editorial, designers and journalists are all feeding in ideas, allowing the piece to develop organically. Those involved say it is more akin to developing an app than editing an article. Vago adds: “What I also find interesting is that it’s almost a return to magazine aesthetics.” 

The first of the essays was available for free, but other essays will be behind the paywall. The first essay was also sponsored, with a sponsor’s widget in the top corner of each page and an ad halfway down.

Indeed, with any such project there needs to be return on investment and sponsorship is a route that has opened up for others (see Top Three Challenges). Quintessentially Travel, for instance, has had brands asking for help to bring their products to life says Graham: think premium bikini brands on deserted island getaways.

The travel site has been working with Global Blue, which offers tax-free shopping services to a customer base that includes 50 million Chinese and Russian consumers. “If someone buys three Hermès bags, then we want to be the ones booking their hotel or private jet,” says Graham.

Whether it is a private jet, a domestic freezer or a feature-length article, brands are realising the power of their websites. And thanks to new technology, this means that consumers keep coming back and staying around for longer. In today’s fast-paced, time-poor world, this is a big win for those in marketing.

Case study: Made.com and nosy neighbours

More than half of Brits admit to looking through neighbours’ windows when walking past and 2 per cent deliberately go out in the early evening to do so. However, 45 per cent are also happy to welcome people into their homes to have a look around.

With this in mind, furniture retailer Made.com has launched a website that lets customers look around other people’s homes virtually, and eventually in reality. Through ‘Made unboxed’, people can connect with existing Made.com customers in their neighbourhood, take a virtual house tour and even meet to see how they have styled their products.

Creative director Chloe Macintosh admits it is a risky concept but sees no reason why it cannot work. “People who buy a product from us want to know the ‘who’ and ‘why’ as much as the ‘what’. This extends the levels of transparency that our brand is known for. Reassurance is a powerful tool for brands.”

She says consumers talking to each other is “the way things are going”, with sites such as TripAdvisor testament to this. But are people really that willing to have their homes invaded? “People have been keen to take part,” says Macintosh, noting Brits’ addiction to “property porn”. “We think this will become a movement; the focus will change from the demise of the high street to the rise of your own street.”

The website chooses regular customers and vocal advocates to showcase their rooms, sometimes giving them extra furniture to keep. Eventually there could be a more commercial relationship, similar to ‘refer a friend’ schemes, but Made.com wants to see what the appetite is like first.

Top three challenges

1. Commercial viability

Technology is becoming cheaper but with marketing budgets strictly monitored, investments need to deliver a return. Some brands have been able to garner support for their new interactive websites thanks to sponsorship and relationships with complementary brands.

For example, publisher Mills Boon is working with Glossybox, Taj Hotel and Cupid.com through its digital series The Chatsfield. The online story stitches together 800 pieces of digital content in multiple formats, allowing plenty of opportunities for collaboration.

Marketing manager Joanna Kite says: “One of the main characters is trying to avoid dating for three months, so Cupid.com is trying to tempt her back. And when readers check in to the luxury hotel [that provides the backdrop to the whole story], they are provided with offers from exclusive partners, just as you might be in a real hotel.”

2. Collaboration

Whether it is brand advocates sharing their homes for Made.com or different teams ‘cross-pollinating’ ideas for The Economist’s new essay series, collaboration, both internal and external, is key to the interactive web experience. If it is useful or unique, people are likely to share it.

A constant feed of new material and content can also help, as Mills Boon is showing with its drip-feed approach across a number of channels. Pulling together that kind of content also takes time, as Jenny Graham, business development director at Quintessentially Travel, discovered.

There are a million words and 8,000 images on its new site and she says the lesson learned was to get the SEO team involved much earlier. “What the developer might see may not be SEO-friendly,” she says.

3. Measure of success

Many brands are in the early stages of the new website concepts, but some are already seeing an uplift in conversion rates. AO.com, for example, says the rate is three or four times higher for products that have video content. Understanding how your customers are engaging with the new material can also be a rich source of data, says the company’s marketing director Andrew Kirkcaldy.

“We found people were often skipping the first 10 seconds and wanted to get straight to the product,” he says. “Rather than know about the features first, they wanted that in-store experience, the ‘kicking the tyres’ stage.”

Now the content cuts straight to the chase. “With washing machines it’s all about the door hinges, and whether they will last,” he says. “Miele’s brand values are focused on the build quality, so we open the doors and have people doing press ups on them. Of course, if things don’t work how we would expect, then we have to show that too. We need to build that trust.”

Have your say

Article source: http://www.marketingweek.co.uk/analysis/marketing-tactics/design/what-immersive-web-design-can-do-for-your-brand/4011185.article

Best Web Design Firms Recommendations in Brazil Ranked by brazil.topseos … – Virtual

10 top web design companies in Brazil revealed by brazil.topseos.com for July 2014

(PRWEB) July 23, 2014

The July 2014 edition of the rankings of best web design services in Brazil has been released by the independent research team at brazil.topseos.com. The ratings consist of the ten best web design services in the online marketing industry based on a thorough examination of how they supply their solutions. Each month the ratings are revisited based on the results of the examination process which aims to highlight only the best services based on merit. Businesses often turn to brazil.topseos.com when searching for services in Brazil which are experienced and well adapted to the latest industry trends and developments.

The brazil.topseos.com independent research team spends time analyzing web design services in Brazil by taking an in-depth look at key strengths and competitive advantages of competing search marketing services. The ratings are created through the use of an set of evaluation areas. The five areas used to benchmark and compare services include download time, consistency, compliant code, visual appeal, and navigation. Search marketing services are put to the test to ensure the top services are highlighted to assist businesses in selecting the absolute top services to meet their specific needs.

The 10 best web design services in Brazil for July 2014 are:

1- VJG Interactive

2- Rmweb

3- Área Digital

4- Ápice Internet

5- WebVix Marketing Virtual

6- Magic Web Design

7- Site na Medida

8- C3dWeb Digital Agency

9- Friweb Informática

10- Webdeluxe

About brazil.topseos.com

brazil.topseos.com is a purveyor of online marketing ratings in Brazil. The main goal of brazil.topseos.com is to decide and name those individuals or agencies providing top online marketing solutions available. Web design agencies are put through a meticulous investigation to ensure the rankings contain the absolute best agencies the online marketing industry has to offer.

To view the recommendations of the top web design agencies visit: http://topseos.news-prs.com/br/web-design-rankings.

Companies interested in being evaluated can visit: http://topseos.news-prs.com/br/apply-for-rankings.

