A Chico Web Design Company Now Offers SEO Packages to Help Boost Sales … – Virtual

DK Web Design, a web design company in Chico, CA, is now offering SEO packages designed to help boost sales and traffic to business websites.

Chico, CA (PRWEB) September 22, 2014

DK Web Design (http://www.dkwebdesign.com), a Chico web design company who has helped numerous businesses improve their websites, is now offering SEO Packages designed to help boost sales and traffic to business websites.

Relevant traffic is essential for the survival of a business website but is not the only factor in increasing conversions.

A business website should be aesthetically pleasing, provide easy to find information, and give users a desired action to complete (call, sign up, etc). If a website is unappealing, doesn’t work, or isn’t mobile friendly, users will leave that site immediately. With only 8-10 seconds to capture a visitor, it is essential that the website gives them a good reason to stay.

The employees at DK Web Design have a strong background in design psychology allowing them to produce websites that will increase user engagement leading to an increase in conversions. This coupled with search engine optimization and marketing creates a perfect environment for business growth as has been successful for many Chico businesses to date.

“We pride ourselves in being real people that offer a transparent long term relationship to potential clients,” says owner Danielle Vogel. “We are committed to the success of the websites we create and provide consistent results on a regular basis. When working with us, you will receive personable service from people that you can sit down with face to face and discuss your business goals.”

DK Web Design (http://www.dkwebdesign.com) opened in June of 2012 and provides end to end solutions for responsive web design and development, search engine optimization and marketing, logo design, graphic design, and more. At DK Web Design you will receive free consultations and advice as well as the advantage of having a local web design company that truly cares about your success.

For more information visit: http://www.dkwebdesign.com or call 530-213-3522

For the original version on PRWeb visit: http://www.prweb.com/releases/2014/09/prweb12172798.htm

Article source: http://www.virtual-strategy.com/2014/09/22/chico-web-design-company-now-offers-seo-packages-help-boost-sales-and-traffic

Shynee Web Design forms an alliance with Mass – Bedford

Shynee forms an alliance with Mass an integrated marketing agency. Offering services in Bedford Milton Keynes and the rest of the UK

Online PR News – 20-September-2014 – Shynee Web Design forms an alliance with Mass an integrated marketing agency Bedford

Since humans are social beings partnerships between individuals and businesses have always been and remain commonplace so what makes this new partnership stand out from the crowd and how will it help you and your business?

As you all know Shynee web design has been providing its clients with digital services web design hosting online marketing SEO and social media for over 10 years and proud of it but what about the bigger picture? The why how does it fit with you commercial needs? What is your brand? How we build brand focus and your target market? That is where Mass excel.

Mass are an independent creative communications agency. Driven by a passion for creativity but with a strategy and focus on commercial objectives that deliver results

The team has years of experience between them working with a dynamic range of industries. The team offer
Insight analysis strategy planning

Strong strategic planning through deep market insight generation
Creative development

Building on insights to deliver innovative relevant and multichannel creativity
Execution digital traditional

Executing the core creative to exacting standards through content that lives across a range of media
Design art-working photographic art direction reprographics and retouching

Working together on your next project Mass and Shynee will deliver ongoing passion and commitment to your business to build beautiful communications on-line and off that deliver. And would you believe it provide a return on your investment*.

To find out more please visit https://www.shynee.com/mass or call 01234 834719

* based on fee income and increase in sales of client budgets 09/1308/14

Article source: http://www.menafn.com/1093958315/Shynee-Web-Design-forms-an-alliance-with-Mass---Bedford

New Website Design Pricing Plans

Salt Lake City, UT, September 19, 2014 –(PR.com)– NFINITY Web Solutions, has just introduced an innovative new way to price out websites. Normally a new client would research web design companies and have to call them for direct quotes. The owner of NFINITY Web Solutions says, “These companies can charge whatever they want and most people, who don’t know any better, would pay it. These fees could be $5,000 to upwards of $20,000+ for a website. What small business owner has $20,000 lying around waiting for a website company to come snatch it up, not very many. In fact with the rate of small businesses failing, small business owners are very conscious of their money spending.”

Now there is a way small businesses can develop a professionally designed website that they need. Well now they don’t have to call for quotes. NFINITY Web Solutions has rolled out a pricing plan for professional websites that will trump all other website design companies. It seems NFINITY Web is all about no contract, no start-up fees, and highly professional website design. It looks like all you have to do is pick your plan, with help from NFINITY Web Solutions.

There are three website plans for NFINITY Web Solutions. The first is $99/mo. This is the package for the beginner who doesn’t need much but they don’t want and off the shelf website either. All of the packages include hosting as well as a mobile friendly website. The second plan is $299/mo. This plan seems to offer more email accounts and more custom pages as well. Plus social media tools on top of that. The third website plan is $499/mo. This is the corporate and e-commerce plan.

This new pricing structure will definitely cause a stir with the way websites are designed and developed. By NFINITY Web Solutions changing to this new pricing model, small businesses can have hope that a great looking website is not out of their reach. NFINITY Web Solutions wants to give all small businesses a chance to have a great website to put their business on the map.

For more information, please visit NFINITY Web Solutions website at nfinityweb.com or call 801-803-6488.

Article source: http://www.pr.com/press-release/582353

Website Development Expert Says That Responsive Website Design is on the …

Dzine It Website Communications Firm

Dzine It Better Solutions for Business

Website Commincation Solutions

Dzine It Superchrage Your Website

Better Solutions Create Better Business

Dzine it, Inc., business website owners are finally getting the message that a responsive website design is necessary for success.

