RIP Flash: Why HTML5 Will Finally Take Over Video and Web in 2014

Erika Trautman is the CEO of Rapt Media.


Cassette tapes, 8-tracks, and … Flash. All three of these mediums need a player to work, and all three mediums are either dead or dying. Just as CDs replaced tapes as a more efficient means of playing music, and digital files replaced CDs to do the same, HTML5 is making Flash obsolete.

The HTML5 versus Flash debate has been a hot topic among Web developers for years – and even more so since Steve Jobs published his now infamous 2010 letter touting HTML5 as the future and Flash as “no longer necessary.” But whether you side with Flash or HTML5, there’s no denying that the implications of HTML5 on video and the Web are real.

For online video, HTML5 offers two things Flash does not: mobile capabilities and semantic markup. The growth of mobile engagement; the rise of Interactive Video for entertainment, advertising and shopping; and HTML5’s open structure all combine to create the future of an HTML5-based Web, leaving Flash to eventually shuffle into its place in the Retired Tech Hall of Fame (make some room Windows XP, Palm Treo).

Mobile killed the Flash star

Since HTML5’s introduction, mobile has been touted as one of the publishing language’s largest advantages. And since iOS and many Android devices don’t support Flash, Flash is bound to PCs – a market which, according to Gartner, saw a 10 percent decline in shipments in 2013 from 2012.

According to IAB.net, nearly half of the U.S. population has a mobile phone with Internet access, and one in five page views on the Web happen on a mobile device.

Those numbers will continue to grow each month, and companies making Flash-based Interactive Videos are missing out on a huge audience by not enabling their videos to run on mobile devices.

02 Bob Dylan 520x268 RIP Flash: Why HTML5 will finally take over video and the Web this year

Let’s take Bob Dylan’s fantastically entertaining “Like a Rolling Stone” Interactive Video that launched in November. Millions of PC viewers clicked with joy within the video’s TV-like interface.

However, users trying to open the video on their phone or tablet had a less enjoyable experience: Android users got a video teaser and a message to experience the full video on their desktop computer, and the site directed iOS users to download an app – neither option allowing for playback on their phone or tablet’s Web browser.

If one in five page views are happening on mobile, that’s one out of five people having to deal with a broken user experience when they go to the video site on a mobile device.

Those in the advertising, shopping, and enterprise industries are also beginning to focus their attention on mobile’s importance, as well as on Flash’s limitations with online video.

A recent open letter to advertisers by the Interactive Advertising Bureau – and signed by several major publishers and ad firms, including AOL, Conde Nast, Forbes, Google, The New York Times, Time Inc. and the Wall Street Journal – urges marketers to implement the HTML5 standard for their mobile ads so that they can run on different platforms. The letter states that to guarantee the paid ads “actually appear and look great on all screens,” ads should be developed in a mobile-compatible format.

“And the one open, industry-standard, universal format for building mobile-ready creative is HTML5,” the letter says.

In Sizmek’s annual Global Benchmark Report, “Breaking Boundaries: Engagement Gone Global,” the shift towards more mobile friendly formats using HTML5 is emphasized as one of the most important changes in digital advertising during 2013.

The report, which reveals key trends in digital advertising from more than 913 billion ad impressions worldwide for 2013, says to “expect engagement rates for HTML5 to increase in 2014 as the industry adopts rigorous creative and publishing standards that ensure seamless multiscreen delivery.”

Not only is the ability to play ads on all platforms crucial for major publishers, it’s also imperative that once the viewer clicks on the ad, they’re able to actually buy the product without any issue. This isn’t always the case, however, because Flash-based sites limit what can be done on mobile devices.

In a recent frustrating online shopping experience, our VP of Marketing attempted to find a vacuum cleaner on Amazon using his iPad. Ready to spend upwards of $400, the product video he tried playing stopped him in his tracks when it wouldn’t open due to missing Flash plugins. This is a huge missed opportunity for Amazon.

So why aren’t all of Amazon’s videos using HTML5?

Sure, it might be that developers are still catching up to the new standard. There’s also no denying that it has historically been much easier for developers to build in Flash than in HTML5.

A digital shift

A recent Forrester report entitled “Improving Enterprise Mobility: Meeting Next-Generation Demands of Development, Delivery, and Engagement,” says building apps in HTML5 takes more time than planned 59 percent of the time. That’s largely due to testing and fixing issues in non-native responsive frameworks.

HTML5 isn’t perfect; it’s still in its early years. Fortunately, talented companies are focusing on solving those problems for you – doing the work with a SaaS platform so you can just concentrate on the creative.

However, that’s not stopping enterprise and game developers. In a recent report from Sencha, a provider of open-source Web application frameworks, more than 60 percent of business application developers have converted to HTML5 and hybrid development of their key projects, and more than 70 percent of HTML5/hybrid developers are using HTML5 more this year than last.

Mobile video isn’t the only culprit 

In the gaming industry, HTML5-based games are on the rise. Holland-based Spil Games is just one publisher taking the HTML5 path. The company plans to publish more than 1,000 HTML5 games by the end of the year.

Spil Games already has 5,000 Flash games published on the Web, but that’s 5,000 games in its library that won’t work on tablets or phones.

According to Digital Buzz Blog, 32 percent of time spent on iOS and Android devices is spent playing games. With HTML5, developers can create games that can work on all devices. Just look at some of the awesome stuff Google created with its Google Chrome Experiments (all built in HTML5 and JavaScript using open Web technologies such as Canvas, WebGL and WebRTC).

And the nail in the Flash coffin award goes to… SEO

While mobile is the most obvious advantage of HTML5 over Flash, there’s a feature that lies in semantic structure that’s just as important and especially powerful for Interactive Videos based on HTML5. Web crawlers and search engines can’t see inside of Flash, which is a completely closed container, and they’ll never be able to.

Why does that matter? With the semantic structure of Interactive Video, you can build projects using HTML5 that have multiple interrelated pieces that Web crawlers know how to understand. But with Flash, you’re getting a black box that, when crawled, shows up as just a Flash video without any extra information.

03 Pharrell 520x262 RIP Flash: Why HTML5 will finally take over video and the Web this year

Let’s take a look at another recent interactive music video, the 24-hour-long, HTML5-based project for Pharrell Williams’ “Happy.” The video, which allows viewers to interact and jump between 24 hours worth of footage of happy dancers lip-synching to Pharrell’s song, is a beautiful example of the powerful and immersive projects you can create with HTML5.

There’s a new dancer or group of dancers every four minutes, totaling 360 clips – 24 of which include Pharrell himself. In addition to Pharrell’s appearances, there are also cameos by the likes of Steve Carell, Jamie Foxx, Magic Johnson, Kelly Osborne and more.

The video is really impressive, but it missed an opportunity by not building on a semantic structure. Had it been built correctly, each of the 360 videos would refer to that single Web page, making it possible for viewers to do things like search on Google for the clip of Jamie Foxx and his family. Without watching the entire video, you might not find these “Easter eggs” without knowing their exact time stamps.

Building the video on a semantic structure would’ve allowed Web bots to crawl each distinctive video clip as its own page. The video could have title tags and all the information you’d expect from a standard Web page (H1 tags, meta info, etc.), which would allow bots to read the single video as 360 individual Web pages with discrete content, resulting in higher-ranking search results.

Content creators who aren’t building HTML5 videos are already behind, and they’ll soon be left completely in the dust if they don’t implement the HTML5 Web publishing language soon. However, the good news for brands and content creators is that there are companies focused on delivering all the benefits of HTML5 without any of the technical challenge or complication.

Those who still think Flash is the way to go for online video will likely be changing their tune in the near future as mobile usage continues to skyrocket and HTML5 gets closer to becoming the universal format for creating mobile-ready creative projects.

Article source: http://thenextweb.com/dd/2014/04/19/rip-flash-html5-will-take-video-web-year/

Can someone give me a quick code review for HTML5 site?

So basically, I’m trying to get a better handle of code organization and how HTML5 (really HTML) stack works in general. I’ve worked mostly with ASP.NET Webforms and done some MVC as well. Let me say now, “I hate magic”. I hate figuring out the magic. I just want it to work in the manner that it’s supposed to. So I posted this little HTML5 site on GitHub. Nothing fancy. At all. The structure is very MVC like and I do as much separation of files and code-behind as possible.