For the original version on PRWeb visit: http://www.prweb.com/releases/2014/07/prweb12036689.htm

Article source: http://www.virtual-strategy.com/2014/07/23/best-web-design-firms-recommendations-brazil-ranked-braziltopseoscom-july-2014

Best Web Design Firms Recommendations in Brazil Ranked by brazil.topseos … – Virtual

10 top web design companies in Brazil revealed by brazil.topseos.com for July 2014

(PRWEB) July 23, 2014

The July 2014 edition of the rankings of best web design services in Brazil has been released by the independent research team at brazil.topseos.com. The ratings consist of the ten best web design services in the online marketing industry based on a thorough examination of how they supply their solutions. Each month the ratings are revisited based on the results of the examination process which aims to highlight only the best services based on merit. Businesses often turn to brazil.topseos.com when searching for services in Brazil which are experienced and well adapted to the latest industry trends and developments.

The brazil.topseos.com independent research team spends time analyzing web design services in Brazil by taking an in-depth look at key strengths and competitive advantages of competing search marketing services. The ratings are created through the use of an set of evaluation areas. The five areas used to benchmark and compare services include download time, consistency, compliant code, visual appeal, and navigation. Search marketing services are put to the test to ensure the top services are highlighted to assist businesses in selecting the absolute top services to meet their specific needs.

The 10 best web design services in Brazil for July 2014 are:

1- VJG Interactive

2- Rmweb

3- Área Digital

4- Ápice Internet

5- WebVix Marketing Virtual

6- Magic Web Design

7- Site na Medida

8- C3dWeb Digital Agency

9- Friweb Informática

10- Webdeluxe

About brazil.topseos.com

brazil.topseos.com is a purveyor of online marketing ratings in Brazil. The main goal of brazil.topseos.com is to decide and name those individuals or agencies providing top online marketing solutions available. Web design agencies are put through a meticulous investigation to ensure the rankings contain the absolute best agencies the online marketing industry has to offer.

To view the recommendations of the top web design agencies visit: http://topseos.news-prs.com/br/web-design-rankings.

Companies interested in being evaluated can visit: http://topseos.news-prs.com/br/apply-for-rankings.

For the original version on PRWeb visit: http://www.prweb.com/releases/2014/07/prweb12036689.htm

Article source: http://www.virtual-strategy.com/2014/07/23/best-web-design-firms-recommendations-brazil-ranked-braziltopseoscom-july-2014

Tech Savvy, Information Technology Teacher Unveils New Website Design …

Bull on Clicks

Nationwide — Judy Long, a highly regarded African-American website designer, and owner of new IT company Bull On Clicks, creates custom designed websites for clients worldwide. Her goal is to transfer raw ideas into compelling websites with clear, detailed information which can be admired by professionals of all industries.

While the tech industry is still a largely white male-dominated space, African Americans are starting to close this digital divide in technical roles. Judy’s technical expertise is respected and recognized by white counterparts in the computer and IT field.

Having a website presence is without a doubt integral to generating business today. However, many business owners have a negative attitude toward website design; whether it’s due to bad previous experiences, not knowing a good web designer, sites that do not work well, or believing that website design must be expensive and stressful. Bull On Clicks aims to eliminate these negative perceptions of website services.

“I am proud of my achievements; Teacher’s Credentials from University of California, Berkeley (UC Berkeley) to teach Technology and 15+ years of experience with just about every major computer software program. I introduce imaginative branding that will leave a lasting impression. Effective brand recognition is a major edge in increasingly competitive markets, applying my advanced skills in web design and additional concepts is essential for business growth; which can deliver lucrative rewards,” said Judy Long.

As sole proprietor, she is the principal person responsible for the website designs offered by Bull On Clicks. Long manages web developments to ensure quality and economical fees are constantly maintained, and is confident clients will be pleased.

Incentives for businesses to employ BullonClicks.com:
* Professional websites – Small to Large
* Affordable rates starting at $1,099
* Since mobile websites are a great extension of your brand – websites are also viewable and functional on smart phones, and tablets
* Ongoing support after website is launched
* Guarantee the work will be done on time and on budget
* Links social media to websites, Blogs
* Easy to work with and offer many services
* Clients can easily edit update their websites, no web developer is needed (thereby saving the client money).
* Bull On Clicks is committed to integrity.

Adding deep expertise

To make certain that every aspect of her service is meeting (if not exceeding) expectations, Judy evaluates the accuracy of each function, and subsequently makes sure websites are working properly. When building a website, she always works with cutting edge software programs; to connect this vast information for an all-inclusive site is an arduous course of action for customization. Computer coding is a complicated and time-consuming process, but will have the desired outcome, when done properly.

It matters, check and validate

Free service, an algorithm which calculates site scores; the algorithm uses a proprietary blend of over 50 different variables, including structure, search engine data, site performance, etc. – Bull On Clicks guarantees their work will get top-level scores.

Judy Long resides in California close to Silicon Valley; which is a key location she benefits from by taking advantage of the web design classes offered, this therefore keeps her up to date with technology’s frequent changes in web development.

Taking massive, detailed information and converting it to one format so that it’s organized, simple, user-friendly, and engaging is a great task. However complete websites that are original, informative, and customized are more likely to be accessed and trusted by users, thereby generating greater repeat business.

Bull On Clicks’ skills prove they are a valued resource and can be an integral part of your success.

Bull On Clicks is currently offering a July Special: a 4 page Basic Website for $899 (regular price $1,099). This offer expires July 31, 2014.

For more information on Bull On Clicks, please go to: www.bullonclicks.com

PRESS Contact:
Judy Long
415-758-1093
jlong@bullonclicks.com

Article source: http://www.blacknews.com/news/african-american-website-designer-launches-bull-on-clicks-website-design-company101.html

Tech Savvy, Information Technology Teacher Unveils New Website Design …

Bull on Clicks

Nationwide — Judy Long, a highly regarded African-American website designer, and owner of new IT company Bull On Clicks, creates custom designed websites for clients worldwide. Her goal is to transfer raw ideas into compelling websites with clear, detailed information which can be admired by professionals of all industries.

While the tech industry is still a largely white male-dominated space, African Americans are starting to close this digital divide in technical roles. Judy’s technical expertise is respected and recognized by white counterparts in the computer and IT field.

Having a website presence is without a doubt integral to generating business today. However, many business owners have a negative attitude toward website design; whether it’s due to bad previous experiences, not knowing a good web designer, sites that do not work well, or believing that website design must be expensive and stressful. Bull On Clicks aims to eliminate these negative perceptions of website services.