NEW YORK, NEW YORK, UNITED STATES, September 19, 2014 /EINPresswire.com/ — “Website development experts are seeing a measured increase in the number of companies redesigning their sites to provide customers with optimal viewing, regardless of whether they are accessing the site from a desktop, laptop, tablet, or smartphone,” says Peter Crisafi, President of dzine it, Inc. (www.idzineit.net), a leading website development and Internet marketing firm, based in New York and serving clients throughout the world. “We have been saying, for a long time, that a responsive website design is necessary to keep up with the ever-developing advancements in technology and stay ahead of competitors.”

According to Crisafi, a responsive website allows a business to have a single website that works on all display sizes, rather than having to create multiple sites, which is why business owners are jumping on the bandwagon.

“A responsive web design uses CSS queries to figure out what device the website is being viewed on,” Crisafi explains. “This information allows the website to adjust itself accordingly, ensuring that it is optimized for viewing on a specific screen size. Using responsive web design, web developers create single websites to serve all kinds of devices, from desktop computers to laptops, digital tablets, and smartphones.”

Crisafi says that website development firms are also now seeing an increase in business website owners who want websites that are “retina ready.”

“Now that iPhones, iPads and other devices feature retina displays, there has been a trend in responsive web designs featuring retina support,” Crisafi explains. “By incorporating retina support into responsive web designs, users can benefit from crystal clear images and text.”

He says that business owners should consider retina-ready websites because it is likely that most future devices will have retina displays.

Another important consideration in responsive website design, according to Crisafi, is the site’s navigation.

“There are essentially two choices in navigation,” says Crisafim, “because traditional drop-down menus do not work all that well on smartphones and other small devices.”
Block drop-down menus are one choice, Crisafi says, and they work by pushing down the rest of the content on a page when they are being displayed, preventing the links from having to appear on top of the content. Another widely accepted responsive navigation, according to Crisafi, is the hidden sliding menu, which was popularized by Apple. To open the menu, Crisafi explains that users click or tap on a toggle switch located at the top of the page and the menu slides out from the side.

“The benefits of using a responsive web design are overwhelming,” says Crisafi. “Businesses that have opted for a responsive design have seen an increase in traffic and rate of return.”

Crisafi says that this is why it is essential for businesses to choose a responsive design.

Established in 2003, dzine it, inc. is a leader in custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (organic SEO), video encoding, and print media solutions. For more information, call 212.989.0813 or visit www.idzineit.net.

Lue Guarrasi
Dzine It
2129890813
email us here

Article source: http://www.einnews.com/pr_news/224751715/website-development-expert-says-that-responsive-website-design-is-on-the-rise-among-small-business-website-owners

Tecumseh Web Design Firm Takes Home Multiple WebAwards

Web Marketing Association Awards Artonic for Outstanding Website Design


Tecumseh, MI (PRWEB) September 18, 2014

The Web Marketing Association announced the 2014 winners of the WebAwards, a prestigious award that recognizes the most outstanding website design on the Internet. Artonic, a digital marketing and web design agency based in Tecumseh, Michigan, received three WebAwards in various categories.

Artonic received an Outstanding Website award in the Professional Services category for its work on the Doctor Flue, inc. website, a regional chimney sweep. Judges praised the website’s unique content, social media integration, mobile responsiveness, and overall design.

An additional Outstanding Website award in the Medical category was presented to Artonic for the Kenneth J. Wolnik, DDS website. The website got particularly good feedback for its interesting navigation and excellent copywriting.

Lastly, Artonic was recognized for its design and development of the ididit inc. website with a Manufacturing Standard of Excellence award. The ididit website received high marks for interactivity, design, content, copywriting, and ease of use.

The WebAwards were established in 1997 by the Web Marketing Association as a way to set industry benchmarks for the most effective and overall best websites online.

“I’m very proud of our team here at Artonic,” Matt Harper, Owner and CVO of Artonic, said. “We always strive to put out the best work in the industry and to be recognized by the Web Marketing Association is such a great honor.”

Established 2005, Artonic has grown to be one of Michigan’s leading web design and digital marketing agencies. A digital problem solver, Artonic creates custom, award-winning websites, provides unparalleled SEO services, and more. Visit Artonic’s website to learn more.

For the original version on PRWeb visit: http://www.prweb.com/releases/2014/09/prweb12173755.htm

Article source: http://www.ourmidland.com/prweb/tecumseh-web-design-firm-takes-home-multiple-webawards/article_2d9f5ffd-e187-5c4d-9c0d-296659b3acc0.html

Newark web design studio Teakettica puts women first

Jane Clark was tired of bouncing from one freelance project to the next and working grunt jobs in the design industry. So, in 2009, with a photography degree in hand and some self-taught web design basics, she did something about it

She started Teakettica, a branding and web design studio.  The name came from an old screen-name Clark created as a child — a mix of her love of tea combined with “kettica,” which she thought made her sound more creative.

Clark, now 31, worked out of her home in Elkton, Md., starting off with clients she had previously freelanced for or met through family and friends.

Soon after starting the company, she moved back to her home state and set up shop in Newark. She joined the New Castle County Chamber of Commerce and got involved locally.

“This was the point in time when the business first started picking up and I thought, ‘Oh my God, I’m actually doing this,’” she said.

Clark, along with recent full-time hire Meredith Keating, a graphic artist, provide a range of services — from web design and social media campaigns, to branding through logos, business cards and basic websites.

Clark and Keating often work with other designers and local, larger agencies in the region. Clark said she enjoys working with other women, especially.