 

All I’m using is: HTML, Javascript, JQuery, no CSS, and CSHTML (as codebehind).

 

So in short, is this good? Is this bad? What could be better?

 

The link.

Article source: http://www.gamedev.net/topic/655696-can-someone-give-me-a-quick-code-review-for-html5-site/

4 Blogging Applications that Are NOT WordPress

April 18th, 2014 By: Tavis J. Hampton

<!– GA_googleFillSlot(“THN-140×60-1-Rotating”);–>


<!–GA_googleFillSlot(“THN-140×60-2″);–>


<!–GA_googleFillSlot(“THN-140×60-3″);–>

WordPress has become so dominant on the blog hosting scene that it is almost unheard of to even consider something else. After all it is free, open source and works well on both small blogs and large news sites. Nevertheless, there are some instances where it might be worth it to explore some alternatives. The following 4 blogging web applications are not WordPress, but they might still be useful.

1. Serendipity – This little blogging platform is great for an online diary, blog or even more. It might sound a little old school, but sometimes that is all you want. Based on PHP and supporting a decent plugin architecture, Serendipity is great for people who need something simple.

2. Drupal – If simple is not even in you vocabulary, you might try to tackle Drupal. In terms of power, it trumps most other content management systems (CMS), and it is fully extensible, allowing you to create one or even multiple blogging platforms and full-content websites. Like the others on the list, it is also free and open source.

3. LifeType – The claim to fame of LifeType is that it can support multiple blogs and users, making it ideal for community efforts, without the overhead that a Drupal installation might require. Free and open source, LifeType supports the standard blogging features you would expect like permalinks, pings and trackbacks.

4. FlatPress – No frills, no thrills, you might call this the economy car of blogging platforms. It is fully functional, but do not expect to be wowed. FlatPress saves your blog posts in simple text files. It does however, support advanced features like a plugin system, widget system, and themes. It might be easy to underestimate, but if you just need a blog, you really cannot go wrong with this.

WordPress is not the only blogger-friendly CMS on the block, but it is the most popular. Chances are, your web host offers one-click installation of WordPress, but you might check to see if any of the above apps or even others not mentioned here are also available. Depending on your needs, you might find one that actually works better for you.

submit to reddit

SPONSOR SHOWCASE

Comments:

Related posts:

  1. Is Drupal a Good Choice for Blogging?
  2. Will Any CMS Suffice for Blogging?
  3. Cloud Blogging vs. Blog Hosting
  4. How Important Are WordPress Plugin Updates?
  5. How Many WordPress Plugins are Too Many?

blog hostingbloggercmsContent Management SystemDrupalFlatPressLifeTypeSerendipitywordpress

Article source: http://www.thehostingnews.com/4-blogging-applications-that-are-not-wordpress.html

Markupcloud Ltd. promises unadulterated innovation with its HTML to …


Markupcloud Ltd. promises unadulterated innovation with its HTML to WordPress conversion service

Details

WhaTech Channel: Web Design

Published: Friday, 18 April 2014 22:45

Submitted by Mike Swan

News from:
Markupcloud – PSD to WordPress-Magento-HTML-Joomla-Drupal

Read: 4 times

Markupcloud Ltd has the credit of having delivered more than 10,000 projects in a record time of 5 years.

Keeping in pace with today’s ever-changing web market, a good crowd of companies has come up with customized markup conversion services. Topping the list of best markup conversion service providers is Markupcloud Ltd. The company has the credit of having delivered more than 10,000 projects in a record time of 5 years. With a team of over 150 web programmers on-board, the company has the potential of meeting the specific markup conversion needs of clients residing in different parts of the world.

Recently, Markupcloud Ltd. announced 100% unadulterated innovation with each of its HTML to WordPress conversion service. While informing the media personals about this unique add-on, one of the company’s spokespersons told “We, at Markupcloud Ltd, believe in upgrading our service range as per the fluctuating needs and preferences of clients. We’ve never remained stuck to age-old methodologies for converting HTML to WordPress, rather we’ve focused on coming up with innovative techniques that can bring in additional value to a website, post HTML to WordPress conversion. We use latest versions of CSS2.1 and CSS3 web technologies for slicing the HTML files into WordPress themes. All markup conversions handled by us are 100% hand-coded, W3C Validated and quality checked. With the latest add-on of serving our clients with an unadulterated innovation, we promise to deliver a website that has all-new features and is well capable of standing out from the crowd.”

As an approach to meet the customized needs of the clients, Markupcloud Ltd. guarantees a visible improvement in the visitors counts of a website for which HTML to WordPress conversion has been handled by the company’s team of web developers. WordPress, being the future of web development has a vast set of modules that play a crucial role in improvising the look and features of a website. While converting HTML files into WordPress, the team of proficient web developers at Markupcloud Ltd. focus on delivering highest standards of quality.

Features available with Markupcloud’s HTML to WordPress conversion service include the following:

  • 100% hand-coded for improved reliability and efficiency

  • Tested on all major web browsers

  • W3C Compatible

  • Responsive Design

  • Widget-ready setup

  • jQuery Sliders

  • Cross-browser compatibility(The WordPress theme will be tested for browsers including Microsoft Internet Explorer 8+, Google Chrome, Mozilla Firefox, Opera and Safari)

  • SEO friendly structure

  • Free 30 days support and many more

In order to get your HTML site converted into a WordPress theme from Markupcloud Ltd, all you need to do is simply send your HTML, CSS and JavaScript files to the company’s official email address. Upon receiving your files, a friendly representative of the company will get in touch with you regarding the theme conversion project. He’ll be offering you suggestions/recommendations on how getting your HTML files converted into WordPress theme will render a flawless outlook to your existing website.

The best part of ordering Markupcloud’s HTML to WordPress conversion service is that you get the chance to stay updated about every activity that’s been performed for your markup conversion project. By getting your HTML/CSS files converted into WordPress theme, you get a fully functional website that is easily accessible via any mobile device, irrespective of the screen dimension. Moreover, the powerful admin options available with WordPress render you complete flexibility of customizing your website’s look and functions without the need for hiring a trained WordPress professional. You don’t have to write a single line of code for updating any of the elements available on your new WordPress website, the easy-to-use admin interface will enable you to perform the desired customizations in a hassle-free style. The WordPress theme delivered by web developers at Markupcloud Ltd. is fully up-to-date with the most recent WordPress coding standards. Trained web developers utilize the best in-class WordPress core functions, filters and hook actions that are highly compatible with all the upcoming WordPress upgrades as well. For a better understanding of the HTML to WordPress conversion undertaken by the company’s web development team, you can choose the free trials. These free trials allow you to get a clearer picture regarding the service quality delivered by the company.

Considering the surplus popularity of WordPress, it is hard to imagine that the web development platform will lose its significance in the coming years.Hence, if you too are interested in revamping your website foroutstandingfeatures and functions, HTML to WordPress conversion service from Markupcloud Ltd. Is what you must choose.To learn more about how your static HTML website will be converted into feature-rich WordPress website, please visit the company’s official website at www.markupcloud.com or call the representatives at+1.606.658.0055.

Article source: http://www.whatech.com/members-news/web-design/19879-markupcloud-ltd-promises-unadulterated-innovation-with-its-html-to-wordpress-conversion-service

Markupcloud Ltd. promises unadulterated innovation with its HTML to …


Markupcloud Ltd. promises unadulterated innovation with its HTML to WordPress conversion service

Details

WhaTech Channel: Web Design

Published: Friday, 18 April 2014 22:45

Submitted by Mike Swan

News from:
Markupcloud – PSD to WordPress-Magento-HTML-Joomla-Drupal

Read: 4 times

Markupcloud Ltd has the credit of having delivered more than 10,000 projects in a record time of 5 years.

Keeping in pace with today’s ever-changing web market, a good crowd of companies has come up with customized markup conversion services. Topping the list of best markup conversion service providers is Markupcloud Ltd. The company has the credit of having delivered more than 10,000 projects in a record time of 5 years. With a team of over 150 web programmers on-board, the company has the potential of meeting the specific markup conversion needs of clients residing in different parts of the world.