“I am proud of my achievements; Teacher’s Credentials from University of California, Berkeley (UC Berkeley) to teach Technology and 15+ years of experience with just about every major computer software program. I introduce imaginative branding that will leave a lasting impression. Effective brand recognition is a major edge in increasingly competitive markets, applying my advanced skills in web design and additional concepts is essential for business growth; which can deliver lucrative rewards,” said Judy Long.

As sole proprietor, she is the principal person responsible for the website designs offered by Bull On Clicks. Long manages web developments to ensure quality and economical fees are constantly maintained, and is confident clients will be pleased.

Incentives for businesses to employ BullonClicks.com:
* Professional websites – Small to Large
* Affordable rates starting at $1,099
* Since mobile websites are a great extension of your brand – websites are also viewable and functional on smart phones, and tablets
* Ongoing support after website is launched
* Guarantee the work will be done on time and on budget
* Links social media to websites, Blogs
* Easy to work with and offer many services
* Clients can easily edit update their websites, no web developer is needed (thereby saving the client money).
* Bull On Clicks is committed to integrity.

Adding deep expertise

To make certain that every aspect of her service is meeting (if not exceeding) expectations, Judy evaluates the accuracy of each function, and subsequently makes sure websites are working properly. When building a website, she always works with cutting edge software programs; to connect this vast information for an all-inclusive site is an arduous course of action for customization. Computer coding is a complicated and time-consuming process, but will have the desired outcome, when done properly.

It matters, check and validate

Free service, an algorithm which calculates site scores; the algorithm uses a proprietary blend of over 50 different variables, including structure, search engine data, site performance, etc. – Bull On Clicks guarantees their work will get top-level scores.

Judy Long resides in California close to Silicon Valley; which is a key location she benefits from by taking advantage of the web design classes offered, this therefore keeps her up to date with technology’s frequent changes in web development.

Taking massive, detailed information and converting it to one format so that it’s organized, simple, user-friendly, and engaging is a great task. However complete websites that are original, informative, and customized are more likely to be accessed and trusted by users, thereby generating greater repeat business.

Bull On Clicks’ skills prove they are a valued resource and can be an integral part of your success.

Bull On Clicks is currently offering a July Special: a 4 page Basic Website for $899 (regular price $1,099). This offer expires July 31, 2014.

For more information on Bull On Clicks, please go to: www.bullonclicks.com

PRESS Contact:
Judy Long
415-758-1093
jlong@bullonclicks.com

Article source: http://www.blacknews.com/news/african-american-website-designer-launches-bull-on-clicks-website-design-company101.html

Mobile App Development Vs. Responsive Web Design, which is a better choice

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Today, most of the business are using cloud computing to maximize the effectiveness of the shared resources. For the software, it includes the web solutions, mobility solutions including mobile app development and responsive web design.

Organisations are trying to keep their pace with mobile revolutions and know that adopting to newer things like mobile app development can definitely let them do better than competition. Responsive websites are great because of browser compatibility and cross platform usage of the company’s business website.

Now the question is whether one should go with a mobile app or a responsive website design at beginning. Below are few points, which may give answer to your question about how your mobile web presence should be.

If you have a special purpose or some sort of user interaction in mind, with special intention then a mobile app should be the way to go. If, on the other hand, you want to display your current website as it exists and on all devices, then the responsive web design should be your option.

The access speed of a mobile app is relatively fast compared to a mobile web design.

Your mobile app is available in different app store all the time

A Mobile app may have multiple content versions for each page whereas the content of a responsive website design is same regardless of any device or platform.

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The development cost of mobile application development of course includes the cost of the mobile app developers in addition to a responsive web designer or a UI developer

Apparently the features of mobile apps include multiple phone features like location services, camera wherein a responsive website has limited phone features.

Mobile apps are available offline wherein the information in responsive websites will be available only when you are online.

Navigations or user interface in mobile apps are more interactive compared to responsive website design.

Usability and user access are better in mobile apps compared to responsive web design

Website owner should decide on responsive website design and mobile apps development based upon the development cost, implementation time frame, design approach, user experience, performance, and ongoing maintenance. Again monetisation is also an important factor. The rate in which the mobile apps can be monetised cannot be compared with mobile based website.

For example : A Car Rental App will be monetised faster compared to car rental website as the visitors find it easy to search and book the cars for transfers (oneway / bothway).

MobileApptelligence (http://www.mobileapptelligence.com) is leading mobile application development company,delivers native and cross platform mobile apps to global clients. We also provide dedicated mobile app developers at offshore to deliver concept based mobile apps.

 

For more information:

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Category: Software

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Article source: http://www.whatech.com/mobile-apps/blog/24832-mobile-app-development-vs-responsive-web-design-which-is-a-better-choice-http-www-mobileapptelligence-com

Web Design Tool Provides Booze-Free Beer Goggles

The days of forcing poor web designers to get sauced in order to perfect a product are over as a new onscreen user interface test can simulate blurred vision and the spins minus the hangover.

Drunk User Testing, developed by renaissance software engineer Ryan Closner, is a free and easy-to-use program that muddles and skews the appearance of a screen; this makes its contents harder to navigate and gives the user a pretty authentic woozy feeling, too. Conveniently, it can be test-driven on the website or conveniently installed in your bookmarks bar with only one click (“protip: press the ‘escape’ button to sober up”).

Sample Screenshot of D.U.T.

An experienced designer himself, Closner offers up the app as an antidote to an all-too-common error: when designers have spent so much time building a product usable for the average person “that [they] forgot to cater to the lowest common denominator — the true test of user experience — the user when they’re drunk.”

Many web developers seem to agree that testing a product’s usability under the influence of alcohol is a worthwhile practice. Blogger Terence Eden stresses the importance of noting the potential effects of intoxication while designing a successful interface, arguing that ‘beer goggles’ mimic various kinds of concentration loss:

Users have many demands on their time – being distracted by a phone ringing, or an incoming email, or a bright and shiny object [... this] has the same effect as being drunk. They return to the user interface with reduced thinking capacity.

According to anecdotal studies but also common experience, navigating complex websites and apps while under the influence of alcohol, stress, or distraction can be difficult. As Eden and others suggest, a ‘drunk test’ can weed out a UI’s trickiest hurdles and even adapt the font size and color scheme of a product to be friendlier to compromised eyes.

Browsing With Beer

Eden goes on to argue that designers are spending too much time considering the context of a product — a smartphone, for example — and not enough time considering the user’s potential situation. “We rarely say ‘let’s introduce a left-handed option’ or ‘do we need a night reading mode?’ or ‘does the user have time to concentrate on this UI while driving?’” he explains. “The user should be at the heart of our decision making, and her context should feature heavily in our conversations about UI.”