“I never really realized being a girl could set me back at all. There was nothing really stopping me,” Clark said. “I was a total tomboy growing up and it wasn’t until I got older, there were small barriers here and there. I’ve definitely been declined work because a CEO preferred to work with a male.”

Teakettica has done social media campaigns for nonprofits and other design work locally, including for clients like Carvertise (which we recently profiled), Paws for People, Bayshore Allied, Delaware Surgery Center and Dragonfly Art Studios.

Clark said she’s glad to network with other creatives in Newark and Wilmington, but said sometimes there is a good bit of competition when bidding on a gig. That doesn’t stop her from doing what she does best, though, she said.

“I try to do the best work I can and try to carve out that niche,” Clark said. “We don’t just give you a website and say goodbye — it’s a journey. We try to be the full package in an affordable way.”

-30-

Article source: http://technical.ly/delaware/2014/09/18/newark-web-design-studio-teakettica-puts-women-first/

TMP Worldwide Receives 12 Wins at Web Marketing Association’s WebAward …


TMP Worldwide Receives 12 Wins at Web Marketing Association's WebAward 2014 Competition

NEW YORK, NY – TMP Worldwide Advertising Communications, LLC, a global, tech-enabled talent acquisition company, today shared details of its strong performance in the Web Marketing Association’s WebAward 2014 competition. The company was honored with 12 wins, highlighting the strength and effectiveness of its innovative employer branding solutions and expertise.

Founded in 1997 to set a high standard for internet marketing and the development of the best websites, the WebAwards acknowledge the people and organizations responsible for developing the most effective and best websites on the internet today. Now in its 18th year, the WebAward program is the longest-running annual website award competition, naming the best websites in 96 industries and setting the standard of excellence for all website development.

TMP received 12 individual WebAwards, including “Best Employment Website” for its work on the career website of a major multinational telecommunications corporation. This marks the third year that TMP has received this top honor, which recognizes excellence in employment websites in terms of design, ease of use, copywriting, interactivity, use of technology, innovation and content. The company also received seven “Outstanding Website” awards for its work on the websites of several leading companies, including a large multinational retail organization, a global cable and satellite television channel and a major bank holding company.

In addition, TMP received three “Employment Standard of Excellence” awards for its work with the global cable and satellite channel as well as a major petroleum and natural gas company and a global law firm. Rounding out the company’s wins, TMP also received an “Entertainment Standard of Excellence” award for a multinational confectionery, food and beverage conglomerate. Several of the winning sites leverage TalentBrew, TMP’s software platform that helps employers push jobs and content directly to candidates, while fostering a consistent and effective brand message.

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Article source: http://www.broadwayworld.com/bwwgeeks/article/TMP-Worldwide-Receives-12-Wins-at-Web-Marketing-Associations-WebAward-2014-Competition-20140918

Tecumseh Web Design Firm Takes Home Multiple WebAwards

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Artonic Web Design and Digital Marketing

“I’m very proud of our team here at Artonic” said Matt Harper, Owner and CVO of Artonic.

Tecumseh, MI (PRWEB) September 18, 2014

The Web Marketing Association announced the 2014 winners of the WebAwards, a prestigious award that recognizes the most outstanding website design on the Internet. Artonic, a digital marketing and web design agency based in Tecumseh, Michigan, received three WebAwards in various categories.

Artonic received an Outstanding Website award in the Professional Services category for its work on the Doctor Flue, inc. website, a regional chimney sweep. Judges praised the website’s unique content, social media integration, mobile responsiveness, and overall design.

An additional Outstanding Website award in the Medical category was presented to Artonic for the Kenneth J. Wolnik, DDS website. The website got particularly good feedback for its interesting navigation and excellent copywriting.

Lastly, Artonic was recognized for its design and development of the ididit inc. website with a Manufacturing Standard of Excellence award. The ididit website received high marks for interactivity, design, content, copywriting, and ease of use.

The WebAwards were established in 1997 by the Web Marketing Association as a way to set industry benchmarks for the most effective and overall best websites online.

“I’m very proud of our team here at Artonic,” Matt Harper, Owner and CVO of Artonic, said. “We always strive to put out the best work in the industry and to be recognized by the Web Marketing Association is such a great honor.”

Established 2005, Artonic has grown to be one of Michigan’s leading web design and digital marketing agencies. A digital problem solver, Artonic creates custom, award-winning websites, provides unparalleled SEO services, and more. Visit Artonic’s website to learn more.

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Article source: http://www.prweb.com/releases/2014/09/prweb12173755.htm

Pyxl Sets National Web Design and Development Standards

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September 17, 2014 —

Pyxl Sets National Web Design and Development Standards

KNOXVILLE, Tenn. (PRWEB) September 17, 2014

Pyxl, a leading digital marketing firm named to the 2014 Inc. 5000 list, announced today that it has won five WebAwards for websites across five different industries. The WebAwards are produced by the Web Marketing Association which is composed of Internet marketing, online advertising, PR, design and development professionals who help set the industry standard. After 17 years, the WebAward program is the longest running annual website award competition dedicated to naming the best websites in 96 industries while setting the standard of excellence for all website development.

Winning five WebAwards for our five submissions is just a nod to our talented team, said Josh Phillips, president of Pyxl. Every member of this team excels in their specified area of expertise, from digital marketing to web development and design, and the group collectively keeps up with the cutting-edge, industry trends. It is this dedication and passion that will continue to push us toward success.

The WebAwards focus on the entirety of a website, with particular emphasis on the creativity and functionality of the overall interactive experience. Judges score the websites on a scale from 1-10 based on these seven criteria: design, innovation, content, technology, interactivity, copywriting and ease of use. Four sites Pyxl created won Standard of Excellence awards, which are given to websites who are setting the standard for the industry. Additionally, one site Pyxl created won the Outstanding Website award that recognizes work above and beyond the standard of excellence.