Recently, Markupcloud Ltd. announced 100% unadulterated innovation with each of its HTML to WordPress conversion service. While informing the media personals about this unique add-on, one of the company’s spokespersons told “We, at Markupcloud Ltd, believe in upgrading our service range as per the fluctuating needs and preferences of clients. We’ve never remained stuck to age-old methodologies for converting HTML to WordPress, rather we’ve focused on coming up with innovative techniques that can bring in additional value to a website, post HTML to WordPress conversion. We use latest versions of CSS2.1 and CSS3 web technologies for slicing the HTML files into WordPress themes. All markup conversions handled by us are 100% hand-coded, W3C Validated and quality checked. With the latest add-on of serving our clients with an unadulterated innovation, we promise to deliver a website that has all-new features and is well capable of standing out from the crowd.”

As an approach to meet the customized needs of the clients, Markupcloud Ltd. guarantees a visible improvement in the visitors counts of a website for which HTML to WordPress conversion has been handled by the company’s team of web developers. WordPress, being the future of web development has a vast set of modules that play a crucial role in improvising the look and features of a website. While converting HTML files into WordPress, the team of proficient web developers at Markupcloud Ltd. focus on delivering highest standards of quality.

Features available with Markupcloud’s HTML to WordPress conversion service include the following:

  • 100% hand-coded for improved reliability and efficiency

  • Tested on all major web browsers

  • W3C Compatible

  • Responsive Design

  • Widget-ready setup

  • jQuery Sliders

  • Cross-browser compatibility(The WordPress theme will be tested for browsers including Microsoft Internet Explorer 8+, Google Chrome, Mozilla Firefox, Opera and Safari)

  • SEO friendly structure

  • Free 30 days support and many more

In order to get your HTML site converted into a WordPress theme from Markupcloud Ltd, all you need to do is simply send your HTML, CSS and JavaScript files to the company’s official email address. Upon receiving your files, a friendly representative of the company will get in touch with you regarding the theme conversion project. He’ll be offering you suggestions/recommendations on how getting your HTML files converted into WordPress theme will render a flawless outlook to your existing website.

The best part of ordering Markupcloud’s HTML to WordPress conversion service is that you get the chance to stay updated about every activity that’s been performed for your markup conversion project. By getting your HTML/CSS files converted into WordPress theme, you get a fully functional website that is easily accessible via any mobile device, irrespective of the screen dimension. Moreover, the powerful admin options available with WordPress render you complete flexibility of customizing your website’s look and functions without the need for hiring a trained WordPress professional. You don’t have to write a single line of code for updating any of the elements available on your new WordPress website, the easy-to-use admin interface will enable you to perform the desired customizations in a hassle-free style. The WordPress theme delivered by web developers at Markupcloud Ltd. is fully up-to-date with the most recent WordPress coding standards. Trained web developers utilize the best in-class WordPress core functions, filters and hook actions that are highly compatible with all the upcoming WordPress upgrades as well. For a better understanding of the HTML to WordPress conversion undertaken by the company’s web development team, you can choose the free trials. These free trials allow you to get a clearer picture regarding the service quality delivered by the company.

Considering the surplus popularity of WordPress, it is hard to imagine that the web development platform will lose its significance in the coming years.Hence, if you too are interested in revamping your website foroutstandingfeatures and functions, HTML to WordPress conversion service from Markupcloud Ltd. Is what you must choose.To learn more about how your static HTML website will be converted into feature-rich WordPress website, please visit the company’s official website at www.markupcloud.com or call the representatives at+1.606.658.0055.

Article source: http://www.whatech.com/members-news/web-design/19879-markupcloud-ltd-promises-unadulterated-innovation-with-its-html-to-wordpress-conversion-service

Telerik open sources largest library of JavaScript UI tools Kendo UI Core to …

kendo-ui-logoTelerik has announced the release of Telerik Kendo UI Core, a package of free and open industry-leading UI tools and JavaScript framework features, including Telerik Kendo UI Mobile.

The sophisticated set of components for web application development, Kendo UI is now available in its open source version on Github. It offers over forty framework and widgets and components that utilize not only the site but also in the creation of mobile applications.

Telerik released this package to give back to the developer community for its long-time support for Telerik and its products. The package will be released under the permissive Apache 2.0 license, allowing developers to use the library in both commercial and non-commercial projects and also to contribute to the library itself.

Interested JavaScript developers now have access to some of the code of Telerik framework for developing with HTML5 and jQuery. The open source community can now operate up to 38 widgets including all of Kendo UI Mobile, and all of the core framework features, such as templates, data binding, and input validation to create user interfaces. Among the elements written in JavaScript, which can probably use well with frameworks like AngularJS include, for example functions for automatic completion, Date and DateTime Picker, sliders, toolbars, and progress bar.

“We wanted to expose a broader part of the Web community to what we have to offer,” said Brandon Satrom, director of product management at Telerik. “We wanted to make it easier for developers that are interested in using Kendo UI or interested in using a UI library to have access to a UI library that is professionally built, and to be able to use it for free in their commercial apps, open-source apps, or really whatever they choose to do.”

Kendo UI provides fast, clean, and configurable HTML5 UI widgets as part of a jQuery-based framework to support modern web development. The UI enables developers to work the appropriate version in other libraries and view results in a variety of form factors. It comes with a templating library that performs faster than jQuery Templates, optimized animations leveraging CSS3 hardware acceleration and cutting-edge UI virtualization. Kendo UI Mobile enables developers to focus on their app’s function and content and let the Kendo UI framework handle differences between platforms like iOS and Android.

Every time Telerik updates its tool suite there’s something giving developers and operations a greater ability to handle the ever-expanding responsibilities that DevOps put on development teams. Last year, the company released major of updates to its products. The R2 Version of Telerik Test Studio released in December last year added built-in cross-browser test recording, subscription-based pricing and additional purchasing options, as well as load testing of web services and mobile traffic functionality. Telerik’s other solution Icenium service is designed to automate tasks of all development operations in the cloud, making cloud services to all components and tools–SDK, compilers, tools for testing, and debugging.

Open source seems to be the flavor of companies this year. Microsoft’s recent decision to open source its ‘Roslyn’ (now the .NET Compiler Platform) compiler, giving developers access to the C# and VB APIs, is a striking recent example. Microsoft then made WinJS, the JavaScript library that enables a native-quality experience in Windows Runtime apps using familiar web technologies like HTML, CSS, and JavaScript, licensed under Apache 2.0.

Article source: http://siliconangle.com/blog/2014/04/18/telerik-open-sources-largest-library-of-javascript-ui-tools-kendo-ui-core-to-developers/

Telerik Open Sources Most Of Its Kendo UI HTML5 Framework


Telerik, the company behind the popular Kendo UI library,  announced this week that it is open sourcing the vast majority of Kendo UI’s tools and JavaScript framework features. This new Kendo UI Core package is licensed under the Apache 2.0 license, which allows developers to use it for both commercial and non-commercial projects.

The company is still keeping some of the most-often used Kendo UI features under its commercial license, including its grid, editor and stock charts graphing tools, for example. In total, Kendo UI Core will include about 75 percent of the Kendo UI features.

2014-04-18_0859The Core tools do, however, feature 38 UI widgets, including all of Kendo UI Mobile for creating hybrid mobile apps, as well as all of the core framework features for templates, data binding and input verification. They include widgets for color pickers, autocomplete, calendars and others. The library is also tightly integrated with Bootstrap, and the UI widgets are ready for use with many popular libraries, including AngularJS.

As Telerik’s Director of Product Management for Kendo UI Brandon Satrom told me, the team decided to hold back some of the tools that are mostly being used by enterprises. These also consume most of the company’s engineering efforts.

“What we are trying to do here is to give back,” he told me. “We recognize that as HTML5 becomes more pervasive, we want to give developers a world-class set of tools.” He also stressed that while some companies open source projects when they are reaching their end of life, this isn’t the case here at all.

Going forward, the Kendo UI team will also take contributions from the community, and it has already set up a GitHub repository for taking suggestions and filing bugs.

Satrom told me that the company had explored this move for a while. It already offered some Kendo web UI features under a very restrictive GPL license. The team decided that in order to push this initiative forward, however, it had to open up a wider range of tools under a more permissive license.