Images: YouTube

 

Article source: http://www.psfk.com/2014/07/web-design-tool-booze-free-beer-goggles.html

Dzine It a NY Website Design Firm Says That a Website Defines the Business It …

Dzine It Website Communications Firm

Dzine It Better Solutions for Business

Dzine It Superchrage Your Website

Better Solutions Create Better Business

There are three ways that a website design can impact the business it represents, for better or for worse.

NEW YORK, NEW YORK, UNITED STATES, July 22, 2014 /EINPresswire.com/ — “Whether you want to admit it or not, your website is a defining factor in a potential customer’s first impression of your business,” says Peter Crisafi, President of dzine it, Inc. (www.idzineit.net), a leading website design and development firm based in Manhattan and offering services to clients worldwide. “When people visit your website their experience is assimilated, both consciously and subconsciously, as being highly indicative of your business as a whole, and they will make decisions on whether to engage with your company based on that first impression.”

According to Crisafi, a business’s website is the first place that most potential customers will go to introduce and familiarize themselves with that business, as well as its products or services. This is why, he explains, business owners should approach heir website design in the same way they would an introductory meeting with a potential high-value client.

“Your website has got to look good, communicate well, and be very organized,” he says. “These are three main ways through which your potential customers will form a first impression of your business.”

1. Visual Communication (Looking Good)

Crisafi says that if the visual and aesthetic design of a business website looks dated or unattractive, the visitor will project that impression onto the business itself.

“A business website design needs to be professional, modern, clean, and aesthetically pleasing,” Crisafi says. “When something looks good, people feel confident and reassured, and they naturally feel like they want be a part of what they’re experiencing.”

2. User Experience (Being Organized)

According to Crisafi, if a business’s website is difficult to navigate, doesn’t make it easy to find information, or it is simply slow to load, visitors will intuitively assume that dealing with that business will be frustrating and difficult.

“A website’s navigation needs to be clear, logical and intuitive,” Crisafi says. “Information should be easy to find and easily understood. The website must also load fast and display well on every browser and any device.”

3. Strong Content (Communicate Well)

“If a business’s website content is vague, long winded, or doesn’t provide the information that potential customers are looking for, that business will not connect with their target audience,” Crisafi says, “and the target audience will perceive that the business does not understand is needs.”

Content, Crisafi says, should be concise, to the point, and delivered in easily digestible amounts. A great starting point is a carefully crafted 200 word business pitch for the website’s home page. In addition to the information about the business and its services, the website needs to be rich in valuable content that is focused on fulfilling the intrinsic needs of the target market.

“The idea,” Crisafi says, “is to establish the business as a credible resource and trusted leader in its industry.”

Established in 2003, dzine it, inc. is a leader in custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (organic SEO), video encoding, and print media solutions. For more information, call 212.989.0813 or visit www.idzineit.net.

Lue Guarrasi
Dzine It
2129890813
email us here

Article source: http://www.einnews.com/pr_news/214989391/dzine-it-a-ny-website-design-firm-says-that-a-website-defines-the-business-it-represents

Macaw Releases Version 1.5 of Its Code-Savvy Web Design Tool, Offers it at …

macaw-co


<!–

–>

Macaw, the DC-based company that offers a platform for code-savvy Web design, released version 1.5 of their highly popular tool and for a limited time (read: two days) you can get it for half its regular selling price.

Back in February, Macaw won “Best Pitch” at our DC Mixer and Startup Showcase. The company has gotten a lot of attention because they’ve created a tool that essentially simplifies design and front-end development into one seamless process: designers can work the way they’ve always worked, while also being provided with simple tools to convert that design into code – something that Adobe has been trying to accomplish for a while. During the company’s initial Kickstarter campaign, they managed to raise over 360 percent of their initial goal (with a total over $275,000).

Macaw’s version 1.5 includes several new features, including display toggling, the ability to add hover,  more responsive properties, improvements to Macaw’s layout engine, among others. For just today and tomorrow, they’re offering this new version for $99 instead of the regular $179.

Get Macaw’s version one dot five here.



<!– Ronald Barba –>

Ronald Barba is a staff writer and the East Coast reporter for Tech Cocktail. Formerly a DC native, he’s now based in New York City. He reports on the Boston, Chicago, D.C., and NYC tech scenes. He’s especially interested in venture capital, MAs, and tech/business trends.

Aside from startups, Ronald is interested in philosophy, cognitive science, politics, social justice, pop culture, and all things geek. He reads Murakami and Barthes, and alternates binge watch sessions of ‘Doctor Who’ and ‘The Mindy Project’.

Got something to say? Then email me (ronald@tech.co).
Follow me on Twitter: @RonaldPBarba.
Subscribe to me on Facebook.
Find me on Google.

Tags:

Article source: http://tech.co/dc-startup-macaw-releases-version-1-5-code-savvy-web-design-tool-offers-half-price-2014-07

Better Conversion Rates Depend on Better Website Design

For any online business, the one single metric that overrides all others in significance is conversion rate. Conversion rates mean business. To convert, you need to get a few things right, including content, SEO, social media, advertising and website design.

Let’s start by understanding the role that website design plays in boosting conversion rates.

Related: Adding Personality and Trust to Your Landing Pages Can Maximize Conversion Rates

The principles of good website design remain the same, whether it is a large website or a landing page. For website design to improve conversions, consider and optimize the following:

Foster usability. Is your site intuitive and user friendly? Those are a key design factors influencing conversion. Usability is measured in terms of the ease with which users can perform tasks on the site and the speed with which they can complete them.

Usability features will differ with the intended utility of a website. Elaborate drop down menus are not required on a landing page but are essential for easy navigation on an ecommerce website.

A visitor’s opinion about a website’s usability is formed in their first few seconds on a page. When designing a website, you can pick up usability ideas from your competitor’s websites, from your own existing websites and by running tests with user groups on one or more design templates.

Have conversion-centric design features. Certain design features have a direct influence on conversion. When you get these right, visitors will be nudged to take the action you desire.

Put large headings on the most important elements and vital pieces of information on the page. Maintain font hierarchy. Readers derive important cues from it about the nature and importance of the content.

Place the important elements above the fold but do not clutter the page. Social proof, navigation buttons, a search bar, sign-up forms, call to action and social media links are website elements that belong above the fold.

Make sure your website loads fast. The best and most insightful content in the world won’t entice visitors to stay on a slow-loading website. To speed up web load times, combine multiple scripts and stylesheets into one. Use CSS instead of images, background colors, buttons, etc. and avoid Flash. Test your website speed and get insights directly from Google here.