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The Pyxl website wins include:

  •     Pyxl website – Professional Services Standard of Excellence award
  •     Carpathia website Outstanding Website award
  •     My College Path website (Maryville College microsite) Education Standard of Excellence award
  •     Rainbow Child Care Center website School Standard of Excellence award
  •     TEAM website Faith-based Standard of Excellence award

Following a 299 percent growth rate throughout the past three years, Pyxl landed on the Inc. 5000 list of Americas fastest growing private companies in both 2013 and 2014. With a strong client focus and an integrated, results-driven strategy, Pyxl serves national clients in the healthcare, technology, retail and education industries, including Pilot Flying J, Carpathia, Maryville College, UC Berkeley Haas School of Business, ABT Molecular Imaging and many others.

For more information about Pyxls proven digital and inbound marketing expertise with a wide range of clients in a variety of industries, visit http://www.thinkpyxl.com/projects.

About Pyxl, Inc.
Founded in 2000, Pyxl designs and develops custom websites, web applications and mobile apps that balance technology and design with an effective user experience. With offices in Boulder, Colo., Knoxville, Tenn., and Scottsdale, Ariz. Pyxl utilizes its digital marketing experience to help clients meet their digital goals, whether that means developing and implementing a customized inbound marketing strategy, driving traffic through an integrated digital marketing and public relations campaign, encouraging online engagement via social media or increasing sales through e-commerce functionality. Pyxl builds online tools for nationwide brands seeking enterprise level support. For more information, visit http://www.thinkpyxl.com.

Read the full story at http://www.prweb.com/releases/2014/09/prweb12177588.htm.


Article source: http://internet.itbusinessnet.com/article/Pyxl-Sets-National-Web-Design-and-Development-Standards-3501049

5 Reasons why Less is More in Web Design

You may have noticed a shift in the digital world recently, where websites and brand identities have been stripped back to a very simple, minimalistic design.

Minimalism has been “in” in the design world for a number of years, but it has only just started to appear on the web. While the trend’s stripped back look and feel might not be right for all applications, there are some principles that can be applied to any design project.

1. Easy Navigation

Having too many elements in a website design can be confusing – and frustrating – for users. Cluttered, busy layouts make it difficult to work out where to go to find the information or functions they’re looking for.

With more people using smart phones and tablets as their primary internet access source, there is a real need for information to be displayed clearly on the smaller screen size and suit the “swipe” style browsing habits of the modern internet users.

2. Faster Reading

Studies have proven that people don’t spend the same amount of time paying attention to detail on digital displays as they do when reading print material. They tend to scan the page quickly rather than taking in every word. Pairing the content back to well written basic copy means that people are more likely to take notice of what the website is trying to tell them.

3. Easier to Keep Up To Date

One way that designers can minimise the wordiness of website copy is to hide older stories. News websites have been doing this for some time, as have bloggers and other digital publishers. Typically a handful of up to the minute or particularly newsworthy articles are highlighted, with older content condensed into a list view.

4. It’s Trustworthy

Just as a cluttered layout can frustrate or confuse users, it can also make them wary about what you’re actually offering. A minimalistic approach can help instil confidence in the organisation as site visitors don’t feel that they are trying to hide anything or go for the ‘hard sell’.

It’s just a simple, ‘this is what we do and how we can help you’ style of approach that makes people feel they can trust the organisation.

5. It’s An Art Form

There is a fine line between a minimalist design and having your website look unfinished. If you’re thinking about stripping back the look of your web page, it’s advisable that you contact a digital marketing agency like Simple to manage your redesign. Professional designers can create the look and functionality you need while ensuring that your website remains on brand with clear messaging.

The old adage ‘less is more’ can translate into a really effective – yet still aesthetically pleasing – web design principle. The internet can be a very busy place with multiple messages being broadcast simultaneously. Taking a clean, simplistic approach is sometimes the best way to make sure that your website stands out.

Have you seen any great examples of minimalist web design done well?

Article source: http://www.theepochtimes.com/n3/964605-5-reasons-why-less-is-more-in-web-design/

Pyxl Sets National Web Design and Development Standards

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Award-winning Pyxl Website

Winning five WebAwards for our five submissions is just a nod to our talented team.

KNOXVILLE, Tenn. (PRWEB) September 17, 2014

Pyxl, a leading digital marketing firm named to the 2014 Inc. 5000 list, announced today that it has won five WebAwards for websites across five different industries. The WebAwards are produced by the Web Marketing Association which is composed of Internet marketing, online advertising, PR, design and development professionals who help set the industry standard. After 17 years, the WebAward program is the longest running annual website award competition dedicated to naming the best websites in 96 industries while setting the standard of excellence for all website development.

“Winning five WebAwards for our five submissions is just a nod to our talented team,” said Josh Phillips, president of Pyxl. “Every member of this team excels in their specified area of expertise, from digital marketing to web development and design, and the group collectively keeps up with the cutting-edge, industry trends. It is this dedication and passion that will continue to push us toward success.”

The WebAwards focus on the entirety of a website, with particular emphasis on the creativity and functionality of the overall interactive experience. Judges score the websites on a scale from 1-10 based on these seven criteria: design, innovation, content, technology, interactivity, copywriting and ease of use. Four sites Pyxl created won “Standard of Excellence” awards, which are given to websites who are setting the standard for the industry. Additionally, one site Pyxl created won the “Outstanding Website” award that recognizes work above and beyond the standard of excellence.