 

Article source: http://techcrunch.com/2014/04/18/telerik-open-sources-most-of-its-kendo-ui-html5-framework/

11 Must Have WordPress Plugins That Will Supercharge Your Company’s Blog

If you haven’t figured it out yet, blogging is a big deal when it comes to building a community around your startup, or even just improving SEO and getting more traffic to your site. Blogging is the best way to get traffic, market and establish thought leadership.

As I see it, every new post you write is like getting another chance to invite your customers to your website without spamming them with boring links to your product or About page, educate them about what you do and the market you are in or just simply provide amazing value. And giving real value is what blogging and building a community are all about. This is why I believe blogging is the most important tool for a startup, growth hacker, or online marketer.

Unfortunately, creating amazing content alone won’t be enough to conquer the world. You’ll need to help your content spread through social media, make it easier for people to share, improve your blog’s SEO and optimize it so people will stay longer on your site to discover your great product or content you created.

In this post, I’ll introduce you to 11 must-have WordPress Plugins (+3 bonuses) that will supercharge you to blogging success.

11 WordPress plugins you need to install now

Plugins to increase better Social Media engagement

1. Digg Digg

Digg Digg is a plugin that allows you to add social media sharing buttons to your blog. I personally love Digg Digg (owned by Buffer), because of its easy settings, nice design and multiple platform sharing options. It’s easy to install and set up to use.

Adding social media buttons to your blog is perhaps one of the most important things you can do to make sure your next post goes viral. Of course, it’s all up to your content, but adding social sharing buttons is the best you can do to encourage it.

A lot of marketers believe that if a reader finds their content interesting they will share it, but you will be surprised to see that most of the time that isn’t the case. Most readers would just think to themselves, “What a great post” and move along with their lives. They won’t manually copy links or write their own Facebook or Twitter updates. You need to make it easy for them by adding social media share buttons. Not only will it increase traffic and shares, it will also help your SEO. Focus on integrating the most relevant share buttons, so you don’t overwhelm your readers with dozens of options.

11 Must Have WordPress Plugins That Will Supercharge Your Companys Blog image diggdigg

Digg Digg – The best social plugin

2. Tweet old post

Twitter is an amazing way to promote your content. You already know that by now. After you publish your post, sharing it on Twitter will be one of the first things you’ll do, but then, only people who saw that particular tweet will know about your new blog post. What about people that log-in later? What about people who’ll start following your Twitter account a month from now? Will your content be relevant to them as well? If the answer is yes, you’ll need ‘Tweet Old Post‘.

What this plugin does is automatically tweet old blog posts to your Twitter account. You can set up what posts it will keep publishing and for how long, but basically, you just need to set it up once and never worry about your old content getting lost on Twitter again.

3. Pinterest Pin It Button For Images

In case you haven’t heard, Pinterest is pretty great for driving traffic back to your website. This means you need to do two things – have beautiful pictures on your blog and use Pinterest Pin It button. This Plugin adds a small “pin it” button over every picture you upload to your blog. The button will only appear when a visitor hovers over the image with the mouse.

This plugin will promise you higher sharing rates for your blog posts on Pinterest and more traffic to your posts.

4. Social Content Locker for WordPress

OnePress social locker allows you to “Lock” content on your website, making it available only to people who click on a social button that ‘Likes, Tweets or +1. The moment the visitors clicks on one of the social buttons the content is made available to him / her.

Though it’s not the nicest way to get your Likes and Tweets, it does prove itself very useful and helps increase social engagement with your content.

11 Must Have WordPress Plugins That Will Supercharge Your Companys Blog image Screen Shot 2013 11 04 at 6.34.07 PM

This content is locked

5. Facebook like to download

You work hard, you create amazing Ebooks, whitepapers and guides and you give it away for free. If you’re not gathering emails in return for your great content you should at least get Facebook and Twitter love in return. ‘Facebook Like to Download‘ offers people to download content in return for them liking your Facebook page. Very easy and very simple win-win situation.

You get a new Facebook fan and a possible customer and your visitors will get amazing content for free that will help them achieve their own goals.

Plugins to boost your SEO

6.All in one SEO pack

To rank high on Google you need to use the right headlines and keywords, but you also need to place them on your site’s html code. All in one SEO makes it intuitive and easy for every user to set up an improved SEO site. It lets you easily add the headlines, keywords, tags and other components that will boost your site’s ranking. Easy as filling out a form with no need of any knowledge in HTML.

7. Google XML Sitemaps

Even SEO newbies know the importance of having a Google XML Sitemap. While it’s usually the job of your website developer or SEO expert to create the site map, that being said, a lot of bloggers build their first blogs by themselves and only after it starts growing put in the extra money to perfect it. With this plugin you can easily create an XML site map that will help your website rank higher on Google.

11 Must Have WordPress Plugins That Will Supercharge Your Companys Blog image xml

Easily create XML maps in

8. Broken link checker

Broken links are bad. They are bad for your visitors’ reading experience, they’re bad for establishing a flow on your website and they’re bad for your SEO. Broken links hurt your SEO efforts. ‘Broken Link Checker‘, a plugin with a self explanatory name, checks your website for any broken links. The plugin scans through your site and gives you a report on broken links allowing you to fix them. Go and check your website ‘s links now!

Getting people to spend more time on your site

9. WP Touch

With 17.4% of global web traffic coming from mobile, you can’t ignore the fact that your readers deserve to have an amazing reading experience on the mobile version of your blog as well. If your blog isn’t accessible on mobile, you’re going to piss off and lose a lot of your potential readers. You’ll get a higher bounce rate, and people will spend less time on your website. Don’t have the money / time to redesign your blog with a responsive design theme? WP Touch will take care of that in an instant, making your blog look and feel better on mobile.

10. Hello bar

We’re all here to promote something, right? I mean, your blog posts are great, but you want people to also check out your product or maybe convince them to sign up for your newsletter. It never hurts to reinforce whatever call to action you are trying to get your readers to do. Hello bar is a really great plugin that lets you add a top-bar to your website with a message and clickable link. It’s a great way to boost conversion for specific desirable actions. What I love about HelloBar is that if you log in to their system (freemium)you can see a report on how many people saw it, clicked on it, etc. My favorite feature though, is A/B testing analytics. You can test different variations of call-to-actions and follow the results through their analytics dashboard and make an informed decision when choosing your final copy.

11 Must Have WordPress Plugins That Will Supercharge Your Companys Blog image Hellobar

Hellobar – Great A/B testing analytics

11. Related Posts Thumbnails

To dramatically lower your bounce rate you need to do two things really great: 1.Offer very interesting content. 2.Promote other great content you have on your blog. What I love about Related post thumbnail plugin is that it allows you to draw attention to other relevant post in a beautiful and effective way. I think using images in your blog is always the right move. This pluging encourages you to make sure your featured images are as interesting as your headlines.

Bonus:

12. Google Analytics

If you don’t already have Google analytics set up on your blog you should be very ashamed. If you haven’t installed it yet this is your chance to do it.

This google analytics plugin is a perfect fit for users who want to start measuring their blog but don’t want to mess with their wordpress’s theme code. This plugin will allow you to install Google analytics on your blog just by copying and placing your analytics ID. Super easy, super important.

13. aKISMET

This plugin is portrayed on this post as a bonus, but it’s actually a must have if you don’t want to be spending your days manually cleaning spam comments from your blog. It’s definitely one of the best anti-spam plugins for WordPress out there.

14. MP6

This is a personal fetish of mine. MP6 is a plugin that redesigns your admin panel to a more clean, flat design. Why do you need it? You actually don’t. But if you’d like a better designed wordpress admin panel, you’ll enjoy MP6 very much. (Free)

Am I missing a ‘must-have’ WordPress Plugin? – Add more plugins in the comment!

This article originally appeared on roypovarchik.com and has been republished with permission.

Find out how to syndicate your content with Business 2 Community.

More White Papers ›

Related White Papers

The Definitive Guide to Social Marketing 5 Step Guide to Social Media Security 6 Best Practices for Creating a Content Marketing Strategy

Article source: http://www.business2community.com/blogging/11-must-wordpress-plugins-will-supercharge-companys-blog-0852742

11 Must Have WordPress Plugins That Will Supercharge Your Company’s Blog

If you haven’t figured it out yet, blogging is a big deal when it comes to building a community around your startup, or even just improving SEO and getting more traffic to your site. Blogging is the best way to get traffic, market and establish thought leadership.