Related: Web Design 101: How Typography Affects Conversions

Adhere to web design aesthetics. You communicate through your website. Pleasant communication makes visitors feel welcome to your website and more inclined to extend their stay.

Colors and visuals influence purchase decisions, affect emotions and boost brand recognition. Images, text, arrows, lines, buttons and white spaces can all be used in an aesthetic manner to direct the visitor’s attention to the call to action.

Delight your customers. When dissatisfied customers complain, news travels fast.

Poor design, too many clicks to get things done, inability to easily locate content or to smoothly execute a transaction on an ecommerce site will keep your business from from fulfilling its income-generating potential. The cost of correcting these issues is always higher than getting them right in the first place.

You’ll always be testing and tweaking, but don’t leave money on the table from the start. Understand your customers, know what they’re coming to your site for, make it quick and easy for them to accomplish it and they will love you for it.

Related: How to Diagnose and Repair ‘Conversion Rate’ Problems on Your Website

Article source: http://www.entrepreneur.com/article/235755

Underrated Variables in Web Design You Should Ask Your Designer About

As the client of a website design firm, big or small, you’re well within your rights to always be questioning your design team; asking them why they’re doing a certain thing a particular way, and whether they would consider changing something based on your own research and ideas.

Your design agency may be the trained and experienced experts, but you’re the client, and it’s your satisfaction that should be at the top of your agency’s mind at all time. Just because it’s not your field there’s no reason why you can’t delve into the basics of website design of your own accord, learning about certain variables that can affect the way your company’s design ends up looking to your audience.

With this in mind, we’ve listed below four variables that you should ask your web designer about next time you speak with them — all of which are variables that can vary the look, and quality, of your website depending on who views it.

Screen Sharpness and Colour Depth

Internet Connection (PD)The sharpness of the screen a visitor to your website uses can make a huge difference to how impressive your website looks on their end, and therefore how impressive of an organisation you look as a result.

Our computer, laptop, tablet, and smartphone screens have more pixels today than they ever had (and this is a trend that’s sure to continue), with Apple having even named their impressive screens the Retina Display because of their undeniable quality.

What’s more, the colour depth of many websites has increased in recent years due to modern web browsers no longer being constrained to only display web safe colours, meaning your website will look better than ever on newer screens, but will struggle to live up to their full potential on older displays.

Responsive Design

Responsive design is an increasingly important variable in website design, and with good reason. Although the phrase wasn’t coined until 2010, responsive web design is fast become an industry standard.

Designed to create an optimal viewing experience for as many users as possible, regardless of whether they access your website from a computer, tablet, or smartphone, you should specifically ask your web design agency questions regarding the following points, in order of importance:

Fluid grid design concepts: do they size elements in relative units, such as percentages, rather than absolute units, such as pixels?
CSS style rules: will your website use different CSS style rules depending on the size of the device that accesses it?
Flexible image sizing: does your website display the largest-sized image on the server so to create a highly optimised image, regardless of the device size?

Browser Functionality

Different web browsers behave differently — we all know this — but luckily this isn’t as much of an issue as it once was, as the top two browsers, Google’s Chrome and Mozilla’s Firefox, are consistently updated and improved upon to increase the quality of their users experience of browsing the internet as a whole and, hopefully, stumbling across your website along the way.

It’s up to you to tell your designer which browsers you’re interested in supporting. They will optimise your website for Chrome and Firefox by default, but do you also want to add in support for Microsoft’s Internet Explorer?

Internet Explorer’s usage has fallen from a high of 88% of the browser market in 2003 to just 8.9% in 2014 (at time of writing) but if your statistics tell you that a large number of your customers still use Internet Explorer you should ask your designer to make allowances for it.

Font Rendering

Although there’s no logical reason why this takes place, fonts tend to look different online depending on a number of factors, including which browser and operating system your visitor uses.

In the case of the Windows vs. Mac debate, Apple Mac’s tend to render fonts much more smoothly than Windows computers, which often leave a jagged edge if the font being rendered is displayed below a certain size. To counteract this you may wish to ask your designer to use web fonts, another cloud-based service which stores your font files in the cloud, ensuring everybody who visits your website will view your fonts exactly as you want them to, regardless of whether they have your font of choice installed on their system.

In conclusion, just because you’re hiring a design agency to work on your company website doesn’t mean you can’t ask your designer about certain areas you’re interested in improving, especially when it comes to certain variables that can affect the way your design ends up looking to your audience.

By Olivia Breen

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Tech Savvy, Information Technology Teacher Judy Long Unveils New Website … – Virtual

Oakland, CA, July 22, 2014 –(PR.com)– Judy Long, owner of new IT company Bull On Clicks creates custom designed websites for clients worldwide. Her goal is to transfer raw ideas into compelling websites with clear, detailed information which can be admired by professionals of all industries.

While the tech industry is still a largely male-dominated space, women are starting to close this gap between men and women in technical roles. Judy’s technical expertise is respected and recognized by men and women in the computer and IT field.

Having a website presence is without a doubt integral to generating business today. However, many business owners have a negative attitude toward website design; whether it’s due to bad previous experiences, not knowing a good web designer, sites that do not work well, or believing that website design must be expensive and stressful. Bull On Clicks aims to eliminate these negative perceptions of website services.

“I am proud of my achievements; Teacher’s Credentials from University of California, Berkeley (UC Berkeley) to teach Technology and 15+ years of experience with just about every major computer software program. I introduce imaginative branding that will leave a lasting impression. Effective brand recognition is a major edge in increasingly competitive markets, applying my advanced skills in web design and additional concepts is essential for business growth; which can deliver lucrative rewards,” said Judy Long.

As sole proprietor, she is the principal person responsible for the website designs offered by Bull On Clicks. Long manages web developments to ensure quality and economical fees are constantly maintained, and is confident clients will be pleased.

Incentives for businesses to employ www.bullonclicks.com:
- Professional websites – Small to Large
- Affordable rates starting at $1,099
- Since mobile websites are a great extension of your brand – websites are also viewable and functional on smart phones and tablets
- Ongoing support after website is launched
- Guarantee the work will be done on time and on budget
- Links social media to websites, Blogs
- Easy to work with and offer many services
- Clients can easily edit update their websites, no web developer is needed (thereby saving the client money).
- Bull On Clicks is committed to integrity.

Adding deep expertise
To make certain that every aspect of her service is meeting (if not exceeding) expectations, Judy evaluates the accuracy of each function, and subsequently makes sure websites are working properly. When building a website, she always works with cutting edge software programs; to connect this vast information for an all-inclusive site is an arduous course of action for customization. Computer coding is a complicated and time-consuming process, but will have the desired outcome, when done properly.