The Pyxl website wins include:

  •     Pyxl website – Professional Services Standard of Excellence award
  •     Carpathia website – Outstanding Website award
  •     My College Path website (Maryville College microsite) – Education Standard of Excellence award
  •     Rainbow Child Care Center website – School Standard of Excellence award
  •     TEAM website – Faith-based Standard of Excellence award

Following a 299 percent growth rate throughout the past three years, Pyxl landed on the Inc. 5000 list of America’s fastest growing private companies in both 2013 and 2014. With a strong client focus and an integrated, results-driven strategy, Pyxl serves national clients in the healthcare, technology, retail and education industries, including Pilot Flying J, Carpathia, Maryville College, UC Berkeley Haas School of Business, ABT Molecular Imaging and many others.

For more information about Pyxl’s proven digital and inbound marketing expertise with a wide range of clients in a variety of industries, visit http://www.thinkpyxl.com/projects.

About Pyxl, Inc.

Founded in 2000, Pyxl designs and develops custom websites, web applications and mobile apps that balance technology and design with an effective user experience. With offices in Boulder, Colo., Knoxville, Tenn., and Scottsdale, Ariz. Pyxl utilizes its digital marketing experience to help clients meet their digital goals, whether that means developing and implementing a customized inbound marketing strategy, driving traffic through an integrated digital marketing and public relations campaign, encouraging online engagement via social media or increasing sales through e-commerce functionality. Pyxl builds online tools for nationwide brands seeking enterprise level support. For more information, visit http://www.thinkpyxl.com.

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Article source: http://www.prweb.com/releases/2014/09/prweb12177588.htm

Hampshire Based Web Design Company Move To New Offices

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Yescando are here to build a fantastic website for you and your business

Now is definitely the time for us to grow, with increased business confidence being reflected in an uplift in sales

Havant, Hampshire (PRWEB UK) 17 September 2014

Hampshire based web design company Yescando have recently moved to new offices. After spending the last 5 years in a shared office space, due to the continued growth of the company, the need for more space has led them to find new premises at Basepoint Business Park in Havant.

The Havant web design agency have spent the last five years steadily building up a solid client base by designing and providing a web product that meets the needs and expectations of small to medium sized businesses throughout the South of England. Yescando provide clients across a wide variety of industries with a brand new website, backed up by a complete ongoing service package to ensure that their website is up to date, fresh and ahead of competitors.

As more and more business owners are realising the importance of effectively utilising their website to win new business, many companies are turning to Yescando to help build and maintain an online presence.

As well as constantly looking to update and improve their services, Yescando are always working hard to stay ahead of other Hampshire web design companies and to gain new business. In addition to moving to new, larger offices, Yescando also have plans to expand their business further by employing more members of staff.

Yescando Managing Director, Steve Roberts said:

“Now is definitely the time for us to grow, with increased business confidence being reflected in an uplift in sales. We have also taken the opportunity to reorganise the company structure with a view to accommodating the expansion by employing 1-2 more members of staff in the near future.”

For more information on the web design services offered by Yescando, you can visit yescando.com.

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Article source: http://www.prweb.com/releases/2014/09/prweb12173822.htm

iCrossing Introduces ResponsiveAi, a Breakthrough Web Design Tool That …

New Offering Comes on the Heels of iCrossing SearchAi and Extends the Agency’s Proprietary Audience-Based Technology Solutions

NEW YORK, NY — (Marketwired) — Sep 16, 2014 — iCrossing, a leading digital marketing agency, launched Responsive Audience Intelligence (ResponsiveAi), the first responsive web design offering to deliver contextually relevant content and experiences based on anonymous audience data.

iCrossing combined its unique mix of content strategy, creative services, data science and technology development with its preferred agency access to the premium audience data of Hearst Corporation’s over 200 million worldwide users, augmented by client-owned first party and other third party data to develop ResponsiveAi, which allows marketers to custom-tailor site experiences by audience segment, including specific attributes such as age, gender, income, education, and interests.

Using its proprietary technology, ResponsiveAi looks up each site visitor’s audience profile in milliseconds and matches it to the predefined characteristics of a targeted consumer segment. Then based on that individual’s audience profile, it serves contextual site copy and landing page content in real time.

“Conventional responsive web design allows marketers to optimize a site’s content and design across different devices,” said Brian Powley, global president at iCrossing. “ResponsiveAi takes it one step further by responding directly to an individual consumer, and giving marketers the power to deliver the right message at the right moment in that customer’s journey.”

Brands can use ReponsiveAi to accurately target their website content, features and functionality to different visitors based on their audience profile, creating a personalized and more effective website experience. For example, a financial services company can show tips about mortgages for first-time homebuyers to one consumer, while displaying information on retirement to another, based solely on his or her anonymous audience data.

Previously marketers had to rely on “authenticated consumers” — consumers who have established a formal relationship with a company through a registration process — to serve individualized content on their website. However, ResponsiveAi can use data to ‘implicitly’ identify and create audience profiles, including interests, intent, product preferences and history, without the need for consumers to register or log in to the site.

“ResponsiveAi is a breakthrough for responsive web design. Never before have we been able to dynamically target such highly relevant content and features at an individual level without the need for consumers to self-identify through registration,” said Shiva Vannavada, head of technology center of excellence at iCrossing. “Through our use of big data and proprietary technology, iCrossing is able to deliver audience-based offerings that fulfill the promise of one-to-one marketing.”