As I see it, every new post you write is like getting another chance to invite your customers to your website without spamming them with boring links to your product or About page, educate them about what you do and the market you are in or just simply provide amazing value. And giving real value is what blogging and building a community are all about. This is why I believe blogging is the most important tool for a startup, growth hacker, or online marketer.

Unfortunately, creating amazing content alone won’t be enough to conquer the world. You’ll need to help your content spread through social media, make it easier for people to share, improve your blog’s SEO and optimize it so people will stay longer on your site to discover your great product or content you created.

In this post, I’ll introduce you to 11 must-have WordPress Plugins (+3 bonuses) that will supercharge you to blogging success.

11 WordPress plugins you need to install now

Plugins to increase better Social Media engagement

1. Digg Digg

Digg Digg is a plugin that allows you to add social media sharing buttons to your blog. I personally love Digg Digg (owned by Buffer), because of its easy settings, nice design and multiple platform sharing options. It’s easy to install and set up to use.

Adding social media buttons to your blog is perhaps one of the most important things you can do to make sure your next post goes viral. Of course, it’s all up to your content, but adding social sharing buttons is the best you can do to encourage it.

A lot of marketers believe that if a reader finds their content interesting they will share it, but you will be surprised to see that most of the time that isn’t the case. Most readers would just think to themselves, “What a great post” and move along with their lives. They won’t manually copy links or write their own Facebook or Twitter updates. You need to make it easy for them by adding social media share buttons. Not only will it increase traffic and shares, it will also help your SEO. Focus on integrating the most relevant share buttons, so you don’t overwhelm your readers with dozens of options.

11 Must Have WordPress Plugins That Will Supercharge Your Companys Blog image diggdigg

Digg Digg – The best social plugin

2. Tweet old post

Twitter is an amazing way to promote your content. You already know that by now. After you publish your post, sharing it on Twitter will be one of the first things you’ll do, but then, only people who saw that particular tweet will know about your new blog post. What about people that log-in later? What about people who’ll start following your Twitter account a month from now? Will your content be relevant to them as well? If the answer is yes, you’ll need ‘Tweet Old Post‘.

What this plugin does is automatically tweet old blog posts to your Twitter account. You can set up what posts it will keep publishing and for how long, but basically, you just need to set it up once and never worry about your old content getting lost on Twitter again.

3. Pinterest Pin It Button For Images

In case you haven’t heard, Pinterest is pretty great for driving traffic back to your website. This means you need to do two things – have beautiful pictures on your blog and use Pinterest Pin It button. This Plugin adds a small “pin it” button over every picture you upload to your blog. The button will only appear when a visitor hovers over the image with the mouse.

This plugin will promise you higher sharing rates for your blog posts on Pinterest and more traffic to your posts.

4. Social Content Locker for WordPress

OnePress social locker allows you to “Lock” content on your website, making it available only to people who click on a social button that ‘Likes, Tweets or +1. The moment the visitors clicks on one of the social buttons the content is made available to him / her.

Though it’s not the nicest way to get your Likes and Tweets, it does prove itself very useful and helps increase social engagement with your content.

11 Must Have WordPress Plugins That Will Supercharge Your Companys Blog image Screen Shot 2013 11 04 at 6.34.07 PM

This content is locked

5. Facebook like to download

You work hard, you create amazing Ebooks, whitepapers and guides and you give it away for free. If you’re not gathering emails in return for your great content you should at least get Facebook and Twitter love in return. ‘Facebook Like to Download‘ offers people to download content in return for them liking your Facebook page. Very easy and very simple win-win situation.

You get a new Facebook fan and a possible customer and your visitors will get amazing content for free that will help them achieve their own goals.

Plugins to boost your SEO

6.All in one SEO pack

To rank high on Google you need to use the right headlines and keywords, but you also need to place them on your site’s html code. All in one SEO makes it intuitive and easy for every user to set up an improved SEO site. It lets you easily add the headlines, keywords, tags and other components that will boost your site’s ranking. Easy as filling out a form with no need of any knowledge in HTML.

7. Google XML Sitemaps

Even SEO newbies know the importance of having a Google XML Sitemap. While it’s usually the job of your website developer or SEO expert to create the site map, that being said, a lot of bloggers build their first blogs by themselves and only after it starts growing put in the extra money to perfect it. With this plugin you can easily create an XML site map that will help your website rank higher on Google.

11 Must Have WordPress Plugins That Will Supercharge Your Companys Blog image xml

Easily create XML maps in

8. Broken link checker

Broken links are bad. They are bad for your visitors’ reading experience, they’re bad for establishing a flow on your website and they’re bad for your SEO. Broken links hurt your SEO efforts. ‘Broken Link Checker‘, a plugin with a self explanatory name, checks your website for any broken links. The plugin scans through your site and gives you a report on broken links allowing you to fix them. Go and check your website ‘s links now!

Getting people to spend more time on your site

9. WP Touch

With 17.4% of global web traffic coming from mobile, you can’t ignore the fact that your readers deserve to have an amazing reading experience on the mobile version of your blog as well. If your blog isn’t accessible on mobile, you’re going to piss off and lose a lot of your potential readers. You’ll get a higher bounce rate, and people will spend less time on your website. Don’t have the money / time to redesign your blog with a responsive design theme? WP Touch will take care of that in an instant, making your blog look and feel better on mobile.

10. Hello bar

We’re all here to promote something, right? I mean, your blog posts are great, but you want people to also check out your product or maybe convince them to sign up for your newsletter. It never hurts to reinforce whatever call to action you are trying to get your readers to do. Hello bar is a really great plugin that lets you add a top-bar to your website with a message and clickable link. It’s a great way to boost conversion for specific desirable actions. What I love about HelloBar is that if you log in to their system (freemium)you can see a report on how many people saw it, clicked on it, etc. My favorite feature though, is A/B testing analytics. You can test different variations of call-to-actions and follow the results through their analytics dashboard and make an informed decision when choosing your final copy.

Hellobar – Great A/B testing analytics

11. Related Posts Thumbnails

To dramatically lower your bounce rate you need to do two things really great: 1.Offer very interesting content. 2.Promote other great content you have on your blog. What I love about Related post thumbnail plugin is that it allows you to draw attention to other relevant post in a beautiful and effective way. I think using images in your blog is always the right move. This pluging encourages you to make sure your featured images are as interesting as your headlines.

Bonus:

12. Google Analytics

If you don’t already have Google analytics set up on your blog you should be very ashamed. If you haven’t installed it yet this is your chance to do it.

This google analytics plugin is a perfect fit for users who want to start measuring their blog but don’t want to mess with their wordpress’s theme code. This plugin will allow you to install Google analytics on your blog just by copying and placing your analytics ID. Super easy, super important.

13. aKISMET

This plugin is portrayed on this post as a bonus, but it’s actually a must have if you don’t want to be spending your days manually cleaning spam comments from your blog. It’s definitely one of the best anti-spam plugins for WordPress out there.

14. MP6

This is a personal fetish of mine. MP6 is a plugin that redesigns your admin panel to a more clean, flat design. Why do you need it? You actually don’t. But if you’d like a better designed wordpress admin panel, you’ll enjoy MP6 very much. (Free)

Am I missing a ‘must-have’ WordPress Plugin? – Add more plugins in the comment!

This article originally appeared on roypovarchik.com and has been republished with permission.

Find out how to syndicate your content with Business 2 Community.

More White Papers ›

Related White Papers

The Definitive Guide to Social Marketing 5 Step Guide to Social Media Security 6 Best Practices for Creating a Content Marketing Strategy

Article source: http://www.business2community.com/blogging/11-must-wordpress-plugins-will-supercharge-companys-blog-0852742

Untrusted Is A Coding Game That Uses Javascript To Win

Game creators are getting creative these days, implementing even their coding knowledge in a direct manner into their projects. PC “game” Untrusted is not something everyone will enjoy, but coders might get a kick out of it.

In Untrusted, players navigate simple stages, made up of symbols like in the olden days. Each room comes with a different puzzle, which needs to be overcome by applying Javascript into the console.

By coding appropriately, programmers can alter the reality of the game completely, which subsequently opens the door to the next level.