It matters, check and validate
Free service, an algorithm which calculates site scores; the algorithm uses a proprietary blend of over 50 different variables, including structure, search engine data, site performance, etc. – Bull On Clicks guarantees their work will get top-level scores.

Judy Long resides in California close to Silicon Valley; which is a key location she benefits from by taking advantage of the web design classes offered, this therefore keeps her up to date with technology’s frequent changes in web development.

Taking massive, detailed information and converting it to one format so that it’s organized, simple, user-friendly, and engaging is a great task. However complete websites that are original, informative, and customized are more likely to be accessed and trusted by users, thereby generating greater repeat business.

Bull On Clicks’ skills prove they are a valued resource and can be an integral part of your success.

Bull On Clicks is currently offering a July Special: a 4 page Basic Website for $899 (regular price $1,099).

This offer expires July 31, 2014.

For more information on Bull On Clicks please go to: www.bullonclicks.com

Press Contact:
Judy Long
415-758-1093
jlong@bullonclicks.com

Contact Information:
Bull On Clicks
Judy Long
415-758-1093
Contact via Email

http://www.bullonclicks.com

Click here to read the full story: http://www.pr.com/press-release/570984

Press Release Distributed by PR.com

Article source: http://www.virtual-strategy.com/2014/07/22/tech-savvy-information-technology-teacher-judy-long-unveils-new-website-design-company-bu

Tech Savvy, Information Technology Teacher Judy Long Unveils New Website …

Tech Savvy, Information Technology Teacher Judy Long Unveils New Website Design Company, Bull On Clicks to Help Businesses Achieve Greater Success Oakland, CA, July 22, 2014 –(PR.com)– Judy Long, owner of new IT company Bull On Clicks creates custom designed websites for clients worldwide. Her goal is to transfer raw ideas into compelling websites with clear, detailed information which can be admired by professionals of all industries.

While the tech industry is still a largely male-dominated space, women are starting to close this gap between men and women in technical roles. Judy’s technical expertise is respected and recognized by men and women in the computer and IT field.

Having a website presence is without a doubt integral to generating business today. However, many business owners have a negative attitude toward website design; whether it’s due to bad previous experiences, not knowing a good web designer, sites that do not work well, or believing that website design must be expensive and stressful. Bull On Clicks aims to eliminate these negative perceptions of website services.

“I am proud of my achievements; Teacher’s Credentials from University of California, Berkeley (UC Berkeley) to teach Technology and 15+ years of experience with just about every major computer software program. I introduce imaginative branding that will leave a lasting impression. Effective brand recognition is a major edge in increasingly competitive markets, applying my advanced skills in web design and additional concepts is essential for business growth; which can deliver lucrative rewards,” said Judy Long.

As sole proprietor, she is the principal person responsible for the website designs offered by Bull On Clicks. Long manages web developments to ensure quality and economical fees are constantly maintained, and is confident clients will be pleased.

Incentives for businesses to employ www.bullonclicks.com:
- Professional websites – Small to Large
- Affordable rates starting at $1,099
- Since mobile websites are a great extension of your brand – websites are also viewable and functional on smart phones and tablets
- Ongoing support after website is launched
- Guarantee the work will be done on time and on budget
- Links social media to websites, Blogs
- Easy to work with and offer many services
- Clients can easily edit update their websites, no web developer is needed (thereby saving the client money).
- Bull On Clicks is committed to integrity.

Adding deep expertise
To make certain that every aspect of her service is meeting (if not exceeding) expectations, Judy evaluates the accuracy of each function, and subsequently makes sure websites are working properly. When building a website, she always works with cutting edge software programs; to connect this vast information for an all-inclusive site is an arduous course of action for customization. Computer coding is a complicated and time-consuming process, but will have the desired outcome, when done properly.

It matters, check and validate
Free service, an algorithm which calculates site scores; the algorithm uses a proprietary blend of over 50 different variables, including structure, search engine data, site performance, etc. – Bull On Clicks guarantees their work will get top-level scores.

Judy Long resides in California close to Silicon Valley; which is a key location she benefits from by taking advantage of the web design classes offered, this therefore keeps her up to date with technology’s frequent changes in web development.

Taking massive, detailed information and converting it to one format so that it’s organized, simple, user-friendly, and engaging is a great task. However complete websites that are original, informative, and customized are more likely to be accessed and trusted by users, thereby generating greater repeat business.

Bull On Clicks’ skills prove they are a valued resource and can be an integral part of your success.

Bull On Clicks is currently offering a July Special: a 4 page Basic Website for $899 (regular price $1,099).

This offer expires July 31, 2014.

For more information on Bull On Clicks please go to: www.bullonclicks.com

Press Contact:
Judy Long
415-758-1093
jlong@bullonclicks.com

Article source: http://www.pr.com/press-release/570984

What to kept in mind when working with a web development


What to kept in mind when working with a web development

Details

WhaTech Channel: Web Design Blog

Published: Tuesday, 22 July 2014 15:18

Submitted by Jigar Shah

News from:
Apex Global Solutions – Web Development Company Los Angeles, California

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The most successful companies run through websites for sales. As a result the web world which mushrooms the online business depends all on website design which plays a significant role in the development of these websites.

Nowadays the business is unexpected without websites. The most successful companies run through websites for sales. As a result the web world which mushrooms the online business depends all on website design which plays a significant role in the development of these websites. From the E-commerce website to any business site the web design has a role to navigate the pages smoothly. The concept that the site would be attractive and colorful would help to arrest the potential visitors to get full business.

The web development is a time consuming process. It should be remembered by everybody that the tasks if done in hurry might not be full-proved. So any professional web development company would allow considering all features before delivery to the client. Bounce rate increases if the flow stops. For any E-commerce websites certain software like shopping cart or the payment gateway is indispensible. Any professional web developer or any web development company would make the site customized according to the client.
Any web development company has the proficiency in digital marketing. Without online marketing the companies could not stand in this competitive market. Any professional web development company would assist the client in the strategies of SEO, market research and in the advertising campaign in the whole scenario. A professional company or an expert in the field keeps files of different fonts and styles with different features. The professional mixes and matches them as per the requirement of the client in the website.