Recently iCrossing also announced iCrossing SearchAi, the first agency solution to drive audience-based search targeting through Google Remarketing Lists for Search Ads (RLSA). Through the use of Hearst audience data, SearchAi creates a more complete picture of who is searching for a given keyword — including elements such as age, gender, life stage, purchase intent, and interests — allowing advertisers to more effectively target specific audiences.

iCrossing’s audience intelligence offerings also leverage Hearst’s Core Audience trading desk, which allows brands to infuse audience insights into their premium media buys and extend their customized messages across the web.

For more information on ResponsiveAi, visit http://connect.icrossing.com/responsiveai.

About iCrossing
iCrossing, recently named a “Leader” in Gartner’s Magic Quadrant for global digital marketing agencies, builds connected brands for some of the world’s most recognized companies including Beam Suntory, Inc., The Coca-Cola Company and LG Electronics. The agency combines its expertise in media, creative and analytics to create moments that build close relationships between brands and their customers in real time. iCrossing, a unit of Hearst Corporation, is headquartered in New York and has 900 employees in 17 offices globally. For more information, visit www.icrossing.com or its social spaces.

More information:
Katie Lamkin
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Article source: http://www.newsmaker.com.au/news/32234/icrossing-introduces-responsiveai-a-breakthrough-web-design-tool-that-serves-site-content-based-on-audience-profiles

Popular PA Web Design Company Expands Marketing Services

Popular PA Web Design Company Expands Marketing Services Lehigh Valley, PA, September 15, 2014 –(PR.com)– Pennsylvania Web design company Designz23, recently announced a major increase in its services. Besides high quality website design, clients may now take advantage of a wide array of marketing and advertising services for business.

According to Designz23 owner, Kim Murphy, search engine optimization is now available, but this is just the tip of the iceberg. Clients can also enjoy professional television commercials production, complete blog site service, local Google ads, and Spanish website translation. This is in addition to all the other services they are known for.

Designz23 strives to stay on the cutting edge of website and marketing technology, and these new services will provide a number of important benefits. As Designz23 expands and grows, so can their clients. For example, companies no longer have to seek out one service for Web design and another for advertising. They can receive everything they need from the same professionals. This includes, local, national, international, and online marketing.

Search engine optimization (SEO) services are important for any business that wants to compete in the World Wide Web arena. Most business owners understand the importance of SEO, but have very little knowledge and training on the subject. It takes a great deal of time and work to become proficient in marketing a business to the World, via the Internet. In addition, one must keep up with constant changes in search engine requirements. This keeps a business on the forefront of its industry, and helps to brand it as one of the best.

SEO is much more than simply listing a business or website in an online search directory. Search engine optimization is all about placing a company at the top of the search results listings. Many factors come into play and it is much easier to leave these things to a professional service (for best results). This insures that a business receives the best possible online marketing and advertising.

Television production is an important part of modern day marketing strategies. Designz23 understands the importance of this powerful media and is there with high quality TV advertising. Although these services are relatively new, clients can be assured of experienced and professional assistance with all television commercial needs.

In the past, many growing companies shied away from television advertising, and considered it too expensive or complex. In reality, television commercials are becoming affordable for many businesses and it is much easier (than just a few years ago) to promote products or services to thousands and even millions of viewers.

With professional TV ad services, the client has very little to be concerned with. It starts with a consultation. Designz23 people sit down with their clients to find out exactly what they need and want from their commercials. Marketing needs are carefully explored and the television production service is there to offer professional advice at every turn. If the business owner wishes to be a part of the commercials, coaching and assistance is provided. When professional actors are needed, it is taken care of by the production service. Scripts and all other details are also available.

Today, it is vital to have a high quality website that is easy to navigate and friendly to the search engines. However, many businesses are overlooking the importance of blog sites. A blog is no longer just a simple forum or sounding board for personal websites. They are quickly becoming a major force in online marketing.

A professional blog site keeps customers informed about a business. This is an excellent place to launch a new campaign or to introduce new products or services. Also, blog sites are used to refer online visitors back to a main website or landing page. This is an important marketing strategy that can increase one’s rank in the major search engines.

Blog site design is important, but not as important as the content. Businesses can now take advantage of professional blogging services when they hire a complete Web design company. Content is written by professional writers that know what it takes to inform and entertain the public, and they have a complete grasp of SEO marketing.

Designz23 offers quality service with local Google Ads. Anyone that has tried to understand Adwords and the process of bidding on paid ads, knows how complicated it can be. A professional marketing service is there to explain all the details to their clients. Choosing the right paid advertising services can easily place a company at the top of major search engine directories, and this can be done in a relatively short amount of time.

Spanish is rapidly becoming a major language in most United States cities today, and a business must keep up with these changes, or risk falling behind. When business owners hire Designz23 (with translators that are fluent in English and Spanish) they can be assured that their readers completely understand web page copy. Text is not only translated, but proof-read for accuracy and comprehension. This establishes trust among Spanish speaking customers.

When clients sign on with Designz23, they never have to worry about outdated websites. After Designz23 builds a business site, they are there to provide necessary changes when needed. This includes upgrading and altering Web design to meet the ever changing demands of modern day online business. With unlimited Web design changes, businesses can offer fresh information to customers and potential customers. This is one of the best ways to stay one step ahead of the competition.

There is no risk with these professional services, as clients are assured of complete satisfaction from Designz23. Much of the business Designz23 generates is from repeat customers that are satisfied with the work. They have the option of sitting back and taking advantage of all the services or they can become an integral part of the process. Each service is provided by trained and experienced professionals that are easy to work with. This provides a custom-made marketing program that fills all the needs of modern day business. In addition, all new websites come with a mobile version, for maximum efficiency.

To find out more on services from Designz23 and Kim Murphy, visit their website at www.designz23.com today for an online quote or to check out their impressive portfolio.