There’s even a neat little story tied to the whole thing. It stars a protagonist named Dr. Eval, going through these mazes as a “@” sign.

Untrusted is way beyond our level of intellect, requiring actually applied knowledge. Therefore, we can’t really go into detail about it too much, but it’s like hacking mini-games if they were ridiculously realistic and hard. Imagine playing Deus Ex: Human Revolution like that.

There seems to be 21 levels in total, as a reddit thread was kind enough to provide some guides for those who get stuck at a particularly complex level. That’s the sort of help you can use to cross-reference as well.

If Untrusted is currently out of reach for you as well, but you still like the idea, then maybe you can give Glitchspace a try. It recently released on Steam Early Access and provides a more visual representation of programming skills.

Glitchspace is also just €6.99 for a game with more content coming as it’s being developed. Those who can stand the test can play Untrusted for free.

Article source: http://segmentnext.com/2014/04/18/untrusted-coding-game-uses-javascript-win/

HTML5 Page Flip Software for Mac Is Released by Fliphtml5.com Recently

FlipHTML5 Software Co. Ltd, based in Hong Kong, China and a prominent digital software provider company across the globe, has launched its new Professional Mac Version of page flip Software for the Mac users.

Hong Kong — (SBWIRE) — 04/17/2014 — Flip Html5, a China based company, today announced the release of its HTML5 page flip software for Mac. With the same, Mac users would be able to create amazing flipbook from PDF files, insert a range of media and upload the same on web for thousands of users to go through.

Speaking on the occasion, a representative of the company said, “We are extremely excited to launch the new Professional Mac version of our Flipbook Software. Today a huge number of Mac users are present in the market. With the new release, we will be able to cater to them as well.” He further added, “This new flipbook software is filled with new exciting features. You can add a range of media types in your flip book. Users can change the background and the cover page as well.”

With this new launch, the company now provides software for both Windows and Mac users. The Mac version is powerful as compared to PC version. FlipHTMl5 provides Flipbook Software in different price ranges for users to view and select from.

The new flip book software is based on advance HTML5 technology. Besides the PDF files it also support various office formats such as .doc, .ppt, .xls and .odt. Users can add multimedia elements to the flipbook such as video player, music player, video slideshows, shape, image and flash. They can also add and delete new pages and multimedia elements.

FlipHTML5 allows the users to create an online digital magazine based on jQuery, HTML5 and CSS3 technology. With this feature readers can enjoy the digital magazine on Kindle, Android phone, iPad and tablet. By using page flipping animation effects users can also convert the PDF into digital flipbook. It is incorporated with Google AdSense that help the users to earn profits by putting on view the HTML5 flipbooks created advertisements.

About FlipHTML5 Software Co., Ltd
FlipHTML5 Software Co., Ltd is a business software company based in Hong Kong that offers digital publishing tools for business as well as individuals.

For more interesting features of the Mac version of flipbook software, go to http://fliphtml5.com .

For more information on this press release visit: http://www.sbwire.com/press-releases/html5-page-flip-software-for-mac-is-released-by-fliphtml5com-recently-494633.htm

Article source: http://www.digitaljournal.com/pr/1859114

Blogging: 7 Common WordPress Mistakes

Although WordPress is one of the most widely used blogging platforms, it can be confusing for newbie bloggers. Here are 7 mistakes most commonly made by WordPress users:

1. Forgetting to change the default tagline. As a default, WordPress uses the tagline “Just another Blog” on every WordPress install. This is very poor optimization. Be sure to change the tagline to something different, memorable, and applicable to your blog’s theme.

2. Creating too many categories. WordPress allows users to organize content into categories. This makes content easier to find and the website easier to navigate. However, if you add too many categories or create multiple categories with multiple subcategories, it is going to be confusing. It will also make the website difficult to navigate.

3. Forgetting to add a contact form. There are dozens of reasons a reader may want to contact you. Regardless of the reason, it is important to provide a way for them to contact you. WordPress allows you to add a contact form, which allows users to email you directly through the website.

4. Not taking advantage of WordPress Updates. The WordPress team of developers is constantly working to improve the platform’s speed, user experience, and options. When WordPress offers an update that means there is a better version of the platform available, and it is important to take advantage of those updates.

5. Not optimizing images. WordPress makes it fairly easy for you to optimize all images published on your blog. Optimizing images helps tremendously to increase your overall SEO.

6. Not Paying Attention to Your Traffic. Google analytics allows you to monitor how many visitors go to your website, exactly when they go, what pages they visit, and how long they stay on your site. This is all valuable information that will help you identify what’s working and what isn’t.

7. Not choosing a responsive WordPress theme. WordPress offers responsive themes, which automatically resize to fit mobile devices. This makes your blog readable on any device. Not doing this is tantamount to simply ignoring smartphone and tablet users, which is the largest growing demographic.

Tags : , , , , , ,

Article source: http://www.josic.com/blogging-seven848-common-wordpress-mistakes

Content Marketing & WordPress: 2 peas in a pod

 WordPress is the content management system of choice for marketers because it's easy to customize and optimize for SEO.

WordPress is a developer’s dream come true. As a Content Marketing Strategist, I’ve seen the benefits first hand. Its open source platform allows for maximum customization of any pre-developed theme, it gives developers the ability to use various APIs and plugins without having to build them from code and it provides the foundation for SEO best practices.

As the number-one CMS (Content Management System) in the world, WordPress has a very robust development community that makes achieving almost any functionality possible. Because it’s an open-source platform, WordPress saves developers time by giving them tools to build a comprehensive content marketing without spending endless hours of custom development work. For marketers, this translates into dollars saved.

Open source for the win

According to the Open Source Initiative, “Open source software is software that can be freely used, changed, and shared (in modified or unmodified form) by anyone. Open source software is made by many people, and distributed under licenses that comply with the Open Source Definition.” And as WordPress so eloquently puts it, the platform is “created by and for the community.” 

The most important takeaway here is that once created, all other developers must have access to a feature’s source code, and they must also be able to share and distribute that code, thus extending the reach of the open-source element.

Many of these open-source features present themselves in the form of plugins and widgets, which are available for download through WordPress. Almost any and all functionalities marketers would wish to include on their sites already have matching plugins and/or widgets to accomplish the task.

What in the world is a widget?

Widgets and Plugins are programs/functions created by other developers that website owners can download and apply to their sites to customize pages with little or no coding whatsoever.
Content marketing management systems are aided by widgets to customize functions.

WordPress widgets allow users to control the look at functionality of their content management systems.

So, when marketers are consider their goals and how to make their sites user-friendly, I often advise first searching for a widget. More often than not, there will be a solution ready for download.

Holy Plugins, Batman

“You want to do what to your site? Oh, there’s a plugin for that.”

WordPress Plugins: These are elements that webmasters can add their WordPress blogs to implement specific features and services. They exist for nearly any and all website features. The best part? The majority of these plugins are free for download!

Here’s a list of WordPress’ most popluar plugins:

  •  Akismet: Checks comments for spam
  • Jetpack by WordPress.com: Upgraded WordPress features
  • WordPress SEO by Yoast: Provides feedback about each article’s optimization

Thousands of Themes

A WordPress theme encompasses the aesthetic and functional components of a site. Most themes come with a set color palette and certain features designed into the theme that are specific to the needs of the user, such as a gallery for displaying media or a calendar for scheduling events. Think of a theme as a template – it’s almost like a blank canvas for front-end developers to customize.

When choosing a theme, it’s important to select one that meets users’ core needs, but don’t get hung up trying to choose the perfect solution. The reason being, all WordPress themes are customizable and developers can apply their own CSS and styling to meet brand-specific guidelines. 

Some themes cater to specific user needs, such as portfolio sites or ecommerce platforms. Sites like ThemeForest let webmasters search by category or user need to find the theme with the best solution for the website’s purpose. As an added perk, many of the most-recent themes are built with a responsive design (meaning they adapt to the size of the screen on which they’re being viewed), which is important to consider now that more traffic is coming from mobile devices.

Want more inspiration? Here are additional WordPress themes.

The basic back end and the wonderful WYSIWYG

WordPress Screen CaptureIt’s nice to know a site contains all the desired features and functionality, but at the end of the day, it’s important that the CMS itself is easy to maintain and navigate. Otherwise, it could become difficult to publish fresh relevant content on a consistent basis.