The main features of the web development are:

  • The client must be confident of its visibility. Such visibility would only improve the traffic along with its usage.
  • The modifications in different designs and optimization in the web development stages are to be checked thoroughly by the clients.
  • It is an essential study to check the traffic of the website.
  • The track on the visitors would allow finding out the strength and weakness of the website.
  • There should be a record to check how long a person remains in the website. Always the web development professional or company should keep options open for improvement.
  • The appeal of a site lies in scanned pages. Reading the whole content is boring to users if not the essential points are highlighted with various colors.
  • A tag line in the website serves the purpose of business helping the audience to understand the business instantly and effectively.
  • The proper navigation of the E-commerce websites with all product details including their names, price and specifications, the effective design of the layout of the website, would all cumulatively help to satisfy the customers.
  • The basic knowledge about the well-structured typography is essential for this web development and web design for a company or a working professional.
  • Research says that about 65% of the customers discard shopping carts due to some complications for the check-outs.

So any web development company or the web development professional has to keep in mind while developing the websites for their clients.

Apex Global Solutions Los Angeles based Web Development Company who provides all Web solutions like Website Redesign Services, eCommerce Web Development, Graphic Design Solutions with Web maintenance.

For more information:

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Category: Web Design Development

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Article source: http://www.whatech.com/web-design/blog/24715-what-should-be-kept-in-mind-for-web-development

Woman Owned Pittsburgh Area Web Design Firm Celebrates 15 years in Business

CME Web Sites {Code Media Essentials} was founded in 1999 by Jane Yeager Noel.

Pittsburgh, PA (PRWEB) July 21, 2014

What do the Papua New Guinea Institute of Biological Research and Popular Pittsburgh have in common? Both have websites designed, hosted, and maintained by CME Websites {Code Media Essentials}, a web design firm located in Grapeville, PA and celebrating its 15th anniversary this month.

Founded in 1999 by Jane Yeager Noel, CME Websites has grown from a single person operation to a boutique web design firm with five employees, managing over 600 domain names, and with more than 200 custom designs to its credit.

Originally naming her company “Computers Made Easy”, Jane’s plan was to provide computer support and software training for homes and businesses. At first her only online goal was to make a website for her new company. Soon a business friend asked for a web page, then a second web request came in, and then another. As the demand for Jane’s services grew, more and more of CME’s resources were devoted to website technology, including the purchase of a small hosting company (Giraffe Digital Solutions, Inc.), which enabled CME to provide its own hosting, email services, web statistics, and domain name registration.

Computer training was phased out over time, and this year, to reflect its sole focus on web design, the company has been renamed CME Websites {Code Media Essentials}.

Over two million visitors, viewing five million pages of information have clicked on sites made by CME in the first half of 2014 alone. Visitors to the websites of Churchill Borough, Edgewood Borough, Edgewood Police, Hempfield Township, Homestead Borough, and Richland Township have all been to CME designed sites, just to name a few.

“Our company is community oriented,” explained Jane Yeager Noel. “While we’ve developed hundreds of websites for business and industry, dentists and chiropractors, attorneys and videographers, etc., we’ve found a special niche helping communities and organizations grow their online presence.” From the Human Services Administration Organization in Allegheny County to the Economic Growth Connection of Westmoreland and Ray of Hope Suicide Prevention, CME works to help community related websites thrive online.

“The biggest thrill of web development is being able to contribute in so many areas, working for so many different businesses and organizations, and to take on projects that would make any web designer envious,” said Jane.

Examples of fun and unusual projects include developing the websites for Carnegie Museum’s Powdermill Avian Research Center, which includes a database of daily bird banding totals; Trans Allegheny Trails, featuring interactive maps of the Trans Allegheny rail-to-trails system; and, of course, the Papua New Guinea Institute of Biological Research, which came to us through Dr. Andrew L. Mack, Executive Director of the IndoPacific Conservation Alliance and author of the recently released “Searching for Pekpek, Cassowaries and Conservation in the New Guinea Rainforest.”

Web development came naturally to Jane, as she honed her skills with graphic design as an employee of Paragon Software and later as an Art Director and Project Manager for DreamForge Intertainment. She has credits on twenty different computer game titles, and in 2014 author David Craddock interviewed Jane for a book he is writing about early computer game development.

In 2008, CME founder Jane Yeager Noel was named Business Woman of the Year by the Greensburg Chapter of the Business Professional Women’s Association (BPW). Jane has twice served as President of the Westmoreland Business Referral Association, most recently in 2013. WBRA is a 32-year-old business networking group that meets bi-weekly in Irwin, PA.

Along with her husband and co-owner, Scot Noel, Jane contributes regular articles on web design and search engine optimization to the national entrepreneurial resource website Exit Promise.

What does Jane see for the future of her web development firm now that it is turning 15?

“Unlike most companies, our goal is to stay small and grow slowly,” said Jane. “We have an exceptionally talented staff that includes, design, coding, marketing writing, web maintenance, and search optimization skill sets. We are able to deliver high quality, affordability, and obsessive customer service. From our previous careers in computer gaming, both my husband and I have the experience of seeing fast growth dilute talent and cause organizational chaos. Even after CME passes from our hands to the next generation, we want it to be known as an exceptional web development house, one that takes a true interest in the success of its clients and the welfare of the communities it serves.”

Websites mentioned in this article can all be found in CME’s online portfolio at http://cmewebsites.smugmug.com/.

For the original version on PRWeb visit: http://www.prweb.com/releases/2014/07/prweb12031305.htm

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Article source: http://www.motoemag.com/2014/07/21/woman-owned-pittsburgh-area-web-design-firm-celebrates-15-years-in-business/

Inbound Marketing Company Pop Results Launches Responsive Web Design – Virtual

Pop Results Inbound Marketing Agency announces the release of a new responsive website design for PopResults.com.

Carefree, AZ, July 21, 2014 –(PR.com)– Pop Results, an Arizona inbound marketing agency that offers a broad range of innovative digital marketing services catering to small and medium sized businesses unveiled an updated responsive web design for the company website PopResults.com. As Jeffrey S Freedman, VP of Client Solutions explains, “The catalyst for the new design was the desire to make our resourceful content more consumption friendly. The sustained hyper-growth of the mobile device market necessitated that we matriculate our content into a responsive design that would naturally accommodate the varying screen sizes that our end users utilize to consume our information.”

In addition to the responsive design structure, the new Pop Results company website offers user friendly navigation for the digital marketing services section including transparent pricing packages for inbound marketing, content marketing, on page seo, paid search, and social media marketing. The blog is littered with top of the funnel and granular information on the various digital marketing services that are listed on the site and in the various blog categories. Last, but certainly not least, getting in touch with Pop Results is easier than ever with a variety of forms sprinkled throughout the site. The new website truly reflects both a mobile responsive design and Pop Results interest in being responsive to its new and existing clientele.