About Designz23
Kim Murphy and Designz23 have enjoyed seven years of servicing clients with top quality marketing and website design. They are proud of the work they have provided since 2007. You can receive Professional ecommerce, programming, and Flash websites, are also available. With new services like SEO, TV commercial production, Spanish website translation, Google ads, and professional blogging, there are many good reasons to choose the professionals at Designz23.

Article source: http://www.pr.com/press-release/581683

Hamburg village talks web design and wireless

HAMBURG — The Village of Hamburg Board of Trustees gathered on Sept. 2 at the Hamburg Village Hall to discuss several ongoing questions, within the village.

During the work session that preceded the meeting, the village board returned to the previously discussed proposition of public Wi-Fi with graduate student Karl Swartz presenting the latest developments on the topic.

Since the board last addressed the Wi-Fi initiative, negotiations have moved away from Blue Wireless and have begun with the Relcom wireless company. Swartz said that details on the cost of village-wide wireless internet have yet to be defined and that further updates will be presented, at a later date.

During his presentation, Swartz also brought the board up to date on changes that are being made to the village of Hamburg website. Along with a more easily-accessible design and recent photographs of the area, Swartz said that the revamped website will provide new features such as a section designated to the history of the village, a new resident guide, a section to answer frequently asked questions and a number of downloadable and printable forms and permits for village citizens to access.

Swartz said that the team developing the restructured website hopes to have everything completed by Dec. 1, when the new features are projected to be put in place.

During the board meeting, a number of motions were put forth concerning building renovations and signage for local businesses. The board approved motions made by Deputy Mayor Thomas Tallman for two new signs to be erected at the Village Veterinary Clinic on Buffalo Street and a new sign and awning to be installed at the State Farm Insurance office on Main Street. Also approved was a motion by Trustee Laura Hackathorn concerning the building of a new sign at Davis’ Irish Pub on Pierce Avenue. The next meeting will take place at 7 p.m. on Monday, Sept. 15, with a work session at 5:30 p.m.

Article source: http://www.thesunnews.net/news/573-Hamburg_village_talks_web_design_and_wireless.html

Why Responsive Web Design is Good for SEO?

Why Responsive Web Design is Good for SEO? image responsive web design seo

 

Gone are the days when computer used to be the only media to surf the internet. The ever evolving technology has blessed us with a spree of devices which allows us to surf the internet more easily and more effectively too. Responsive website designing is now the buzz word for all the web developers as they have to design the different web pages in such a manner that they can be easily accessed from all the different platforms. Therefore this form of designing is now the contemporary way which is being followed by most of the designers in the globe.

Responsive web design is basically reformatting or in simple words converting a website into such a format that it can be accessed from the different devices like – smartphone, tablets, desktop, laptop etc. With the a great mass of the population relying much on the devices other than the desktops or laptops to search the internet, it is now sort of a mandate for the web designers to opt for the mode of responsive web designing to regulate the incoming traffic towards the websites.

Why Responsive Web Design is Good for SEO? image the anatomy of a responsive site

The Anatomy of a Responsive Site

But, when it comes to online marketing, what are the SEO benefits of going responsive? Here’s how responsive web design can help a site to shine in the SERPs.

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#1. Utilizability:

The search giant Google always wants to send it’s searcher’s to the websites which are useful for them and relevant for their search-term. When visitors browse through your website and immediately return to the SERPs, at this point Google makes a note that your site may/might not be relevant for that search term which the visitor typed to get into your site.

  • According to Gomez research in 2012 46% of consumers are unlikely to return to a mobile site if it didn’t work properly during their last visit.
  • If your site isn’t mobile friendly at all, 61% of your visitors will return to Google to find a site that is easily readable (Karim Temsamani at IABALM 2012).

This will result to increased bounce rate and ranking drop in mobile search. The responsive web designing process allows the websites to be absolutely compatible to all the devices through which you can access the internet.

#2. Duplicate Content:

Having a mobile responsive website gives you a peace of mind that your site won’t be hit by Panda for having same content in both desktop, tab or mobile version . In responsive website designing technique the content is served to the visitors from the same URL in any devices.

#3. Mobile Search Ranking:

As per the new mobile ranking strategy designed by Google – it gives special preferences to the sites which are compatible to all devices such as desktop, tablet, mobile etc.

#4. Link Building:

With mobile friendly website design when someone links to your main site he apparently links to the mobile version of the website as well. A visitor can easily connect to the main webpage from the mobile version website by just clicking on the link which would be provided by the mobile website version. The actually helps (in your SEO) to flow all the link juice to one URL and also provides a brilliant user experience to every visitor.

#5. Local Search:

Why Responsive Web Design is Good for SEO? image consumer in store behavior google

Consumer in store behavior (Study By Google)

Unlike desktop searches, experts believe local search to be an essential factor of mobile searches on smartphone. Yes I agree, not all the local searches goes for online shopping. But some do call them directly from the mobile SERPs to do the business. Google’s new study shows local searches lead 50% of mobile users to visit stores.

#6. Bounce Rate:

If your site isn’t mobile friendly them it might suffer from high bounce rate issues for mobile searches. More the bounce rate, more are the chances for the web site to have a negative ranking effect. Therefore, if there is a good set of correlation between the desktop version and the mobile version of the website, you can easily expect a good rank of your web page. Here are some additional tips to decrease your bounce rate.

#7. URL Structure:

A great responsive site is typically competent of providing the frequent viewing needs of the website visitors devoid of changing the main URL. As Matt Cutts said:

Responsive design just means that the page works totally fine whether you access for site URL with a desktop browser or whether you access that URL with mobile browser,” Cutts said. “Things will rescale, the page size will be taken into account.”