Luckily, the WordPress back end is very user-friendly. Marketers will find it’s simple to create new posts, attach media, tag to appropriate categories and even schedule posts for future publication.

If necessary, any good developer will create a variety of custom post types to aid in making a
WordPress Ecommerce Post examplesite dynamic. If the chosen theme doesn’t support a photo gallery, a developer can create one and separate it out from article content by creating custom posts unique to the gallery.

Need to enter a new item for sale on an ecommerce site? Use a custom post type.

Inside an individual post: Formatting and layout

WordPress Post example

WYSIWYG (wiz-ee-wig) is a phonetic acronym that stands for: What You See Is What You Get. The WYSIWYG is not unique to WordPress; in fact, most content management systems have their own WYSIWYGs. You’ll notice that many of the icons in the toolbar are similar to those you’d find in Microsoft Office. In most all cases, the icons have the same purpose in the WordPress WYSIWYG as they do in Microsoft Office.

Here’s are some of the basic WYSIWYG features:

Wordpress buttons for content publication

Note the ability to switch between text views: “Visual” provides the WYSIWYG view, while “Text” provides the HTML view that enables users to insert additional content formatting.

This is all peachy, but how does using WordPress impact my site’s SEO?

The SEO God himself, Matt Cutts, endorses WordPress as an SEO-friendly platform ideal for bolstering content marketing efforts. In a Webmaster Help Channel video, Cutts explains that “Wordpress takes care of 80-90 percent of (the mechanics of) SEO.”

With much of the technical requirements out of the way, marketers can focus on what they do best: Executing strategies that bring target audiences to the site and drive conversions.

 

“);
$jQ(“.buttonSubmit”).prepend(““);

});

<!– Munchkin.init(’447-XFF-352′); –><!–

Enjoy our blogs? Subscribe to the Content Marketzine!


DailyWeekly

–>

Article source: http://www.brafton.com/blog/content-marketing-wordpress-2-peas-pod

Social Media Spotlight on WordPress


Download PDF

Continuing with the social media-centered series of posts dedicated to popular and up and coming social media sites, let’s talk about WordPress.

What is the idea behind or purpose of WordPress?

Known best for its blog hosting capabilities, WordPress “started as just a blogging system, but has evolved to be used as full content management system and so much more through the thousands of plugins and widgets and themes. WordPress is limited only by your imagination (and tech chops).”

How many current WordPress users are there and/or how popular is WordPress?

Compared to sites like Tumblr, Joomla, or Sharepoint, as of April 2014, WordPress holds 60.3% of the content management system market. 409 million people view more than 14.7 billion WordPress hosted pages each month. Companies and celebrities with WordPress hosted sites include The New York Times, CNN, Forbes, ebay, UPS, GM, The Rolling Stones, Best Buy, Samsung, Jay-Z, Sony and Katy Perry.

Why should you care about WordPress?

Online marketing resource site Marketing Access Pass discusses the benefits of WordPress and why you should pay attention:

  1. WordPress is FREE – one of the best reasons why you should use WordPress is simply that it is FREE.  It is an open source software so anyone can use it.  It doesn’t matter if you’re using it for personal use or business, it is available for anyone.
  2. Easy to Install – A lot of website hosting services like Hostgator offer a one-click install of WordPress.  So you don’t have to worry about FTP transfers or anything technical.
  3. Easy to Use – when I first started blogging I had ZERO technical background with computer programming.  I didn’t understand HTML, CSS, or any of the other computer terminologies.  However, I was able to start using WordPress and published my first article the very first day.  It is so user-friendly and easy to navigate through.
  4. Lots of Available Resources – as mentioned above there are tons of resources online for WordPress tutorials.  YouTube has over 436,000 results when I searched the phrase WordPress Tutorials.
  5. Easy to Customize – WordPress offers a variety of free themes and you can also purchase premium themes like Studiopress to really give your website blog a polished professional feel.
  6. Lots of Plugins – WordPress is a great platform because of all the various “plugins” that are available.  You can do almost anything you want with your design and functions with just plugins.  There are a lot of free plugins available in the WordPress directory.  Right now there are over 29,351 plugins and growing.
  7. Professional Designers – If you don’t have time to customize your site and you rather pay someone else to do the job, then WordPress is the perfect platform.  There are also tons of people on ElanceOdesk, or Craigslist that you can hire to help you design your WordPress site.
  8. Search Engine Friendly – Your WordPress website is properly coded for search engines.  This is important because you want people to be able to find your site on Google and Yahoo.
  9. Constant WordPress Updates – technology is constantly changing and thus you want to use a platform that is keeping up with it.  WordPress offers 1-click updates so that your WordPress is always running efficiently.
  10. Full User Protection – WordPress requires a login in order to access and modify your content.  Thus, you’re website and content can be protected.  There are backup services like Backup Buddy.

WordPress for recruitment?

WordPress usability for recruitment, unlike other sites, does not lie in gaining candidates from their user base, but rather from utilizing WordPress to host your own recruitment site. There are options to purchase an already built design/theme (here is one example) or, as mentioned briefly above, you could hire a freelancer to build one at a low cost through sites like Elance, Odesk, Craigslist, or Freelancer.

Traci Kingery, PHR is an HR Professional and freelance writer based in the Midwest, specializing in immigration and talent management. When she’s not improving unemployment, she keeps busy with her husband and four children.

Download PDF

Article source: http://www.brightmove.com/blog_details/social-media-spotlight-on-wordpress-3156

Smartphones Vulnerable to App Attack

Now that you’ve changed all your passwords because of the Heartbleed Bug (right?), here’s something else to worry about—your smartphone might be susceptible to one of the Web’s most common hacks, something called a cross-site scripting attack.

Here’s how it works. Let’s say you scan a 2-D bar code with your phone. The bar code contains information—including, perhaps, a string of malicious JavaScript code. If your bar code reader is a native iPhone or Android app, no problem. But if it’s an HTML5 app, which works across platforms, you might be in trouble. Because HTML5 apps run on JavaScript. And some are designed to detect JavaScript in a jumble of data—like that bar code—and execute it.
 
Researchers found five bar code–scanner apps with that vulnerability in the Android marketplace and three in the iPhone app store. They’ll present the results at the Mobile Security Technologies workshop in San Jose in May. [Xing Jin, Tongbo Luo, Derek G. Tsui, and Wenliang Du, XDS: Cross-Device Scripting Attacks on Smartphones through HTML5-based Apps]

HTML5 apps are forecast to dominate half the market by 2016. And since bad code can hide in mp3s, photos, texts, even the names of wi-fi networks, researchers say it’s time for developers to wise-up to this glitch before it goes viral.
 
—Christopher Intagliata
 
[The above text is a transcript of this podcast.]
 

Article source: http://www.scientificamerican.com/podcast/episode/smartphones-vulnerable-to-app-attack/

Drag and Drop WordPress Theme Review: Headway Themes

(Newswire.net — April 17, 2014) Brooklyn, NY – As more businesses are moving the bulk of their sales to the web, it’s becoming more important for small business owners to become tech savvy. The advent of do-it-yourself friendly theme frameworks like the Drag and Drop WordPress theme called Headway, is helping many smaller companies create a successful web presence for themselves. 

 

The cost of getting a website designed by a web developer can range from $5000-$10,000. With a versatile platform like WordPress as the base, and using a simple drag and drop designer can cut down marketing budgets significantly – down to a few hundred dollars including the purchase of a domain and hosting account. 

 

Headway Themes owners knew that getting their software in the hands of more motivated entrepreneurs who are attending the Off The Charts Live conference would be beneficial for both parties. 

 

When asked why they approached Headway Themes to become a sponsor, Nathalie Lussier said: “I believe that Headway Themes is a pioneer in the WordPress theme space and I’m honored to have them on board as our sponsor for this avant-garde business event.” 

 

One of the biggest stumbling blocks for many business owners is the technology side of running a business in the modern world. Taking a full Headway Theme Review into consideration is helpful before undertaking any new big technology change.

 

With the curriculum being offered at the in-person 2-day event in New York City, Off The Charts aims to take the mystery and confusion out of the technical side of running a business on the web. Attendees will learn how to attract more customers to their websites, how to increase their sales conversions, and how to manage their time as a growing business owner. 