About Pop Results
Founded in 2003, Pop Results is an inbound marketing agency with over a decade of experience assisting small and medium size businesses as well as globally recognizable brands with complex internet marketing campaigns. Pop Results specializes in inbound marketing services including but not limited to content marketing, on page seo, off page seo, local search, paid search, paid search, social media marketing, mobile marketing, video marketing, lead generation, reputation management, and digital pr solutions. For more information, visit www.popresults.com or call (480)442-4860.

Contact Information:
Pop Results
Andrew Bart
480.442.4860
Contact via Email
www.popresults.com

Click here to read the full story: http://www.pr.com/press-release/570741

Press Release Distributed by PR.com

Article source: http://www.virtual-strategy.com/2014/07/21/inbound-marketing-company-pop-results-launches-responsive-web-design

Inbound Marketing Company Pop Results Launches Responsive Web Design

Carefree, AZ, July 21, 2014 –(PR.com)– Pop Results, an Arizona inbound marketing agency that offers a broad range of innovative digital marketing services catering to small and medium sized businesses unveiled an updated responsive web design for the company website PopResults.com. As Jeffrey S Freedman, VP of Client Solutions explains, “The catalyst for the new design was the desire to make our resourceful content more consumption friendly. The sustained hyper-growth of the mobile device market necessitated that we matriculate our content into a responsive design that would naturally accommodate the varying screen sizes that our end users utilize to consume our information.”

In addition to the responsive design structure, the new Pop Results company website offers user friendly navigation for the digital marketing services section including transparent pricing packages for inbound marketing, content marketing, on page seo, paid search, and social media marketing. The blog is littered with top of the funnel and granular information on the various digital marketing services that are listed on the site and in the various blog categories. Last, but certainly not least, getting in touch with Pop Results is easier than ever with a variety of forms sprinkled throughout the site. The new website truly reflects both a mobile responsive design and Pop Results interest in being responsive to its new and existing clientele.

About Pop Results
Founded in 2003, Pop Results is an inbound marketing agency with over a decade of experience assisting small and medium size businesses as well as globally recognizable brands with complex internet marketing campaigns. Pop Results specializes in inbound marketing services including but not limited to content marketing, on page seo, off page seo, local search, paid search, paid search, social media marketing, mobile marketing, video marketing, lead generation, reputation management, and digital pr solutions. For more information, visit www.popresults.com or call (480)442-4860.

Article source: http://www.pr.com/press-release/570741

Top Web Design Companies Recommendations in the United Kingdom … – Virtual

bestwebdesignagencies.co.uk announces July 2014 ratings of ten best professional web design services in the UK.

(PRWEB) July 21, 2014

bestwebdesignagencies.co.uk, an independent research firm, has named the rankings of the 10 top custom website design firms in the UK for the month of July 2014. The rankings are published on a monthly basis to determine the top firms based on their strengths and competitive advantages. Businesses looking for an effective web design agency access the rankings online to find those which have been announced by an independent research firm.

These firms are tested in order to decide which produce the best overall website design solution in the United Kingdom. This is accomplished through the use of a set of examination criteria consisting of five areas of evaluation used to benchmark and compare firms based on the most important aspects of these solutions. The five areas of examination used during this process include stock quality, ease of access, project analysis, design quality, and design analysis.

The 10 top professional website design agencies in the UK for July 2014 are:

1- Datadial

2- Cresconnect

3- Netmark.com

4- SEO.IN

5- Cartoozo

6- VJG Interactive

7- 9xb Ltd

8- Ph.Creative

9- Bond Media

10- Nvisage Virtual Techonics Ltd

ABOUT bestwebdesignagencies.co.uk

bestwebdesignagencies.co.uk is a well-known independent authority on web services in the United Kingdom. The primary purpose of bestwebdesignagencies.co.uk is to identify and name those individuals or companies producing the top web development solutions all over the world. A specialized team of researchers examine thousands of applicants each month who are seeking to be ranked as a top web development product or service by the independent authority.

The 10 best custom web design firms for July 2014 can be found at: http://bestwebdesignagencies.news-prs.com/gb/web-design-rankings.

Professional website design agencies interested in being evaluated can visit: http://bestwebdesignagencies.news-prs.com/gb/apply-for-rankings.

For the original version on PRWeb visit: http://www.prweb.com/releases/2014/07/prweb12031722.htm

Article source: http://www.virtual-strategy.com/2014/07/21/top-web-design-companies-recommendations-united-kingdom-revealed-bestwebdesignagenciescou

Top Web Design Companies Recommendations in the United Kingdom …

bestwebdesignagencies.co.uk announces July 2014 ratings of ten best professional web design services in the UK.

(PRWEB) July 21, 2014

bestwebdesignagencies.co.uk, an independent research firm, has named the rankings of the 10 top custom website design firms in the UK for the month of July 2014. The rankings are published on a monthly basis to determine the top firms based on their strengths and competitive advantages. Businesses looking for an effective web design agency access the rankings online to find those which have been announced by an independent research firm.

These firms are tested in order to decide which produce the best overall website design solution in the United Kingdom. This is accomplished through the use of a set of examination criteria consisting of five areas of evaluation used to benchmark and compare firms based on the most important aspects of these solutions. The five areas of examination used during this process include stock quality, ease of access, project analysis, design quality, and design analysis.

The 10 top professional website design agencies in the UK for July 2014 are:

1- Datadial

2- Cresconnect

3- Netmark.com

4- SEO.IN

5- Cartoozo

6- VJG Interactive

7- 9xb Ltd

8- Ph.Creative

9- Bond Media

10- Nvisage Virtual Techonics Ltd

ABOUT bestwebdesignagencies.co.uk

bestwebdesignagencies.co.uk is a well-known independent authority on web services in the United Kingdom. The primary purpose of bestwebdesignagencies.co.uk is to identify and name those individuals or companies producing the top web development solutions all over the world. A specialized team of researchers examine thousands of applicants each month who are seeking to be ranked as a top web development product or service by the independent authority.

The 10 best custom web design firms for July 2014 can be found at: http://bestwebdesignagencies.news-prs.com/gb/web-design-rankings.

Professional website design agencies interested in being evaluated can visit: http://bestwebdesignagencies.news-prs.com/gb/apply-for-rankings.

For the original version on PRWeb visit: http://www.prweb.com/releases/2014/07/prweb12031722.htm

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Article source: http://www.motoemag.com/2014/07/21/top-web-design-companies-recommendations-in-the-united-kingdom-revealed-by-bestwebdesignagencies-co-uk-for-july-2014/