“In general, I wouldn’t worry about a site that is using responsive design losing SEO benefits because by definition you’ve got the same URL,” Cutts said. “So in theory, if you do a mobile version of the site, if you don’t handle that well and you don’t do the and all those sorts of things, then you might, in theory, divide the PageRank between those two pages. But if you have responsive design then everything is handled from one URL, so the Page Rank doesn’t get divided, everything works fine.

Here are some additional read on SEO friendly URL structure.

If you already have a mobile website then consider converting that to a responsive design so that it’s optimized for all other devices. But before you start doing that, there are quite a few aspects that needs to be taken care of in order to ensure that your visitors get the same design, content of your website in whatsoever platform he wishes to check it.

You need to be very careful concerning the technical implementation which is very advanced and countless small faults has to be avoided. The following methods can be taken into consideration:

1) Using optimized images:

While designing a website, you should be utilizing optimized images which can be easily loaded in all the devices from desktop, tablet mobile version of the site. According to research by Gomez.

  • 74% of mobile users will leave after 5 seconds waiting for a page to load.
  • 71% of mobile browsers expect web pages to load almost as quickly or faster as web pages on their desktop computers.

So make sure that you compress your images as much as possible. There are plenty of software’ which are available on the web with the help of which you can easily compress or compact the various images. Yahoo Smush it is one of the most common software which is used as a compacting image tool.

If you are more concerned on speeding up your website, then here are 11 best ways you can do that.

2) Screen size oriented designing:

With the aid of responsive web designing, you won’t have to design different web pages for the different screen sizes. Once designed, it would automatically adjust itself to provide the best viewing option to the visitors. As designer Stephen Hay says:

Start with the screen small first, then expand until it looks like sh*t. Time to insert a breakpoint!

 3) Keeping the contents intact:

The mobile friendly website designs also keeps the content intact for all its versions in different devices. The only difference which you might see is in the advertisement part (which users probably didn’t want in the first place) and a bit of difference would be experienced in the navigation part,(which is replaced by a simpler version of navigation) apart from that everything is kept intact. It is always advised not to alter the content of the website on even any lighter edition of the web page.

 4) Touch optimization:

It is an important aspect to design the website with complete touch optimization as nowadays every device – from a personal computer to a smart watch, every device comes with a touch screen, so it is always advised to design the website with complete touch optimization. But beware of the fact that you can’t hover with the mouse in most of the smart devices such as mobile, tablet or smart watches which you can easily do in your PC or laptop.

 5) Should be tested on all browsers:

It is a mandatory thing that the web page needs to be tested in each and every browser. Here are the browsers you’ve got.

For Desktop: IE, Firefox, Chrome, Safari

For Tablet/Mobile: Safari, Default Android browser, Chrome beta, Dolphin, Opera, Firefox

 So, is it Worth it?

The responsive web design will allow the web page owner to pull the modern web users through the smart devices and will help him or her to be a step ahead of his worthy competitors.

Have you already switched to a responsive web design? Any advice for those who haven’t?

This article originally appeared on Webaholic and has been republished with permission.

Find out how to syndicate your content with Business 2 Community.

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Article source: http://www.business2community.com/seo/responsive-web-design-good-seo-01004673

Mobile Web Design – A fresh look at Website Design


Mobile Web Design – A fresh look at Website Design

Details

WhaTech Channel: Mobile Application Press Release

Published: Friday, 12 September 2014 23:08

Submitted by Meghana Vijaykumar WhaTech Pro

News from:
Software Developers India

Read: 49 times

The new Apple iPhone 6 is finally here and Wall Street analysts are expecting Apple to sell 6 million to 8 million phones in September alone. The smart phone market has grown tremendously in the past two years as reflected by the sale of over 1000 million iPhones, 70 million iPads, not to mention smart phones from Nokia, Samsung and HTC.

The huge volume means that your website cannot remain PC centric any more. A mobile friendly version of your website has become a necessity, rather than a facility. According to Nielsen, 77% of the world populations are mobile users. An unfriendly mobile web design drives users away, besides giving a poor impression about the company itself.

According to Google, searches for last-minute gifts are from mobile devices and more important, they are searching for the local store or business. The conversion of such searches into actual sale is also high at around 90% A website that is not mobile friendly will drive them away from your business. Custom websites built for mobile devices enable your business to be found when the customer needs you the most.

A majority of websites are being transformed into being mobile friendly. Mobile websites come in handy when users are grappling with actionable choices, particularly while making a purchase. Studies have revealed that about 25% of mobile owners make their purchasing decisions with the help of mobile phones.

A well thought out website design strategy can avoid having two different sites to maintain, one for mobile and another for PC. This can be sorted out by RWD or Responsive Web Design, an approach to designing websites for optimal viewing experience across devices.

Software Developers India is a Silicon Valley California based company, specializing in Mobile web design and development. Custom mobile websites at SDI are designed, built and tested to function and appear seamlessly on smart phones, including iPhones, iPads, Androids, Windows and the like. Your mobile website is like a live interactive business card and adequate care should be taken to provide all the information that your customers are on the lookout for. Our team of specialized mobile web developers can make your mobile browsing experience a truly engaging experience for your customers. Call 408.802.2885 Or email This email address is being protected from spambots. You need JavaScript enabled to view it. to start your mobile website experience.

For more information:

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Software Developers IndiaSoftware Developers India
Category: Mobile App Developers

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Article source: http://www.whatech.com/mobile-apps/press-release/29730-mobile-web-design-a-fresh-look-at-website-design