 

Headway Themes is a drag and drop WordPress theme company that is dedicated to helping website owners develop custom looking sites without the headaches that most theme frameworks create.

 

Nathalie Lussier is an award-winning entrepreneur who has been making web sites since she was 12 years old, and graduated with a degree in Software Engineering and a job offer from Wall Street. 

 

In a gutsy move, she turned down this job to start her own business right out of college. Now running a multi-six figure consulting company with her husband Robin Li, Nathalie helps thousands of people all over the world get techy with it, and has been featured in Forbes, Inc., Fast Company, Venture Beat, Mashable, Business Insider, Yahoo! Finance, and Under 30 CEO. 

 

https://plus.google.com/+NathalieLussierMedia/

Article source: http://www.newswire.net/newsroom/pr/00081368-drag-and-drop-word-press-theme-review.html

Smartphones Vulnerable To App Attack

Now that you’ve changed all your passwords because of the Heartbleed Bug (right?), here’s something else to worry about—your smartphone might be susceptible to one of the Web’s most common hacks, something called a cross-site scripting attack.

Here’s how it works. Let’s say you scan a 2-D bar code with your phone. The bar code contains information—including, perhaps, a string of malicious JavaScript code. If your bar code reader is a native iPhone or Android app, no problem. But if it’s an HTML5 app, which works across platforms, you might be in trouble. Because HTML5 apps run on JavaScript. And some are designed to detect JavaScript in a jumble of data—like that bar code—and execute it.
 
Researchers found five bar code–scanner apps with that vulnerability in the Android marketplace and three in the iPhone app store. They’ll present the results at the Mobile Security Technologies workshop in San Jose in May. [Xing Jin, Tongbo Luo, Derek G. Tsui, and Wenliang Du, XDS: Cross-Device Scripting Attacks on Smartphones through HTML5-based Apps]

HTML5 apps are forecast to dominate half the market by 2016. And since bad code can hide in mp3s, photos, texts, even the names of wi-fi networks, researchers say it’s time for developers to wise-up to this glitch before it goes viral.
 
—Christopher Intagliata
 
[The above text is a transcript of this podcast.]
 

Article source: http://www.scientificamerican.com/podcast/episode/smartphone-html5-app-attacks/

RepEquity Develops New Adobe Analytics for WordPress Plugin

Related:
Press Release, News

RepEquity Develops New Adobe Analytics for WordPress Plugin RepEquity, an industry-leading online brand management company,
announced today the release of its new analytics plugin, Adobe Analytics
for WordPress. Adobe Analytics for WordPress makes it easier to
integrate custom Adobe Analytics metrics into WordPress-powered
websites. Today, WordPress supports nearly 75 million websites worldwide.

Adobe
Analytics for WordPress
provides a highly customizable tool for
PageCode management. The plugin places default PageCode values site-wide
and allows for page-level and post-level custom values. Support is
provided for all tracking variables including props, eVars and events.
The plugin also provides several shortcodes to support breadcrumbs,
categories, page types and other variable values. Adobe Analytics for
WordPress was created in response to the need for better support of
custom variables, and is best suited for those familiar with the
analytics platform.

“Analytics play a critical role across all our digital solutions and we
believe this showcases our capabilities in analytics to a global user
base,” said RepEquity CEO and founder, Tripp Donnelly. “This new Adobe
Analytics plugin for WordPress will ensure that every WordPress user has
the ability to shape analytics metrics for granular customization.”

Within the Adobe Marketing Cloud, Adobe Analytics helps create a
holistic view for companies by turning customer interactions into
actionable insights. RepEquity will provide support and regular
maintenance for the plugin, and plans to roll out additional features.
Adobe Analytics for WordPress is available for free in the WordPress.org
plugin directory.

For more information, visit http://wordpress.org/support/view/plugin-reviews/adobe-analytics

About RepEquity

RepEquity delivers digital strategies and business solutions that
transform the way brands are defined, connected and protected. RepEquity
serves some of the most recognized brands and leaders in entertainment,
finance, retail, real estate, energy, trade associations and non-profit
organizations. The company specializes in brand engagement and brand
protection services that include online reputation management (ORM),
search engine optimization (SEO) and marketing (SEM), social media
management, and Mobile/Web/Application development. For more
information, visit www.RepEquity.com.

SOURCE: BUSINESS WIRE

Article source: http://www.broadwayworld.com/bwwgeeks/article/RepEquity-Develops-New-Adobe-Analytics-for-WordPress-Plugin-20140417

WordPress 3.9 ‘Smith’ brings new editing features

Megha Kedia


WordPress.org on Wednesday announced the arrival of the much-awaited WordPress 3.9 with a host of new and improved features. The new WP 3.9 release is available for download for new users and update in WordPress Dashboard for existing users.

The fully redesigned WordPress 3.9 named “Smith” in honour of African-American jazz musician Jimmy Smith will offer users a better understanding of how their content will look when it goes live.

“Looking for a new theme should be easy and fun. Lose yourself in the boundless supply of free WordPress.org themes with the beautiful new theme browser,” read the announcement.

The user friendly text editor will come with a new user interface and additional features, including improved speed, accessibility, and mobile support. Users can now copy from their Word processor and directly paste into the visual editor without wasting any time on editing or styling their documents.

The WP 3.9 makes it relatively easy for users to edit their images while editing posts and scale images directly in the editor, with improved and easily accessible crop and rotation tools. Uploading images is also much easier and simpler as users just need to grab the picture from their desktop and drop into the editor.

Galleries which display a grid of images can now be previewed directly within the editor. The WordPress 3.9 brings another new feature which allows users to check music and clips within the media manager.

The new Live widget feature allows WordPress users to add, edit, and rearrange their site’s widgets right in the theme customizer, preview the changes live and save them. The improved header image tool in WP 3.9 allows users to upload, crop, and manage headers while customizing with the main theme.

Posts related to WordPress 3.9 ‘Smith’ brings new editing features

Over 160,000 legitimate WordPress sites used for DDoS attack

Lightroom Mobile for iPad released with a subscription-only label

Github rolls out new text editor Atom

Twitter for Android gets photo-editing, tagging features


Article source: http://www.techienews.co.uk/979953/wordpress-3-9-smith-brings-new-editing-features/

RepEquity Develops New Adobe Analytics for WordPress Plugin

— RepEquity, an industry-leading online brand management company, announced today the release of its new analytics plugin, Adobe Analytics for WordPress. Adobe Analytics for WordPress makes it easier to integrate custom Adobe Analytics metrics into WordPress-powered websites. Today, WordPress supports nearly 75 million websites worldwide.

Adobe Analytics for WordPress provides a highly customizable tool for PageCode management. The plugin places default PageCode values site-wide and allows for page-level and post-level custom values. Support is provided for all tracking variables including props, eVars and events. The plugin also provides several shortcodes to support breadcrumbs, categories, page types and other variable values. Adobe Analytics for WordPress was created in response to the need for better support of custom variables, and is best suited for those familiar with the analytics platform.

“Analytics play a critical role across all our digital solutions and we believe this showcases our capabilities in analytics to a global user base,” said RepEquity CEO and founder, Tripp Donnelly. “This new Adobe Analytics plugin for WordPress will ensure that every WordPress user has the ability to shape analytics metrics for granular customization.”

Within the Adobe Marketing Cloud, Adobe Analytics helps create a holistic view for companies by turning customer interactions into actionable insights. RepEquity will provide support and regular maintenance for the plugin, and plans to roll out additional features. Adobe Analytics for WordPress is available for free in the WordPress.org plugin directory.

For more information, visit http://wordpress.org/support/view/plugin-reviews/adobe-analytics

About RepEquity

RepEquity delivers digital strategies and business solutions that transform the way brands are defined, connected and protected. RepEquity serves some of the most recognized brands and leaders in entertainment, finance, retail, real estate, energy, trade associations and non-profit organizations. The company specializes in brand engagement and brand protection services that include online reputation management (ORM), search engine optimization (SEO) and marketing (SEM), social media management, and Mobile/Web/Application development. For more information, visit www.RepEquity.com.

Article source: http://www.heraldonline.com/2014/04/17/5878539/repequity-develops-new-adobe-analytics.html?sp=/100/773/385/